My Personal brand presentation.

1. PERSONAL BRAND EXPLORATION
Fadima Tall
Project & Portfolio I: Week 3
March 22, 2020

2. IDENTITY
Fadima was born in Manhattan, New
York to a Cameroonian mother and
Malian father but she was raised in
Addis Ababa, Ethiopia. Her entire life
she was passionate about music and
songwriting and because of this she
decided to pursue a degree in music
business at Full Sail University. Before
and during her time Full Sail, Fadima
organized events, and worked as a
mobile advertiser and salesperson.
Her goal is to is work as a music
publisher, A&R representative or
music marketer.

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• A&R representative
• Music Publisher
Entertainer Archetype –Use humor
and relatability to make artists
likeable while being authentically
themselves. Grabbing peoples
attention by keeping them amused
and captivated by artists and
songwriters.
Music Business for Artists and Music Companies

4. • DEMOGRAPHICS: 70% Female,
25-45 years old, All ethnicities,
Mostly single, College Educated,
Located in metropolitan cities.
• PSYCHOGRAPHICS: Enjoys
music and artistic activities,
immersed in pop culture, liberal
lifestyles and opinions, strong
social media presence.
• IDEAL AUDIENCE MEMBERS:
Jasmine Brito, Marketing Manager
(Sony Music), Pete Fisher,
Creative Director (Reprise
Records), Monica Jordan Gil,
Associate Director A&R (Sony
Music Publishing)
Recruiters & Hiring Managers at Fueled By Ramen, Reprise Records, and Sony Music Publishing
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Get an entry-level marketing job at Fueled by Ramen.
‣ Contact, and keep communicating with at least
12 FBR members on LinkedIn and other social
media by April 15 2021.
Mid Term: (2026)
• Lead a successful marketing campaign towards
increasing album sales for an artist.
‣ Achieving a 40% growth in artist fanbase within
a year of album release.
Long Term: (2040)
‣ Become Marketing Director at a major record
label.
‣ Increase total music streams of all label artists
by at least 25% through numerous successful
campaigns.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Grassroots Marketing 76%
Adobe Photoshop 78%
Writing 84%
Microsoft Excel 70%
SOFTHARD
Negotiation 10%
WordPress CMS 15%
Organizational Skills 43%
Public Speaking 17%
SOFTHARD

7. "Through my passion for music and knowledge
of business and marketing, I am able to develop
and promote upcoming artists and songwriters
to help them reach their full potential and
commercial success. "
PROMISE

8. CREDENTIALS
Work Experience:
• 3 months as an event organizer and
fundraiser.
• 3 months as a mobile advertiser and
sales person
Education:
• Music Business, B.S., Full Sail University
(Exp. 2021)
Certifications:
• Digital Marketing Certificate- Lynda.com
• Photoshop Certification- Lynda.com

9. COMPETITION
Ashley Lillig
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Skills and Proficiencies:
• Talent Management
• Social Media
• Microsoft Excel
Fadima Tall
Overall Online Presence:
• 33 connections, banner image customized, casual
headshot, well detailed profile, 3 articles published,
active on social media, website URL not yet customized
• Grade: Average, 40 out of 100
Industry Experience:
• No industry experience yet, currently in
school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Overall Online Presence:
• No connections, No banner image or headshot, no
details, no articles published, somewhat active on
personal social media accounts, URL not yet
customized
• Grade: poor, 8 out of 100
Leadership Experience:
• Takes part in artist management, social media and
writing teams for 3300+ climbing
Leadership Experience:
• Mobile advertiser and sales person,
multiple leadership roles
Skills and Proficiencies:
• Writing
• Photoshop
• Marketing

10. COMPETITION
Keith Stancil
Industry Experience:
• ~31 years of music industry marketing
experience, 11 years as Vice
President at Word Entertainment
Education:
• Commercial Music, B.S.
Noteworthy Experience:
• Founder, President and CEO of Artist Garden
Entertainment Inc.
• 6 years as sales representative at WEA
Skills and Proficiencies:
• Music Publishing- 50 endorsements
• Marketing - 41 endorsements
• Music Production – 25 endorsements
Fadima Tall
Overall Online Presence:
• 500+ connections, banner image customized, average
headshot, detailed profile summaries, 16
recommendations, URL customized,
• Grade: Good, 85 out of 100
Industry Experience:
• No industry experience yet, currently in
school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Mobile advertiser and sales person,
multiple leadership roles
Skills and Proficiencies:
• Writing
• Photoshop
• Marketing
Overall Online Presence:
• No connections, No banner image or headshot, no
details, no articles published, somewhat active on
personal social media accounts, URL not yet
customized
• Grade: poor, 8 out of 100

