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Creative is complicated tips for better client-agency collaboration

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Managing the agency-client relationship can be complex, but managing brand social channels doesn’t have to be. We're focussing on both the agency and client-side.

In this webinar, we'll discuss:

- How to meet deadlines without sacrificing creative quality
- How to scale your agency's social offering w/o blowing the budget
- How to find new clients (and keep them coming back)

Publié dans : Marketing
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Creative is complicated tips for better client-agency collaboration

  1. 1. Creative Is Complicated — Tips for Better Client- Agency Collaboration #FalconEd
  2. 2. Dr. Ewoudt Cloete Head of Social Media Your Presenters. #FalconEd Lisa Landvogt Strategic Enterprise CSM
  3. 3. Today’s Agenda. 1. How to Meet Deadlines Without Sacrificing Creative Quality 2. How to Scale Your Agency’s Social Offering Without Blowing Your Budget 3. How to Find New Clients (And Keep Them Coming Back) 4. Q&A #FalconEd
  4. 4. #FalconEd HOW TO MEET DEADLINES WITHOUT SACRIFICING CREATIVE QUALITY
  5. 5. • The demand for quick turn-around, highly impactful, creative digital content that drives business objectives has never been greater. • Also, consumers are becoming more and more skeptical of branded content, leading to lower engagement rates. • Client marketing budgets are shrinking, but at the same time, clients are demanding more impactful, multimedia-rich content. • The cost of advertising content on platforms such as Facebook are increasing. The challenges of the modern content world.
  6. 6. HOW DO YOU PRODUCE CONTENT CHEAPER AND FASTER, WITHOUT SACRIFICING CREATIVE QUALITY?
  7. 7. 1: Set Goals to make sure the content you produce, delivers the right results. Make sure you (and client) share a mutual definition of creative quality & and how it aligns to ROI.
  8. 8. 2: Align your media strategy with your content strategy. Have a quality over quantity approach, only producing content you have enough budget for amplifying via paid.
  9. 9. 3: Translate your goals into content pillars. Giving you a framework to work off. Creating a content plan will help to give an overview which assets need to be produced per week, month etc. (e.g. 1 engagement post, 1 link traffic, 1 product post ).
  10. 10. 4: HOW TO FILL THE CONTENT PLAN?
  11. 11. 4.1: Focus on creating 1-2 ‘hero’ always-on content pieces that sustain brand engagement. Not every piece of content needs (and should) go through a strenuous conceptual deliberation process.
  12. 12. 4.2: Don’t forget to curate content. Curated content takes much less time and can help positive brand associations. curata.com-ContentCuration:TheBiggestBenefits
  13. 13. 4.3: Use micro influencers as content creators. You don’t only need to consider influencers as a channel for reach. They can also create authentic branded content – sometimes, at a fraction of the price. The State of Influencer Marketing 2018
  14. 14. 4.4: Reuse/reskin your content where/ when relevant. We have a fear of reusing/ reskinning great pieces of creative. Slightly change copy, creative and targeting to give old pieces of content a new lease on life.
  15. 15. #FalconEd HOW TO SCALE YOUR AGENCY’S SOCIAL OFFERING WITHOUT BLOWING YOUR BUDGET
  16. 16. Content Production Content Approval Community Management Reporting & Analytics Live Event Coverage Social Paid Amplification
  17. 17. Content is king, but, that doesn’t mean it needs to take an arm and a leg to produce authentic multimedia content. Use smartphones to produce quick-turnaround multimedia-rich social media content. Content Production
  18. 18. Protect both your agency and client with a time- efficient approval process that cuts out the need for unnecessary meetings & emails Invest in tech that seamlessly connects both internal and client teams for efficient content reverts and approvals. Content Approval
  19. 19. Managing communities via each social platform’s native interface limits the potential to create efficiencies amongst team members Find a solution that allows you to track past conversations with community members + categorise queries into practical groupings. Community Management
  20. 20. Create economies of scale by developing multi- disciplinary social team members that can manage both organic & paid aspects of content. Make sure you have the right technology in place where cross-discipline learning can be facilitated. Social Paid Amplification
  21. 21. Integrate the process of quick turn content creation, content publishing & amplification + community management. Utilising a central tool that combines all these functions can create noticeable efficiencies. Live Event Coverage
  22. 22. Provide a client insights into what really matters by automating the heavy lifting of data. Go further than just marketing insights by utilising tech that can convert social customer data into business problem solving insights. Reporting & Analytics
  23. 23. #FalconEd HOW TO FIND NEW CLIENTS (AND KEEP THEM COMING BACK)
  24. 24. Do proactive brand research / audits
  25. 25. Do trend reports and insight sessions for existing clients
  26. 26. Solve business problems, not marketing issues
  27. 27. Be brave enough to admit where there is room for improvement, rather than sugar coating
  28. 28. Insist on SMART KPIs, even if your client is asking for them
  29. 29. #FalconEd
  30. 30. Up Next: October 25th How to Prepare Your Social Ads for the Holiday Season ft. Nic. Christiansen Gruppen #FalconEd
  31. 31. @falconIOfalcon.io welcome@falcon.io

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