Digital Marketing

5. • This is based on
providing services,
scientific data,
business analytics
etc. to the specialists
in order to
promotion of
products/services.
HEALTH CARE
PROFESSIONALS
(HCPs)
• To ensure awareness
and adherences to
the therapy.
PATIENT’S
• To make their
customer calls more
interactive and
upgrade their skills
and motivation.
SALE’S TEAM
Digital Platform Is The Best Way To Connect The
Customers In The Corona Pandemic Time, Can Be
Implemented Across Doctor's, Hospital's, Patient's,
And Sales Team

6. Other Ways Used By Pharmaceutical
Companies To Connect The Customer
Today, there are more ways
than ever to connect with
customers
Healthcare providers like
doctors were the only points of
contact for patients in the past,
but due to the transformation
brought about by the digital
era, pharmaceutical companies
now have the opportunity to
directly engage with patients –
this not only has the potential
to increase awareness but also
build trust with transparency.

7. MANKIND
Mankind has launched new application ‘DRONA’ to connect with
there doctors. It has been designed specifically to serve the needs
of Indian doctors after extensive research to make it the easiest,
fastest, and safest platform for doctors and patients to use. It is a
teleconsultation app which is designed by mankind so that they
can help out there doctors to connect with there patients. Drona
aims to be a doctors patients app by helping doctors to reach out
there patients faster. Doctors can also share the e-clinic with there
patients to enable them to book online consultation for there
doctors without downloading the app which makes it easy for the
patients to consult with the doctors online.

8. FEATURES OF DRONA
• Helps doctors to connects with there patients faster.
• Patient portal and e-clinic is available in 7 different languages.
• Settles payments for doctors in 24 hours.
• Support team is available to guide you from downloading the
app to the first teleconsultation.
• Drona is made as per MOHFW telemedicine guidelines.
• Provides complete ownership of data to doctors. They can delete
there data whenever they want.
• Customizable schedules by choosing multiple time slots for
different days based on there preference.
• Provides auto reminders for payments, appointments, feedback
requests.

9. ZYDUS CADILA
 In current scenario after this Covid-19 it become really difficult for the
Pharma companies to interact with doctors and patients.
 And even doctors were not able to do face to face interaction with their
patients.
 So to solve this prob. Zydus come up with a solution and tied up with
“Remedo” a company which introduced an app that deal with Tele-
consultation.
 This app includes no. of features such as add patients, add records,
appointments, payment, D.I.S.H.A. i.e. digital integrated smart health
assistant ( it includes some education content videos & audios )
 It includes 2 apps i.e. Remedo for doctor & Remedo for patients.
 Instead of giving some gifts, Zydus sales persons give the app to their
doctor which helps them to Interact with their patients.
 This also helps the company to build strong bond with their doctors.

10. SUN PHARMA
Launch mobile app to connect doctors and asthma patients.
• In the first-of-its-kind initiative, the ‘Respitrack’ APP developed by Sun
Pharma.
• Which enable doctors to track treatment progress of patients, and Increase
compliance to medication for better management of asthma, where
adherence to treatment is a challenge.
• The model will be replicated later in diabetes and other lifestyle ailments.
• According to WHO, India has an estimated 15-20 million asthmatic
patients, of which over 50% do not adhere to the treatment regimen.
• A majority of the non-adherence is on account of the patient’s forgetfulness
to take medicine on time & due to inadequate understanding of the
prescribed treatment.
• Says Abhay Gandhi, CEO India Business Sun Pharma “Such non-
adherence could have greater adverse implications on the patient’s health in
the long run. Through RespiTrack, we are making a beginning to boost
patient’s awareness & resultant adherence to treatment regimen”.

11. CONCLUSION
• The study started with the aim to analyse the different
aspects of digital marketing. Based on the discussion it
has been found that in case of the digital marketing the
most important aspect is to connect with the users. The
ladder of engagement has shown the approaches to attach
with the customers. The study has also revealed that in
order to utilise the digital marketing in an effective way,
the companies are required to design an effective
platform. With the example of Pinterest the effectiveness
of a social media platform has been discussed. The
current trends in the digital marketing have also been
discussed in the study.