Must Know
Social Media Trends
For 2022
#FalconEd #growwithsocial

Your Presenters.
Bronte Davy
Social Media Specialist
The University of Queensland
#FalconEd
#growwithsocial
@bronte-davy
Marissa Nardi
Community Marketing Coordinator
Falcon.io
@marissanardi
Adam Gomolinski
Market Development Representative
Falcon.io
@adamgomolinski

Mixed reality and the Metaverse
Audio activity and social sound
Nostalgia and the retro revolution
Instagram video
Facebook under 18 targeting
TikTok
Q&A
Today’s Agenda.

(Housekeeping)
rules help control the fun!
- Monica Geller
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Survey
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exiting the webinar.
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Facebook Group
Join “Grow With Social” to continue the
conversation.

Cast your vote on-screen.
Q: Which channel are you planning to use
more in 2022?

MIXED REALITY
Welcome to the Metaverse.
THE UNIVERSITY OF QUEENSLAN
D
FALCON.IO FEBRUARY WEBINAR

Mixed Reality
The future is hybrid
AR
VR
The Metaverse is a new reality that encompasses
the physical and digital worlds simultaneously

Source:
PS
market
research

The Metaverse is nothing new…
• The COVID-19 pandemic accelerated digital transformation on a global
scale
• Lives via digital platforms became the the new normal
• Timing and technological advancements fuel digital transformation
• The largest barrier has been the lack of accessibility to the technology. But
over the years, things have changed

Digital marketing reimagined today
Will be experience-forward and community-driven
Building a tight-knit community requires creating a sense of belonging
The Metaverse needs focus on creating authentic, and engaging brand experiences

Think BIG and Immersive
Non-fungible token
• Give customers a sense belonging through ownership
• Powerful element for brand growth
• Allow brands to take community-building to the next level
• Generate buzz by building anticipation
NFTs are great for complementing an o
ffl
ine
service, product, or experience with a digital
asset. This allows brands to diversify revenue
streams and increase reach.

NIKELAND
NIKELAND on Roblox
Roblox allows Nike to build its own world, simultaneously
engaging users in two realities — o
ffl
ine to online
• Allows fans to connect, share experiences, compete and create
• Creators can design their own mini-games or compete in various community arenas
• Encourages fans to move in real life by transferring o
ffl
ine movement to online play
• Personal customizable avatars with Nike apparel
• Free for everyone with online rewards to unlock various products or avatars

SOCIAL AUDIO
Audio platforms are rethinking what it means to be social.
THE UNIVERSITY OF QUEENSLAN
D
FALCON.IO FEBRUARY WEBINAR

Introduction to Social Audio
• Improves brand credibility with personalized experiences
• Increases consumer convenience and customer loyalty
• Is opportunistic for social connection and empathy without the
downside of video
• Allows for frictionless UX which provides interaction with others
• Enables you to use audio technology to do more than just listen
• Conversational marketing builds relationships

The Audio Market is here to stay
Social audio is the future of social media
• Podcast listeners are growing exponentially
• Innovative and takes podcasts to the next level
• Allows for empathy
• Creates an online community
Imagine listening to a podcast and being able to share
your thoughts on the topic in a live session

Spotify Greenroom
• Allows artists and other creators to connect with fans, followers,
and friends in live audio rooms
• Creators can request an audio
fi
le which they can then turn into
a podcast episode
• Any user can host or participate in live rooms
• Complement on-demand content with live conversations using
the recording capability

LinkedIn Audio Event
• Host your own events
• Listen and speak in events
• Educational and informational sessions
• Interview guests or experts in your
fi
eld
• Discuss a recent post, breaking news, or industry updates
• Post-event recaps and networking

RETRO REVOLUTION
The old-school vibe is undoubtedly in again.
THE UNIVERSITY OF QUEENSLAN
D
FALCON.IO FEBRUARY WEBINAR

