Whenever you are making a presentation to a group, your top priority is to determine what you want the attendees to do. I call this the “Most Wanted Response” or the “Most Wanted Action”. Either way, you’ve got to know what you want people to do before you start planning what you’ll say.

1. The most important element of any presentation you
give
Whenever you are making a presentation to a group, your
top priority is to determine what you want the attendees to
do. I call this the “Most Wanted Response” or the “Most
Wanted Action”. Either way, you’ve got to know what you
want people to do before you start planning what you’ll say.
Why is this so important? Ultimately, the point of the
presentation is to encourage people to do something, right?
You want them to sign up for your newsletter or ask for your
free irresistible offer, or decide to hire you. Whatever response
you desire influences what you will say in the talk.
How do you actually make this request for what you want?
Just tell them what you want them to do. Of course you’ll say it in a manner that makes it
advantageous for them. In other words, it’s not a direct request even though you actually are
telling them exactly what to do.
You can be explicit in a casual way. Sometimes I’m being interviewed and I will causally
mention that there’s a free CD on my website on how to attract all the clients you need. I talk
about the CD as part of the marketing plan, but I’m also planting a seed that listeners can get
the free CD.
Whatever your most wanted response is, make sure you do something so they remember you
rather than just seeing you as a nice resource. You don’t want that ,right?
For example, if your most wanted response is for people to subscribe to your newsletter, you
can say, “If you want some additional tips sent to your inbox each week, just write your
name, the name of your company, your address, phone and email address on the signup
sheet going around the room.”

2. Once you know the outcome you desire, you can go ahead and create your speech. Focus on
the problem you solve and why it can be so difficult. Then tell them what they can do about it,
but not the specifics of how to do it. Be sure to include some client case studies.
When you present to a group, you give people a taste of what it’s like to work with you and
help them get to know you at the same time. Keeping the response or action you want people
to take in mind and asking them to take this step builds your business as your share your
expertise and knowledge.
Your Client Attraction Assignment
Think about your signature talk. Do you know what your most wanted response or action is for
this presentation? If you haven’t worked this into your speech, it’s time to do so. In fact, think
of a couple different responses and plan for each of them. This way you are prepared for more
than one scenario when the opportunity pops up to speak in front of a group.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com