Comparing social media being used by politicians of Malaysia and United States. Malaysia's understanding of social media as medium during political campaign for 14th general election (2013 to 2018).

1. THE IMPACT OF SOCIAL MEDIA
POLITICS
(UNITED STATES vs.
MALAYSIA)
@faizalMuhdFaxelWel

4. SOCIAL MEDIA
• Websites and applications that enable users to create and share
content or to participate in social networking.
• A social networking service (also social networking
site', SNS or social media) is an online platform which people use
to build social networks or social relations with other people who
share similar personal or career interests, activities, backgrounds or
real-life connections. The variety of stand-alone and built-in social
networking services currently available online introduces challenges
of definition; however, some common features exist
• Social media are computer-mediated technologies that facilitate the
creation and sharing of information, ideas, career interests and other
forms of expression via virtual communities and networks. The
variety of stand-alone and built-in social media services currently
available introduces challenges of definition

5. SNS / Social Media some
common features
Social media are
interactive Web
2.0 Internet-based
applications,
User-generated
content, such as
text posts or
comments, digital
photos or videos,
and data
generated through
all online
interactions, are
the lifeblood of
social media
Users create
service-specific
profiles for the
website or app that
are designed and
maintained by the
social
media organization
Social media
facilitate the
development of
online social
networks by
connecting a
user's profile with
those of other
individuals or
groups

6. POLITIC
• Politics (from Greek: Politiká: Politika, definition "affairs of the cities") is the
process of making decisions applying to all members of each group.
• More narrowly, it refers to achieving and exercising positions of governance —
organized control over a human community, particularly a state.
• Furthermore, politics is the study or practice of the distribution of power and
resources within a given community (this is usually a hierarchically organized
population) as well as the interrelationship(s) between communities.
• A variety of methods are deployed in politics, which include promoting or forcing
one's own political views among people, negotiation with other political subjects,
making laws, and exercising force, including warfare against adversaries.
Politics is exercised on a wide range of social levels, from clans and tribes of
traditional societies, through modern local governments, companies and
institutions up to sovereign states, to the international level.
• It is very often said that politics is about power.
• from Old French politique ‘political,’ via Latin from Greek politikos,
from politēs‘citizen,’ from polis ‘city.’

7. • Generally defines as the host of online technologies and platforms
that allow users share resources and media content whilst
o u i ati g with their peers a d o e t with others So ial
media are primarily Internet-based tools for sharing and discussing
i for atio a o g hu a ei gs. SAGE, 2002
• Initially, Social Media Politic Should Maintaining Their Role As:
 Acting as fourth estate and public sphere
 Acting as impartial, objective and independence broker information
 Acting with political and economic autonomy
SOCIAL MEDIA POLITIC

8.  Introduced by Marshall McLuhan in 1960s,
It has influence the society with the wider connection with
their advance technology in all around the world ( TOIVO,
2009). The power of it has affected the society which on
based the exclusively on its social aspects this means
interaction and participation.
 The social media was seen as functional and versatile
website whereby it is part of the whole body of internet
activities with communications and internet connection.
All of this activities were include quick changing content,
linking and sharing at the same time its become an online
head ua te s
CONCEPT OF SOCIAL MEDIA

9. Analysis
AMERICAN POLITICS

10. Bill Clinton (1992)
• Emails and Website
• 1:4 ratio internet users
• Sent messages through
emails personally to
attract audience vote
Jesse Ventura
(1998) - Minnesota
• 2/3 fundraising for
campaign
• Popular among youngster
(71%)
• Won half of under 30s
vote
Obama (2008)
• Iowa movement
(captured new voter,
youngster, minorities and
abandon– bottom-up)
• Inner circle of Bush small
group strategist
(inclusive)
• Pop-cultural phenomena
(brand)
• running a movement (not
a political campaign)