Nostalgia creates a
Positive Connection
• More and more brands are incorporating nostalgia into their campaigns
• The COVID-19 pandemic has people longing for simpler times
• Nostalgia can be an e
ff
ective way to indirectly frame progress
• The retro aesthetic is naturally engaging
• The retro aesthetic is Low risk

The year 2000
Through social listening

Bandai Revolutionized
Tamagotchi Pix is a combination of Bandai’s
classic Tamagotchi with a new built in camera
• Features all the elements of the original version including
design, graphics and controls
• Modern twist includes a camera and AR feature
• Allows user to be photographed with their pet
• Appeals to multiple generations

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2
3
Find the right theme:
What retro idea do you want to use for your next campaign? Whether it’s relaunching a much-loved product from
your past like Starburst or commemorating an anniversary through a brand partnership like Pepsi, you need to
identify the exact themes you think your audience will connect with.
Research your audience:
Think of the di
ff
erent personas in your audience. What’s the demographic? Which generations do your products
or services cater to the most? Now, put that together with the themes you think will invoke the warm fuzzies in
your audience.
Be timely and relevant:
Is there a current trend you can associate with your brand? Start planning for these eventualities so you can
put something out right away. Starburst noticed the Little Lad trend and had an entire campaign, press
release, and everything that goes with them running in less than a month.

Cast your vote on-screen.
Q: What’s the biggest challenge you
encounter working in social media?

24
The University of Queensland (UQ)
acknowledges the Traditional Owners and their
custodianship of the lands on which we meet.
We pay our respects to their Ancestors and their
descendants, who continue cultural and spiritual
connections to Country.
We recognise their valuable contributions to
Australian and global society.
Acknowledgment of Country

A fresh take on hot trends
25
The Gen Z-ification of social media
will continue
The data-ethics evolution will
disrupt social media
Mixed-reality will change the
way we learn and shop on social

What does that mean?
Let’s dive a little deeper…

The Gen Z-ification of
social media will continue
27

Gen Z is driving the direction of social media
28
They are the largest group of
active social media users
They spend 2-3 hours per day
on social media
They favour Instagram, TikTok and
YouTube

29
Gen Z will influence what apps
we use and how we use them

30
Gen Z’s love of entertaining content will
empower the creator community to
further commercialise content, which
will leave many brands in the dust.

It’s time for brands to step-up, or step-off social
31
Prioritise positivity over
perfectionism
Create meaningful content, not
masses of content
Don’t be just a time-sink,
capitalise on social prime time

The data-ethics evolution
will disrupt social media
32

33
If you’re not planning for a privacy-
first world, you’re already behind

34
Platform’s targeting capabilities will
not be enough to combat the issue

Don’t let social operate in a silo, building successful loyalty
programs will be key to success in 2022 and beyond
35
Build and engage a qualified
first-party database
Be transparent and respectful
when collecting/using data
Deliver relevant and
personalised content

Mixed-reality will change
learning/shopping
36

Mixed-reality is the new reality
37
The metaverse has
already arrived
Social is being re-purposed for
self-directed learning
‘As seen on social’ is the
new ‘as seen on TV’

@Falcon.io @uniofqld @UQ_News
#FalconEd #growwithsocial

1. The Metaverse allows for both an offline and online
experience
2. Technological advances have allowed AR, VR and MR
to flourish
3. Social sound allows for new types of connections and
online community growth
4. Nostalgic marketing campaigns are in high demand
5. Brands that understand Gen Z’s influence on social
media will have a competitive advantage in 2022 and
beyond
6. Marketers that prepare for a privacy-first world by
building and engaging a qualified first-party database
will come out on top
7. Our post-pandemic reality is expanding the role of
social media by driving rapid shifts in the way that we
work, learn, play, and shop
do try this at home
Key Takeaways.

February 22nd - Film ab! 7 Videoformate für mehr Engagement (German)
February 24th - What Social Media Networks Should Your Brand Be On?
@Falcon.io
#FalconEd
#growwithsocial

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