1. COMPANY PROFILE
Orchan Consulting | Asia Sdn Bhd
[980903-A]
Level 2, 7B Jalan Bukit Desa 5
Taman Bukit Desa
58100 Kuala Lumpur
Malaysia
www.orchan.asia
changenow@orchan.asia
(+6) 03 – 7453 5138

2. “Orchestrating Change” is the Orchan Way
Welcome to Orchan
“Change is inevitable. Growth is optional.”
Author John C Maxwell certainly didn’t mince words when he first uttered this now
famous saying. The thing is, deep down we all know it’s true. But what most of us
aren’t aware of, is how best to cope and capitalise on those changes. The fabulous
news is, you’re well on your way to finding out. So a big hand all round, you’ve just
taken the first step away from vegetation and towards that great goal of growth.
We at Orchan Consulting | Asia (Orchan for short) are communication visionaries—a
one-stop shop for positive change. We roll up our sleeves and tackle all the fancy
stuff, from strategic media relations right through to reputation management, and it’s
all done with puffed out chests full of pride and passion. After all, your reputation is
our reputation too.
Orchan’s strength lies in its team: there is only one team and one experience,
committed 24/7 to professional brilliance and integrity. Headquartered in Kuala
Lumpur, Malaysia, but with offices around the region (we’re expanding faster than
our waistlines!), we are a young and vibrant bunch, who also happen to be creative,
versatile, and brimming with fresh and sometimes zany ideas. We offer clients rare
insights into the workings of traditional media in Malaysia, encompassing print,
online, and neo-media portals. It is the power of “us” that drives our team.
So, if you’ve got something you need help with or something you want to shout
about, don’t hesitate. Come to us. We’ll put it through the mincer, sprinkle it with fairy
dust and Orchan will orchestrate the changes that you’ve only dreamt about till you
met us.
“When you are through changing, you are through”
– Bruce Barton

3. Why Choose Orchan?
We are all about “Orchestrating Change” (hence our name, Orchan – geddit?), and
we get results! You tell us what you’re after, we tell you what we can do for you, and
then we do it. Simple and effective! We execute tasks without the tacky, kiss-kiss
pretence so-often associated with PR, and that’s something you’ll just have to get
used to.
But seriously, we believe in creating the right message and we communicate
effectively. Whether it is business-driven or media-driven communication, you can
trust us for our proficiency in making you visible to your key audiences. We also
value and believe in nurturing relationships with all our clients, and hence strongly
adhere in delivering results.
Orchan is not your typical PR agency; we are a collective of creative lateral thinkers,
passionate about what we do.
We practice strategic Public Relations.
We don’t do cookie cutter.
We are not “yes-men”. We tell it as it is!
We are here to help you build your brand credibility.
We turn up the volume on brands and get people talking.
We are committed to delivering real, measurable results in a cost-effective manner.
We have a personal, down to earth approach and we love to immerse ourselves in,
and become an extension of, your team.
We are dedicated to understanding your business.
We care about the tiny details, as much as the big picture.
“We must become the change we want to see”
– Mahatma Ghandi
The Orchan Edge
Yes, we’re results driven, proactive, creative, dynamic, integrated,
strategic, passionate, blah, blah, blah … but who out there isn’t?
Rampant overuse has simply rendered these words impotent in the
PR industry.
We get personally involved and care about your brand. Your
success is our success, and we do everything in our power to
ensure your success.

4. Team Orchan
At Orchan, we believe in diversity. We embrace people from all walks of life, and
from all disciplines of study. It is this that facilitates insightful perspectives on
everyday issues, thus enabling a fresh, new approach to idea generation for our
clients. It also keeps things interesting.
We believe in having fun. We are not your usual suit and tie, territorially cubicle-
hugging group of professionals. We get our hands dirty and we love to argue, as we
are firm believers that ingenuity shines through quick-fire repartee.
The Orchan team brings to the table knowledge and experience in varying fields,
including creative writing, graphic design, literature, photography, marketing,
management, international business, and social psychology. We appreciate the
contribution that various disciplines bring, and we show this through our initiatives for
clients.
We are a small team of under ten people, all of whom are extremely passionate,
highly committed, and well-versed in Public Relations across the industries. You will
enjoy working with us as much as we enjoy working with each other.
Orchan has been nominated for and won several awards, including PR Agency of
the Year Awards, PMAA Dragons of Asia Awards, and PRCA Awards.

