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Case Study

                                                                                                               Case Study | Category



                                                                  Results
                                                                •	 25% of revenue is directly attributable to Facebook
                                                                •	 120% increase in transactions originating from Facebook in
                                                                  last 6 months
        E-commerce fashion retailer generates 25% of
                                                                •	 75% increase in total website traffic from Facebook in last 6
        revenue from Facebook.
                                                                  months

                                                                •	 300% increase in reach among Facebook fans in last 3
                                                                  months
        Goals
        Myntra uses Facebook as a marketing channel to:
                                                                “The Facebook platform now plays a very important
        •	 Acquire new customers                                 role in our customer acquisition and brand building
        •	 Increase engagement with existing customers           strategy. Since ROI from our Facebook spend is quite
                                                                 healthy, we intend to further scale up our marketing
        •	 Create strong brand credibility among target
                                                                 efforts using this channel”
          customers                                                                                                 Ashutosh Lawania
                                                                                              Co-Founder & Head of Sales and Marketing
                                                                                                                           Myntra.com

        Approach
Pages   The company’s strategy for its Facebook Page
        includes four parts:

        •	 Increase awareness of new products to drive
          sales on website

        •	 Build brand loyalty through response to customer
          service inquiries

        •	 Launch exclusive promotions and contests to
          fans

        •	 Install social plug-ins on website to increase
          traffic to Facebook Page



Ads     The company uses Facebook Ads to achieve several
        objectives:

        •	 Target the exact demographic of potential active
          buyers on Myntra

        •	 Increase the number of fans on its Facebook Page
        •	 Reach friends of fans (using sponsored stories) to
          become fans of its Facebook Page

                                                                  Founded in 2007, Myntra is an online portal in the fashion
                                                                  and lifestyle space and ranked among the top 3 e-commerce
                                                                  companies in India.

                                                                  facebook.com/myntra

                                                                                               Facebook: Building Essential Connections

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Myntra - APAC local success story

  • 1. Case Study Case Study | Category Results • 25% of revenue is directly attributable to Facebook • 120% increase in transactions originating from Facebook in last 6 months E-commerce fashion retailer generates 25% of • 75% increase in total website traffic from Facebook in last 6 revenue from Facebook. months • 300% increase in reach among Facebook fans in last 3 months Goals Myntra uses Facebook as a marketing channel to: “The Facebook platform now plays a very important • Acquire new customers role in our customer acquisition and brand building • Increase engagement with existing customers strategy. Since ROI from our Facebook spend is quite healthy, we intend to further scale up our marketing • Create strong brand credibility among target efforts using this channel” customers Ashutosh Lawania Co-Founder & Head of Sales and Marketing Myntra.com Approach Pages The company’s strategy for its Facebook Page includes four parts: • Increase awareness of new products to drive sales on website • Build brand loyalty through response to customer service inquiries • Launch exclusive promotions and contests to fans • Install social plug-ins on website to increase traffic to Facebook Page Ads The company uses Facebook Ads to achieve several objectives: • Target the exact demographic of potential active buyers on Myntra • Increase the number of fans on its Facebook Page • Reach friends of fans (using sponsored stories) to become fans of its Facebook Page Founded in 2007, Myntra is an online portal in the fashion and lifestyle space and ranked among the top 3 e-commerce companies in India. facebook.com/myntra Facebook: Building Essential Connections