11. BRAND POSITION
FADIMA TALL
Uplifting talented artists and
songwriters through a passion for
music, love for entertaining and an
open and creative mind.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz Conference
‣ August 19 2020 | Nashville, TN
• Music Publishers Association
‣ Membership | U.S.
• SWSX
‣ March 16-22 | Austin, Texas
Digital Marketing
• Primary Content: Articles related to the music industry on a
blog.
• Primary Tools: Twitter- promote articles with sneak peeks
and pictures; LinkedIn - network with industry professionals
and publish some of my articles to further promote my articles.
• Website: Full Sail digital portfolio site to showcase work; use
blog to showcase music industry knowledge and skills.

13. PROFESSIONAL DEVELOPMENT
Mentor
• High-level music marketer or music publisher at
rock/alternative record label. Intelligent and open-
minded.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Learn Digital Marketing- Lynda.com August 2020
• Premier Pro- Lynda.com, October 2020
• Basic Digital Art- Lynda.com, April 2021
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Public Speaking-Join DECA and regularly meetings
starting Sept. 2020
• Persuasive selling- Lynda.com, March. 2021

14. FADIMA TALL
You know how rock and alternative music has become less and less
mainstream over the last decade? Well, I create success for talented
musicians and songwriters by developing into the ideal version of
themselves and promoting them to the right target markets that will
consume their music. In fact, Morgan Barbour, my manager at Vector
Marketing even said that I am a hard-worker who is always ready to learn
and bring out the best in people.

15. REFERENCES
Warner Music Group Services. (n.d.). Retrieved March 23, 2020, from https://www.wmg.com/services
Cruz, M. (2018, June 11). Photo by Mark Cruz on Unsplash. Retrieved March 23, 2020, from https://unsplash.com/photos/w3-zaydSNRY
Eberly, T. (2018, January 16). Photo by Timothy Eberly on Unsplash. Retrieved March 23, 2020, from
https://unsplash.com/photos/MNEBgG4OY6A
Eberly, T. (2018, January 16). Photo by Timothy Eberly on Unsplash. Retrieved March 23, 2020, from
https://unsplash.com/photos/MNEBgG4OY6A
(n.d.). Retrieved March 23, 2020, from http://nmpa.org/members/faqs/
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved March 23, 2020, from
https://www.onetonline.org/link/summary/13-1011.00
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved March 23, 2020, from
https://www.onetonline.org/link/summary/11-2021.00
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved March 23, 2020, from
https://www.onetonline.org/link/summary/13-1011.00
Entertainer Brand Archetype - Kaye Putnam: Psychology Brand Strategy. (n.d.). Retrieved March 23, 2020, from
https://www.kayeputnam.com/brandality-archetype-entertainer/
College Marketing Representative - Philadelphia, PA (Alternative) Job in Philadelphia, PA at Sony Music Entertainment. (n.d.). Retrieved March
23, 2020, from https://www.ziprecruiter.com/ojob/21b403015ea60e0a599d366a60877df4?u=5RmCVlFozrRb4-
Z7P3eK0JxpxKMhZT8JmFAi19noJ6-oOy5LiGoZN-adylXt3XdkbbKl0
TECHER, G. (2018, October 12). Photo by Guillaume TECHER on Unsplash. Retrieved March 23, 2020, from
https://unsplash.com/photos/Jm9P0mDPo6A
Iglesias, D. (2017, December 21). Photo by Dolo Iglesias on Unsplash. Retrieved March 23, 2020, from
https://unsplash.com/photos/FjElUqGfbAw
St-Louis, A. (2017, May 24). Photo by Alexandre St-Louis on Unsplash. Retrieved March 23, 2020, from
https://unsplash.com/photos/IlfpKwRMln0