5. Team Orchan | Directors
Farrell Tan
Founding Director
Eighteen years have passed since Farrell Tan’s
immersion in public relations first took root. What began
as an entry-level vocation back in 1997 has since evolved
into a highly-decorated career pillared by strong business
acumen and an enviable knack for headship. Today, the
same trailblazing spirit persists, but at a greatly magnified
degree.
With a diverse skill-set encompassing crisis
management, campaign ideation, creative
conceptualisation, corporate communications, event
planning, sponsorship acquisition, and more tucked under
his belt, the Orchan Consulting | Asia Founding Director’s
client servicing prowess, alongside his co-founder’s
strategic direction, is incomparable.
A thinker equipped with the foresight of an inspired builder, his passion for
leading the charge on change defines the very outline of the young
entrepreneur’s blueprint for best-in-class success and domination. The
establishment of his specialist agency in 2009 is the ultimate realisation of Tan’s
dream to spearhead innovation.
Craig J Selby
Managing Director
A leading curator in the delivery of strategic solutions, Craig’s
particular areas of interest include but are not limited to
issues and crisis management as well as personal branding.
A highly-learned and well-travelled scholar with the
experience and intellect to match, his post-graduate
qualifications and research cover the fields of Globalisation,
Economic Development as well as Tertiary Teaching &
Management.
Still actively involved in the lecturing and supervision of
research students within the field of marketing communications, his current projects
include a jointly authored book on the Public Relations industry in Southeast Asia,
along with formal research on Reputation Management in the Digital Age.
Balancing his two passions, education and consulting, Craig co-founded Orchan
Consulting | Asia in 2009, a firm renowned for the shaping of clever ideas to help
brands stand out amidst the clutter.

6. Our Services
“Change starts when someone sees the next step”
– William Drayton
Local, National & Regional Media Relations
They say it’s about who you know! But, it is also about understanding them, while
managing expectations and educating the client and audience.
With ever increasing competition for all businesses, effective media relations is an
essential element of growth. What works for one company in one country may not
work for another in a different locale. But we’re not re-inventing the wheel. We at
Orchan offer an Asian-centric approach to the business of media outreach, and we
can advise on your next best step.
We know the media in Asia operates in a unique socio-cultural and political
landscape, and that shouldn’t be ignored in any successful media relations
campaign. We can offer the best possible link between your needs and those of the
media.
Carefully curated media lists, close contacts within the media (they actually pick up
our calls – no kidding!) both on-line and traditional, along with well-crafted releases
and well thought-out photos all serve to deliver the results you’re after.
Orchan’s core strength lies in its diverse and innovative ideas on how to create
media excitement – plus our bravery in executing them! It’s also our excellent media
relations that keep us abreast of what’s important in the world of communications.
We have the expertise to target the right media at the right time for the right news.
So, if there is a story that demands your presence, you will be there. You can bank
on that.

7. Reputation & Issues Management
“One of the secrets of life is to make stepping stones out of stumbling blocks.”
– Jack Penn
Different from crisis management, reputation & issues management is about
maintaining your company image in the most positive light and monitoring for any
events that may compromise it. It is not about denying anything, but simply reframing
events to ensure that the company and/or brand shines through and is always
presented at its best.
Crisis Management
“When life kicks you, don’t let it kick you over.”
– Kay Yow
Effectively dealing with crisis situations is one of the most vital criteria for
management teams. Crises are a constant that befalls any organisation all too
frequently, so it takes a competent and perceptive team to handle them effectively.
With over 25 years of experience in helping clients waltz their way through crisis
situations, Orchan now has an arsenal of charm and savoir faire to assist
organisations quick-step their way out of a pickle. Our industry knowledge, extensive
media relations experience, allied with our hands-on crisis management involvement
ensure that clients receive the best in current crisis management techniques and
training.
Media Relations Measurement
Organisations that intend to tap the media should know what and how the media
thinks. Every morning before you hit your desk, you get a roundup of news involving
your company, your competitors and the industry that you operate in. It is one thing
to know that you’re doing a good job, and another to discover how you measure up
against your rivals in the eyes of the media. Only through well-executed PR
campaigns, consistent follow-ups, and an affinity with media personnel will your
business prospects improve to become the evening news.
Corporate Communications
Many companies need the facilities of an on-call team to address their day-to-day
communication needs. Whilst some have the luxury of an in-house team, many
others need to outsource this. Here’s where we come in.
By outsourcing your communications needs, we ensure that you communicate the
right message, every time, as you need it.