12. OBAMA THEMES (2008)

18. Malaysia Scenario Post 2013

20. 2004 – 2013 Result

25. BLACK 505

29. DEMOCRACY INDEX - MALAYSIA

30. • Whether national elections are free and
fair;
• The security of voters;
• The influence of foreign powers on
government;
• The capability of the civil servants to
implement policies.
DEMOCRACY INDEX

31. Bil. Country World
Democracy
Audit
Internet
freedom
1. Malaysia 83 (#4) 45 (#4)
2. Singapore 73 (#3) 41 (#2)
3. Indonesia 61 (#2) 44 (#3)
4. Thailand 118 66
5. Vietnam 128 76
6. Cambodia 127 NA
7. Philippines 57 (#1) 26 (#1)
8. Myanmar 124 61
9. Brunei NA NA
10. Laos 135 NA

35. Internet
26%
People Around
21%Television
19%
Printed Media
19%
Radio
15%

36. 0
20
40
60
80
100
Instant
Messaging
Search
Engine Social Media
Online Video
News
90,4
87,2 86,9
69,5
65,5

38. CONCLUSIONSUMMARY OF THE PRESENTATION
Kantar TNS (Malaysia)

39. REFERENCE
• Arnon, B. (2009) Politics meets brand design: the story of Obama's campaign logo (Online) Available at:
• http://www.huffingtonpost.com/ben-arnon/politics-meets-brand-desi_b_151317.html
•
• Benkler, Yochai (2006). The Wealth of Networks. New Haven: Yale University Press. ISBN 0-300-11056-
1. OCLC 61881089.
•
• FDCH E-Media (2004) Transcript: Illinois Senate Candidate Barack Obama
• (Online)Available at: http://www.washingtonpost.com/wp-dyn/articles/A19751-
• 2004Jul27.html
• Fuchs, Christian (2014). Social Media: A Critical Introduction. London: Sage. ISBN 978-1-4462-5731-9.
•
• Gentle, Anne (2012). Conversation and Community: The Social Web for Documentation (2nd ed.). Laguna Hills, CA:
XML Press. ISBN 978-1-937434-10-6. OCLC 794490599.
•
• Greengard, S. (2009) The First Internet President, ed. Communications of the ACM,
• Vol. 52 No. 2
•
• Lee, C (5 October 2017). Facebooking to Power: The Social Media Presence of Malaysian Politicians. Yusof Ishak
Institute. Retrieved on October 10, 2017
•
• Nagourney, A. (2008) The '08 campaign: Sea change for politics as we know it (Online) Available at:
• http://www.nytimes.com/2008/11/04/us/politics/04memo.html?_r=0

40. • Newman, Bruce I. (2016) The Marketing Revolution In Politics. ed. Toronto
Buffalo London: Rotman-UTP Publishing, p. 129
•
• Obar, Jonathan A.; Wildman, Steve (2015). "Social media definition and
the governance challenge: An introduction to the special
issue". Telecommunications policy. 39 (9): 745–
750. SSRN 2647377 . doi:10.1016/j.telpol.2015.07.014
•
• Obama, B. (2004) ''Dreams from my father : a story of race and
inheritance''. ed. New York : Three Rivers Press
•
• Richard, D. (1999) The Web Of Politics. ed New York: Oxford University
Press, p. 118
• The Diets and Sayings of the Philosophers (Early English Text Society,
Original Series No. 211, 1941; reprinted 1961), p. 154: "the book of
Etiques and of Polettiques".
•
• West, Richard; Turner, Lynn H. (2010). Introducing Communication Theory:
Analysis and Applicatinon. New York: McGraw Hill. p. 411

41. THANK
YOU

42. Current trends and
issues; Malaysia
social problems
Design
To promote better
social media
sharing information
in political views
Idea
To expand political
knowledge into new
policies
Plan
Public Relations,
Media Campaign
Advertising
To change social media trends
To enhance social media as reliable news media
Social media as main/key trusted information shared among Malaysian
FAIZAL MUHD FAXEL WEL