6 big differences between good & great social media marketers
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If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game. In this webinar you'll discover: - How to get organized and save hours of work - How to grow an audience, regardless of budget - What great marketers focus on beyond just metrics and numbers
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6 big differences between good & great social media marketers
- 1. 6 Big Differences Between Good & Great Social Media Marketers #FalconEd
- 2. Elizabeth Olson Marketing Manager - Americas Belkys Severino Customer Success Manager Your Presenters. #FalconEd Anders Piiparinen Brand & PR Manager
- 3. Today’s Agenda. Choose the Right Platforms Maintain a Social Strategy Tell Stories Optimize Organic Reach Invest in Reaching Target Audience Keep it Social Q&A #FalconEd
- 5. Facebook 1 Billion 2.1 Billion Instagram Growth. It’s going fast now…Monthly Active Users Twitter 330 Million
- 7. GOOD TO GREAT Six tips and lessons learned. #FalconEd
- 8. Don’t feel like you need to post every day on every platform. A construction company’s first platform of choice probably isn’t Pinterest. An apparel brand for teens should prioritize Snapchat & Musical.ly over Facebook. • Choose platforms for your audience • Cater content towards platform • Stay up to date on platforms Choose the Right Platforms.1
- 9. Social Media Platform Examples • Facebook • Twitter • Snapchat • Instagram • IGTV • YouTube • Apple Podcasts • Anchor • Medium • Blogs • LinkedIn • Quora
- 10. Strategies are ever evolving. If a new medium was discovered or rose in popularity tomorrow, would you know what to do? • No plan means no direction • What are your goals? • Who is your audience? Maintain a Social Strategy. 2
- 11. Stories connect and stick. It doesn’t need to be long, and doesn’t always mean spoken audio or the written word. Whatever it is, make sure that your content tells a story. • What are the social media brands or posts you remember? • How do you tell a story through a Tweet? • “Document, Don’t Create” - Gary Vaynerchuk Tell Stories.3
- 14. Breaking out your platforms into regions can create a silo effect and hurt your organic reach. Optimize post engagement and organic reach by aggregating your followers. • Aggregate pages and followers • Ensure content is relevant to majority of followers • Focus visuals on your product(s) Optimize Organic Reach. 4
- 15. 10 10 10 10 10 10 10 10 10 10 A B C D E F G H I J Scenario: Business X 100 Followers
- 16. Scenario: Business X 100 Followers More Engagement = More Organic Reach
- 17. Conquering the News Feed. Facebook business page news feed content now only reaches about 0.5% of followers. Average Facebook Organic Reach - Business Page
- 18. Pinpoint your top performing posts to see what your followers want! Conquering the News Feed.
- 19. 1,361 likes 2,300 likes! (12,676 views)
- 20. What are consistencies across your top performing posts?
- 21. Likes and followers are important for brand credibility and trust, but are your followers your customers? Does your news feed content lead to measurable sales? • Focus KPIs on sales funnel • Invest in paid advertising • Invest in advertising content Invest in reaching Target Audience. 5
- 22. Mix in user-generated content with in-house professional content to give the brand a genuine, balanced voice. You can save a lot of time and budget this way to re-allocate towards paid ads. • Curate user-generated content • Keep the brand elevated with in-house content • Re-allocate resources to KPIs Keep it Social.6
- 23. In-house generated content Free user- generated content 4.2K likes 7.8K likes
- 24. Mix user- generated content with in- house content to keep the brand relatable, yet elevated.
- 25. Tell your story: make connections Build social strategy Cater content towards platforms Aggregate global pages Invest in ads to reach target audience Generate mixed user & in-house content Key Takeaways.
- 26. “Build it and they will come” only works in movies. Social media is a “build it, nurture it, engage them and they may come and stay.” Seth Godin
- 28. Coming Soon: Once Upon a Tweet - Business Storytelling in the Age of Social Media ft. Prezi - August 23rd #FalconEd