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6 Big Differences Between
Good & Great Social
Media Marketers
#FalconEd
Elizabeth Olson
Marketing Manager - Americas
Belkys Severino
Customer Success Manager
Your Presenters.
#FalconEd
Anders Pi...
Today’s Agenda.
Choose the Right Platforms
Maintain a Social Strategy
Tell Stories
Optimize Organic Reach
Invest in Reachi...
Why this Webinar?
Facebook
1
Billion
2.1
Billion
Instagram
Growth.
It’s going fast now…Monthly Active Users
Twitter
330
Million
POLL TIME.
#FalconEd
GOOD TO GREAT
Six tips and lessons learned.
#FalconEd
Don’t feel like you need to post every day on
every platform. A construction company’s first
platform of choice probably is...
Social Media Platform Examples
• Facebook
• Twitter
• Snapchat
• Instagram
• IGTV
• YouTube
• Apple Podcasts
• Anchor
• Me...
Strategies are ever evolving. If a new
medium was discovered or rose in popularity
tomorrow, would you know what to do?
• ...
Stories connect and stick. It doesn’t need to
be long, and doesn’t always mean spoken audio
or the written word. Whatever ...
“Document, Don’t Create”
POLL TIME.
#FalconEd
Breaking out your platforms into regions can
create a silo effect and hurt your organic reach.
Optimize post engagement and...
10 10 10 10 10 10 10 10 10 10
A B C D E F G H I J
Scenario: Business X
100 Followers
Scenario: Business X
100 Followers
More Engagement = More Organic Reach
Conquering the News Feed.
Facebook business
page news feed
content now only
reaches about 0.5%
of followers.
Average Faceb...
Pinpoint your top
performing posts to
see what your
followers want!
Conquering the News Feed.
1,361 likes
2,300 likes!
(12,676 views)
What are
consistencies
across your top
performing posts?
Likes and followers are important for brand
credibility and trust, but are your followers
your customers? Does your news f...
Mix in user-generated content with in-house
professional content to give the brand a genuine,
balanced voice. You can save...
In-house
generated content
Free user-
generated content
4.2K likes 7.8K likes
Mix user-
generated
content with in-
house content to
keep the brand
relatable, yet
elevated.
Tell your story: make connections
Build social strategy
Cater content towards platforms
Aggregate global pages
Invest in a...
“Build it and they will come” only works in movies.
Social media is a “build it, nurture it, engage them and
they may come...
#FalconEd
QUESTIONS?
Coming Soon:
Once Upon a Tweet -
Business Storytelling in the Age of
Social Media
ft. Prezi - August 23rd
#FalconEd
@falconIOfalcon.io welcome@falcon.io
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6 big differences between good & great social media marketers

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If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game.

In this webinar you'll discover:

- How to get organized and save hours of work
- How to grow an audience, regardless of budget
- What great marketers focus on beyond just metrics and numbers

Publié dans : Marketing
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6 big differences between good & great social media marketers

  1. 1. 6 Big Differences Between Good & Great Social Media Marketers #FalconEd
  2. 2. Elizabeth Olson Marketing Manager - Americas Belkys Severino Customer Success Manager Your Presenters. #FalconEd Anders Piiparinen Brand & PR Manager
  3. 3. Today’s Agenda. Choose the Right Platforms Maintain a Social Strategy Tell Stories Optimize Organic Reach Invest in Reaching Target Audience Keep it Social Q&A #FalconEd
  4. 4. Why this Webinar?
  5. 5. Facebook 1 Billion 2.1 Billion Instagram Growth. It’s going fast now…Monthly Active Users Twitter 330 Million
  6. 6. POLL TIME. #FalconEd
  7. 7. GOOD TO GREAT Six tips and lessons learned. #FalconEd
  8. 8. Don’t feel like you need to post every day on every platform. A construction company’s first platform of choice probably isn’t Pinterest. An apparel brand for teens should prioritize Snapchat & Musical.ly over Facebook. • Choose platforms for your audience • Cater content towards platform • Stay up to date on platforms Choose the Right Platforms.1
  9. 9. Social Media Platform Examples • Facebook • Twitter • Snapchat • Instagram • IGTV • YouTube • Apple Podcasts • Anchor • Medium • Blogs • LinkedIn • Quora
  10. 10. Strategies are ever evolving. If a new medium was discovered or rose in popularity tomorrow, would you know what to do? • No plan means no direction • What are your goals? • Who is your audience? Maintain a Social Strategy. 2
  11. 11. Stories connect and stick. It doesn’t need to be long, and doesn’t always mean spoken audio or the written word. Whatever it is, make sure that your content tells a story. • What are the social media brands or posts you remember? • How do you tell a story through a Tweet? • “Document, Don’t Create” - Gary Vaynerchuk Tell Stories.3
  12. 12. “Document, Don’t Create”
  13. 13. POLL TIME. #FalconEd
  14. 14. Breaking out your platforms into regions can create a silo effect and hurt your organic reach. Optimize post engagement and organic reach by aggregating your followers. • Aggregate pages and followers • Ensure content is relevant to majority of followers • Focus visuals on your product(s) Optimize Organic Reach. 4
  15. 15. 10 10 10 10 10 10 10 10 10 10 A B C D E F G H I J Scenario: Business X 100 Followers
  16. 16. Scenario: Business X 100 Followers More Engagement = More Organic Reach
  17. 17. Conquering the News Feed. Facebook business page news feed content now only reaches about 0.5% of followers. Average Facebook Organic Reach - Business Page
  18. 18. Pinpoint your top performing posts to see what your followers want! Conquering the News Feed.
  19. 19. 1,361 likes 2,300 likes! (12,676 views)
  20. 20. What are consistencies across your top performing posts?
  21. 21. Likes and followers are important for brand credibility and trust, but are your followers your customers? Does your news feed content lead to measurable sales? • Focus KPIs on sales funnel • Invest in paid advertising • Invest in advertising content Invest in reaching Target Audience. 5
  22. 22. Mix in user-generated content with in-house professional content to give the brand a genuine, balanced voice. You can save a lot of time and budget this way to re-allocate towards paid ads. • Curate user-generated content • Keep the brand elevated with in-house content • Re-allocate resources to KPIs Keep it Social.6
  23. 23. In-house generated content Free user- generated content 4.2K likes 7.8K likes
  24. 24. Mix user- generated content with in- house content to keep the brand relatable, yet elevated.
  25. 25. Tell your story: make connections Build social strategy Cater content towards platforms Aggregate global pages Invest in ads to reach target audience Generate mixed user & in-house content Key Takeaways.
  26. 26. “Build it and they will come” only works in movies. Social media is a “build it, nurture it, engage them and they may come and stay.” Seth Godin
  27. 27. #FalconEd QUESTIONS?
  28. 28. Coming Soon: Once Upon a Tweet - Business Storytelling in the Age of Social Media ft. Prezi - August 23rd #FalconEd
  29. 29. @falconIOfalcon.io welcome@falcon.io

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