‍♂️ Raise your hand if at one point or another, you’ve wanted to throw in the towel when it comes to understanding social media algorithms? If you’ve felt this way before, we don’t blame you. Just when marketers feel like they’ve got an algorithm down pat and it’s finally doing its job, boom -- social media networks switch it up and we’re all back at square one. And does organic even stand a chance without paying to play. Let’s go over everything marketers need to know about social media algorithms to ensure they’re working with your brand, and not against it for 2022. In this webinar we are diving into: - The latest in social media algorithms across all networks - How to ensure algorithms work in favor of your brand - Utilizing social media algorithms to their full potential

1. Keeping Up With Social Media
Algorithms 202
2
#FalconEd #growwithsocial

2. Your Presenters.
Forrest Ronson
Manager, Global Product
Partnerships
Falcon.io
#FalconEd
#growwithsocial
@falcon.io
Marissa Nardi
Community Marketing
Coordinator
Falcon.io
@marissanardi
Mikael Lemberg
VP Product, Global
Partnerships
Falcon.io
@mikaellemberg
Marina Kostina
Senior Product
Manager
Falcon.io
@mkostina

3. Keeping up with the algorithms
Fireside chat
Lightning round
Q&A
Today’s Agenda.

4. (Housekeeping)
rules help control the fun!
- Monica Geller
Recording & Slides
Available on-demand and sent to you in
tomorrow’s FUP e-mail.
Questions
Use the Q&A box to submit your
questions for speakers.
Chat
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“everyone” before you send your message.
Social
Tag us across all socials using @FalconIO with
the hashtags #FalconEd #growwithsocial and
we’ll reshare.
Survey
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upon exiting the webinar.
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Facebook Group
Join “Grow With Social” to continue the
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5. KEEPING UP WITH THE ALGORITHMS

6. WHY ARE
SOCIAL MEDIA
SO GODDAM
ADDICTIVE?

12. IN THE GOOD OLD DAYS…

13. THE ALGORITHMS NOW

14. Relevancy
Recency
Post type
Popularity
Relationship

15. Scam
Hate speech
Illegal
Misinformation
Clickbait
Low quality

16. Ranking all remaining posts b
y
Probability of engagement

17. Sorting remaining posts by topic, sourc
e
& format to ensure diversity and longevity

19. FIRESIDE CHAT

20. COMEBACK FOR CHRONOLOGY?

21. AN APPLE A DAY KEEPS
THE TRACKER AWAY

22. DANCING TO THE TIKTOK TUNE?

23. TO INFLUENCE OR NOT?

24. LIGHTNING ROUND

25. @Falcon.i
o
#FalconEd #growwithsocial

26. January 25th - Spark Digital: 2022 Digital Marketing Trends
February 9th - Must Know Social Media Trends For 2022 (APAC)
February 24th - What Social Media Networks Should Your Brand Be On?
@Falcon.io
#FalconEd
#growwithsocial

28. @falconIO
falcon.io welcome@falcon.io