Nostalgia pays. The COVID-19 pandemic — a time of immense global upheaval — has made us long for simpler times when words like masks and vaccines were not a part of our daily lingo. This collective longing for the years gone by has made nostalgia marketing a big part of every marketer’s playbook. This session will showcase recent examples and suggest what you should do if you could turn back time. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

2. 2022

3. Retro
Revolution
Welcome to:
With Daniel Blaser, Head of Content Marketing at BrightHire
2022
Falcon.io Virtual Summit

4. Agenda.
Retro Revolution:
• Quali
fi
cations
• The power of nostalgia
• 4 reasons why brands should embrace retro
2022
Falcon.io Virtual Summit

5. A few
quali
fi
cations…
2022
Falcon.io Virtual Summit

6. @Falcon.io @BrightHireAI
#SparkDigital22 #WhatsNext #growwithsocial
Cast your vote on-screen.
Q: Have you created nostalgia/retro-
inspired content in the past?

7. The Power of
Nostalgia
• The internet (duh)
• Escapism
• Nostalgia compounds
• It’s evergreen
2022
Falcon.io Virtual Summit

8. 2022
Falcon.io Virtual Summit

9. 4 Reasons Why Brands
Should Embrace the
Retro Revolution.
2022
Falcon.io Virtual Summit

10. 2022
Falcon.io Virtual Summit
1. Nostalgia
creates a
positive
connection

11. 2. Nostalgia can
be an e
ff
ective
way to indirectly
frame “progress”
2022
Falcon.io Virtual Summit

12. 2022
Falcon.io Virtual Summit

13. 3. The retro aesthetic
is naturally engaging
2022
Falcon.io Virtual Summit

14. 2022
Falcon.io Virtual Summit

15. 4. Low risk!
2022
Falcon.io Virtual Summit

16. @Falcon.io @BrightHireAI
#SparkDigital22 #WhatsNext #growwithsocial
1. Nostalgia is more accessible than ever.
2. Everyone wants to escape sometimes.
3. Looking backwards is a great method to
looking forward.
4. Nostalgia is a “cheat code” to creating positive
feelings around a brand.
5. Be strategic when going retro, but if you
balance brand vs. nostalgia the risk is low.
Do try this at home
Key Takeaways.

17. @Falcon.io @BrightHireAI
#SparkDigital22 #WhatsNext #growwithsocial

18. @falconIO
falcon.io events@falcon.io