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Decision making process

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Decision making process explained with example.

Publié dans : Business, Technologie
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Decision making process

  1. 1. Selection of Soft Drink:Decision Making Process Mr. Bunjert Teerarassamee st112534 Mr. Abhinav Kumar st114171 Mr. Amit Kumar st114172 Mr. Farhad Zulfiqar st113222 Mr. Sahapat Chalachai st114390
  2. 2. Decision Making Process Identification of a problem Evaluation of Identification of decision decision criteria effectivenessImplementation Allocation of of the weights to alternative criteria Selection of an Development of alternative alternatives Analysis of Analysis of alternatives alternatives
  3. 3. Step 1: Identifying the problem
  4. 4. Step 2: Identification of decision criteria1) Brand2) Taste3) Color4) Packaging5) Price
  5. 5. Step 3: Allocation of weights to criteria Criteria Abhi Bj Amit Too Total Brand 9 10 10 8 37 Taste 10 8 10 10 38 Color 6 5 7 6 24 Packaging 9 8 6 5 28 Price 8 9 9 8 34 Criteria Weight Taste 10 Brand 9 Price 8 Packaging 6 Color 4
  6. 6. Step 4: Development of alternatives• Coca Cola• Sprite• Pepsi• Fanta (orange)• Lipton (ice tea)• Tipco (fruit juice)• Ichitan (green tea)
  7. 7. Step 5: Analyzing alternativesDrink Taste Brand Price Packaging ColorCoca Cola 10 10 7 6 7Sprite 8 9 8 7 6Pepsi 9 10 6 8 6Fanta (Orange) 6 7 8 8 10Lipton (Ice Tea) 10 9 8 5 5Tipco (Fuit Juice) 10 9 7 8 8Ichitan (GreenTea) 10 8 8 6 5
  8. 8. Step 6: Selecting an alternative Criteria*WeightDrink Taste Brand Price Packaging Color TotalCoca Cola 100 90 56 36 28 310Sprite 80 81 64 42 24 291Pepsi 90 90 48 48 24 300Fanta(Orange) 60 63 64 48 40 275Lipton (IceTea) 100 81 64 30 20 295Tipco (FuitJuice) 100 81 56 48 32 317Ichitan(Green Tea) 100 72 64 36 20 292
  9. 9. Step 7: Implementing the decision
  10. 10. Step 8: Evaluating the decision’s effectiveness

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