Creative Thinking

Creative thinking Creativity vs Innovation Knowledge We all are creative Why are we creative? What limits our creativity Ex nihilo nihil fit The creative space You are creative © Fabio Arangio - Graphic designer & instructor

Creative thinkingestionnaire or) Master ? Please give your definition of Creativity: Are Creativity and Innovation the same thing?  Yes  No If not, what’s the difference? Where does the creative idea come from? is it magic?

creativity vs innovation © Fabio Arangio - Graphic designer & instructor

creativity vs innovation “think again” the ability to give a new interpretation to something we already know © Fabio Arangio - Graphic designer & instructor

creativity vs innovation re-interpretation “new” the ability to invent something new that didn’t exist before © Fabio Arangio - Graphic designer & instructor

creativity vs innovation re-interpretation invention © Fabio Arangio - Graphic designer & instructor

Question no.1: what does our client need? © Fabio Arangio - Graphic designer & instructor

Requirement no.1: knowledge no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one, you better know what you are talking about © Fabio Arangio - Graphic designer & instructor

no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one, you better know what you are talking about Requirement no.1: knowledge study ;-) © Fabio Arangio - Graphic designer & instructor

listen inquire research understand describe explain simplify magnify get information provide information FROM THE ADVERTISING LESSON © Fabio Arangio - Graphic designer & instructor

re-thinking the product means that you actually start from the product, don’t miss it! understand the product and all its features and think about it from a different point of you mistake no. 1: you innovate instead don’t miss the product © Fabio Arangio - Graphic designer & instructor

client point of view a matter of point(s) of view user point of view market point of view production point of view © Fabio Arangio - Graphic designer & instructor

we all are creative © Fabio Arangio - Graphic designer & instructor

why are we creative? © Fabio Arangio - Graphic designer & instructor

why are we creative? supercompensation © Fabio Arangio - Graphic designer & instructor

why are we creative? supercompensation Supercompensation is a phisiologycal feature coded in our genetics, it is what makes us improve in any aspects of our life. Supercompensation works in a simple way: once we face a new challenge, we don’t only learn how to face it but we also get ready to an even more complex one. I believe this is the core of our creative thinking ability. © Fabio Arangio - Graphic designer & instructor

we all are creative creativity is a method the ability of being creative is an innate skill common to all human being with no actual distinction the ability of expressing our creativity may vary though why? © Fabio Arangio - Graphic designer & instructor

if I can be creative, then why I am not? © Fabio Arangio - Graphic designer & instructor

what limits our ability of being creative lack of knowledge un-creative enviroment lack of self-esteem lack of a method © Fabio Arangio - Graphic designer & instructor

knowledge ok, we already got it! inquire, understand etc. © Fabio Arangio - Graphic designer & instructor

study! © Fabio Arangio - Graphic designer & instructor

enviroment creativity needs a creative enviroment in order to show up the sons and daughters of artists are likely to become artists themselves it’s not genetics* it’s the enviroment you grow up with * an extensive Danish study reveals that the adopted child will likely be more similar to the new parents than the biological ones, it’s not about genetics, it’s about the enviroment we live in © Fabio Arangio - Graphic designer & instructor

our brain rightleft © Fabio Arangio - Graphic designer & instructor

realistic artistic © Fabio Arangio - Graphic designer & instructor

realistic the method science artistic the spark creativity © Fabio Arangio - Graphic designer & instructor

make your enviroment creative friendly © Fabio Arangio - Graphic designer & instructor

self-esteem creativity needs you to focus on the matter not on you if you fear whether you will be able to get a good idea or not you are actually not thinking about the idea at all © Fabio Arangio - Graphic designer & instructor

win your fears be confident it will work out ok © Fabio Arangio - Graphic designer & instructor

© Fabio Arangio - Graphic designer & instructor

method the creative spark needs a method to light it up the association of ideas (i.e. brain storming) © Fabio Arangio - Graphic designer & instructor

be methodic be active © Fabio Arangio - Graphic designer & instructor

do something! © Fabio Arangio - Graphic designer & instructor

do something because... ex nihilo nihil fit nothing comes from nothing © Fabio Arangio - Graphic designer & instructor

creativity is not random even if it may seems it is i.e. we are not able to express an absolute random idea or number any number you “randomly” think of is actually associated to a logical event that happened ex nihilo nihil fit nothing comes from nothing © Fabio Arangio - Graphic designer & instructor

the process of the creative thinking may be too complex to be predictable but it is still a flow of information and association of ideas elaborated by our brain creativity is not random even if it may seems it is © Fabio Arangio - Graphic designer & instructor

do something so what? brain storming individual bs group bs © Fabio Arangio - Graphic designer & instructor

what limits our ability of being creative lack of knowledge un-creative enviroment lack of self-esteem lack of a method © Fabio Arangio - Graphic designer & instructor

forget “empty” space empty space is not a term designer should really use © Fabio Arangio - Graphic designer & instructor

negative space as complementary to “positive space” it is an “active” space and part of the design itself ultimately it is the space that hosts our creativity © Fabio Arangio - Graphic designer & instructor

Creative Thinking

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