8. Copywriting
“The right word may be effective, but no word
Was ever effective as a rightly timed pause.”
– Mark Twain
When it comes to copy, we make every word count, so it is very important, that we
don’t sound monotonous, like what you’re currently experiencing, with only five-word
clauses. Okay, so that last one is technically a four, but you see our point. Wordplay
is our daily bread and butter, and the effective use of words can never be
underestimated. Be it an inspiring speech or a witty social media post, we have the
skills and experience to make sure that the key messages you need to convey to
your audience are delivered in a way that engages your audience. Our new website
is a testament to this, and you are compelled to agree .
Campaign Conceptualisation and Activation
Orchan thrives on developing compelling campaigns to benefit your brand. We
understand your brand, your needs, and conceptualise then activate a complete
campaign to extend your media mileage.
Media Awareness and Communications Training
“Once a word has been allowed to escape, it cannot be recalled”
– Horace
Talking to the media is a deliciously delicate art. A sleuth resides in the heart of
every true journalist, so while you may think you’re just having a simple
conversation, there’s always the risk of divulging information that may have adverse
repercussions to you and and your company. One slip, and you can be caught
(hopefully, not literally) with your pants down.
Orchan’s media and communication training courses assist clients to use media
interviews as opportunities for delivering their key messages, and no more. It
provides the tools and the confidence needed to deal with the media in all its forms.
Having a news camera in your face can be extremely daunting, but we enable you to
respond in the best light (even as the light bulbs are flashing). Our media training
can be done in one day, or in sessions, as our courses are tailored to each client’s
individual needs. Fun exercises and role play will help you well in advance to be at
ease with journalists. We ensure you can capitalise on any media interview
opportunities. What you say, and how you say it, really does matter.
“Tell me and I’ll forget; show me and I may remember;
Involve me and I’ll understand.”
– Chinese Proverb

9. “Choices are the hinges of destiny.”
– Edwin Markham
Change Management Communications
The decision to reduce staff numbers or close a facility is a difficult one for
management to make and for staff to hear. Emotions run high in such situations and
the reputation of a company or brand can be damaged if the process is not handled
professionally. The Orchan team has extensive experience in this area, having
worked with large multi-national corporations and small-scale indigenous companies
to effectively handle their change management process.
Strategic PR and Marketing Solutions
Guiding an organisation’s business plans and objectives from the planning stage to
successful implementation and completion can be a difficult process, especially
without a well thought-out strategy. Being the active participants we are in any of our
clients’ campaigns and plans, we work hard to identify and synchronise your
communications and marketing needs, restructuring them to complement and
enhance your organisation’s overall business objectives.

