Etv's Social media presence was scanned by FPS to provide a brief picture of the state of affairs.

1. ETV Social Media Presence Study

2. What is the purpose of the audit?
• A detailed study of the social media presence of ETV and its competitors
• To map the basic opportunity areas

3. Facebook Presence

4. The First Impression
The cover picture highlights the latest and the most popular shows
Social media buttons are included in the creative which is a smart paractice.
The number of ‘likes’ generated is quite impressive

5. The Basics
The ‘About’ section is perfectly structured with a link to the ETV Bangla website
All queries are resolved and the interaction level is good

6. Content Calendar
ETV Bangla have a somewhat irregular post pattern
Let’s break it up (1 week) –
November 28 – 3 posts – Sesh Theke Shuru (To be aired), Byomkesh,
Shera Bouthan
November 27 – 3 posts – Byomkesh (To be aired), Sesh Theke Shuru, Bamakhepa
November 26 – 4 posts – Rannaghore Rockstar (to be aired), Gouridan (to be aired), Byomkesh(promo), Shera
Bouthan(audition)
November 25 – 3 posts – Gouri (engagement post), Rannaghore Rockstar (to be aired), Rannaghore Rockstar (Show
Upate)
November 24 – 3 posts - – Rannaghore Rockstar (to be aired), Bamakhepa (to be aired), Byomkesh (engagement
post)
November 23 – 1 post – Byomkesh Promo
November 22 – 3 posts - Shera Bouthan (to be aired), Byomkesh (engagement post), Gouridan(to be aired)

7. Content Ideas & Reception
ETV Bangla uploads content based on the shows to be aired the very same day to arouse curiosity
among the audience
Shows To Be Aired -

8. Content Ideas & Reception
Shows that are not airing that day are highlighted to keep the audience interested
Promotional Post -

9. Content Ideas & Reception
Few posts are there that are uploaded to engage the fans, to take the interaction to a personal level
Engagement Posts -

10. Content Ideas & Reception
Other engagement-driven posts include live chats, puzzles, mini games that undoubtedly bring in more people,
but the response is fairly limited
Engagement Posts -

11. Content Ideas & Reception
ETV Bangla also created an app for live streaming
Engagement Posts -

12. Content Ideas & Reception
Teaser clips are also uploaded to give the audience a taste of what’s coming up for them. To be noted: These
posts also receive great reception even though we can safely assume that most of the audience do not enjoy
high speed internet
Teaser Clips of Upcoming Shows -

13. Content Ideas & Reception
These specific posts are planned keeping in mind the TG, who is partial towards the actors they see on
screen. To be noted: Pretty high engagement
Others -

14. Special Occasions
Relevant posts based on special occasions and festivals. To be noted: The content pieces are open-
ended

15. Campaigns
ETV Bangla hosts campaigns that involve both offline and online participation
Reception is fairly good

16. Key Takeaways
The Facebook presence is wholly product-based, which is not advisable.
ETV Bangla doesn’t engage in conversation with the audience except when it’s a mini contest, they reply
to direct questions
The content plan is smart, but they have been following it for months. With so much content it’s advisable
that they broaden their field
The content material, though quite strong, isn’t unique
The contests drive engagement but lacks the buzz that should be there, before and after the contests

17. Twitter Presence

18. The Basics
Follower count is pretty low when we compare its presence with Facebook

19. The Content
The content remains the same for Twitter. The content strategy is also same for Facebook and Twitter
Little or no interaction. ETV doesn’t drive any conversation on Twitter

20. ETV Bangla RTs content whenever they are mentioned
The Content

21. As the content plan is same for both Facebook and Twitter, the engagement posts do not work well on
Twitter.
The Content

22. Key Takeaways
Lack of Hashtags, making it difficult for people to track down the posts
Absence of conversation and a loyal follower group
Same content goes up for Facebook and Twitter
ETV doesn’t retweet or post different types of content from third party websites

23. Basic Opportunity Areas
• Content strategy for each platform should be different. For ETV it’s the same. With good
quality content ETV can attract more audience through Twitter even though the TG isn’t
Twitter savvy
• Twitter offers more space and opportunity to interact with fans, that is missing from ETV
• Cross-promotion is extremely important for any brand. ETV can start linking all of its
accounts so as to create a wholesome social media presence
• Contests can be played on Twitter, leading the fans back to the application page on
Facebook
• ETV Bangla can use behind the scene, exclusive moments liberally to draw people in
• ETV needs an active Twitter presence with 8 – 10 relevant and interesting posts per day
• Instead of categorizing the content and posting it, ETV can exercise a more flexible
content plan with shares from third party sites and unique content from their end.
This step can be taken to spice up the daily content routine
• Twitter demands a different content strategy and a different TG

24. Competitor Study

25. Competitor Study
Zee Bangla
Facebook Presence

26. Zee Bangla - Facebook
Cover picture concept – similar to ETV Bangla

27. Zee Bangla
Content Strategy
• Campaigns – Online campaign, offline execution
• Creative execution of channel ratings – Smart idea

28. • Sneak peek of what’s coming up – Appealing presentation
• Video clip of upcoming show – Good idea, but surprisingly, less reception
Zee Bangla
Content Strategy

29. • Engagement Posts – Similar to ETV Bangla.
• To be noted: The post content for each is smart and crisp
Zee Bangla
Content Strategy

30. Relevance of content is commendable
Zee Bangla
Content Strategy

31. YouTube link to previously aired episodes are presented in the post content along with a sneak
peek, thus driving traffic to the YouTube page
Zee Bangla
Content Strategy

32. Competitor Study
Star Jalsha
Facebook Presence

33. Star Jalsha - Facebook
Cover Photo emphasizes upcoming campaign

34. Star Jalsha
Content Strategy
• Promotional Posts - Similar to ETV bangla and Zee Bangla
• To be noted – Usage of hashtags

35. • Happy New Year #CholoPaltai campaign – Smart, creative execution is great, including the actors in
the creative is definitely working to draw the TG in
Star Jalsha
Content Strategy

36. • Promo clips of shows is a part of content strategy
• Movie promotion according to the schedule, sometimes posters are used, sometimes some
behind the scene moment of the movie
Star Jalsha
Content Strategy

37. • Exclusive moments: Audience will always come back for more
• Introducing the characters of a brand new shows: Maximum reception
Star Jalsha
Content Strategy

38. Competitor Study
Star Jalsha
Twitter Presence

39. Star Jalsha - Twitter
Compared to Facebook, Star Jalsha isn’t as popular on Twitter

40. Star Jalsha - Twitter
Their Facebook post setting is linked to Twitter, which should be avoided
There’s not much to mention regarding their Twitter presence

41. Key Takeaway - Competitors
When compared to the competitors, ETV Bangla certainly holds its own place, yet there is
something missing from these three leading channels.
Their content strategy is more or less similar, it lacks variation and uniqueness
Each channel should have different brand tone and personality and that is somewhat
missing from ETV Bangla
The TG is overwhelmed with the Facebook presence but to attract younger audience the
look can be reconsidered. It’s already in progress but it needs a slight boost
The main challenge, as we see it, is ETV Bangla has to stand out among it’s competitors, it
has to be more appealing and it should have a strong presence overall