When I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small.

1. Lecture mode vs. interactive teleseminars? Which one
works best?
When I first started doing teleseminars to attract
clients, I would do live calls with everyone on the line
being able to ask me questions. My first boot camps
were structured the same way as well. This worked fine
when the groups were relatively small.
Background Noise is Disruptive
What I noticed over time was, inevitably, there would
be noise in the background that was very distracting.
You’d hear a dog barking, a baby crying, someone
washing dishes or watching TV. On occasion, one
person who didn’t realize they were live on the call
would answer a cell phone and you would hear the
entire conversation. People didn’t realize that everyone on the call could hear everything going
on.
The level of frustration as a presenter when this happens is very high. After all, you want to
share all your knowledge and wisdom which is why you set up the teleseminar in the first place
right? So when there are six people on the call, it’s not such a problem. But when you have 120
or 1200 and you cannot control the noise, it becomes frustrating and unworkable for everyone.
Logistically, an Open Call Is Hard to Manage
So, even though in my heart I would love to open up the calls and have everyone join the
discussion, logistically it just doesn’t work. Earlier on I would ask people to please mute
themselves but surprisingly, people just don’t seem to follow these instructions and requests.
That’s why I shifted to lecture mode where the line is muted for the callers and everyone can
hear me. And that’s what I recommend to my students as well. It’s just easier to put everyone
on mute yourself with lecture mode to make sure all the information gets delivered clearly and
without interruptions.
Open the Line for Questions
If you really want the interaction and feel it’s essential to the learning experience, here’s

2. another option. Mute the line while you are presenting information, then open the line for a
brief question period before going back on mute. You can do this periodically throughout the
teleseminar or hold all questions until the end of the call.
Your Client Attraction Assignment
If you are holding open calls to attract clients, consider the benefits of lecture mode. It makes
for a better learning experience and a better quality recording that you can sell later. To take
questions, let people know when that will be possible during the call and then open the line.
This way, you maintain control. Sometimes you may need to mute the call again as you answer
a question because the noise level makes it too difficult to be heard otherwise.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com