10. Industry Testimonials
Yes, people do actually like us. And we didn’t even have to buy them drinks or
dinner! So, instead of tooting our own horn, we’ll let some of our clients pucker up
and do it for us.
Sinita Chopra, Advertising & Promotions Manager, Mayland Century Sdn Bhd
“We engaged Orchan with an interesting challenge - to publicly rebrand and relaunch
Plaza Phoenix as Cheras Sentral. Beyond traditional Public Relations, this was a
major exercise in stakeholder relations - one where the stakeholders were not
particularly cooperative, or responsive, to us. With Orchan’s involvement, we were
able to connect in a stronger way with our stakeholders, and on a more positive
platform, which in turn helped enhance the transformation of the property. Orchan
reached out to the stakeholders, listened, negotiated, and helped to increase
stakeholder buy-in for our development initiatives.
Orchan also facilitated an excellent number of exclusive interviews and brand
strengthening articles for us, and was able to position us in a stronger light in public
opinion. Orchan later assumed responsibility for publicity support for Hartamas
Shopping Centre, and was able to help our team garner publicity for the diverse
public initiatives undertaken at the mall.”
Daniel Ra, CEO, OuttoDine Sdn Bhd
“OuttoDine Sdn Bhd engaged Orchan to help publicise its new concept restaurant,
Spasso Milano. Within a short time, strong publicity appeared in newspapers,
magazines, and online, and as a result we extended Orchan’s responsibility to cover
our Weissbrau restaurants and to be engaged in the broader marketing efforts of the
group, along with a strong involvement in our subsequent concept developments and
operations. We would recommend Orchan to anyone who wants positive, driven
public relations results.”
Chef Tommes & Louise G-c, Owners, That Little Wine Bar
“The team at Orchan Consulting is a pleasure to work with. The executives are
creative, professional and well-connected - everything we could want from our
marketing partners.”
Dennis Michael, Head of Marketing, Peugeot Malaysia
“Orchan has a dynamic team that could swiftly comprehend the brief. Their
resourcefulness enabled the project to be delivered with a strong impact in a short
time frame.”
Chan Yu Yin, Centre Manager, Ipoh Parade
“Orchan worked very closely with our team and our management to reposition and
rebrand our mall, support our Advertising & Promotions initiatives, activating publicity
support for tenant clusters, relaunching the property through a superb community
event, and facilitating training for our team (including our A&P Manager). This
enabled us to continue the positive name of Ipoh Parade and keep us in the lead in
the Ipoh market. The Orchan team are prompt, highly-responsive, innovative and
committed in their approach. Their counsel has been highly regarded, including from
those in Head Office.”

11. Joanne Tan-Rocca, Country Manager, Servcorp Malaysia
“Working with Orchan Consulting is a very pleasant experience. Orchan’s connection
and relationship with the media are fabulous, I genuinely appreciate their continued
support and initiative to build our company’s professional reputation.”
Brandon Tan, Bran et Daguet
“Orchan took the time to understand what I was aspiring to achieve, and made my
dream of becoming a renowned fashion designer theirs. It's never too late to make
your dreams real. Orchan helped me to make my dreams a reality.”
Yvonne Leow, Assistant Marketing Manager, STAEDTLER Marketing Sdn Bhd
"We have had the pleasure of working with Orchan Consulting Asia, who clearly
understand our business needs and have been absolutely delighted with their level
of service. I have no hesitation in recommending them to any company looking to
increase their PR coverage."
Ivy Leong, Senior Marketing Executive, PUMA Malaysia
“Orchan has been supporting PUMA since 2009 and has never failed to deliver
beyond our expectations. Efficient, professional with a strong understanding of what
we need, they have assisted in building and maintaining the PUMA brand image to
what it is today. Suffice to say, I would be more than happy to recommend their
services to any corporations looking for good, reliable PR support.”
Amber Chia, Malaysian Supermodel
"It has been a pleasure working with Orchan Consulting Asia. Both Farrell & Craig
have become my good friends as that is the level of service they offer -
PERSONAL!"
David Wong, Country Manager (China), Nuffnang
“We worked with Orchan for Project Alpha Season 2. Although new and with a small
team, they delivered way more than promised. With that, Project Alpha was featured
in so many publications, online and offline, and gave lots of value and exposure back
to us and our sponsors! Thanks Orchan!”
Sue Lynn Tiong, Bangsar Babe (Popular Food & Lifestyle Blog)
“Jien and I have always enjoyed working with Craig & Farrell. They both understand
what the Bangsar Babe brand stands for and would try their best to accommodate in
terms of managing clients’ expectations and getting them to respect these principles.
Unlike other PR folks we’ve worked with, Orchan chooses their influencers carefully
to ensure they fit what the client is looking for. And because of that, the working
relationship between Bangsar Babe and Orchan is always pleasant.”
Reta Lee, Editor, MSN Malaysia
“MSN Malaysia Entertainment has been working closely with Orchan Consulting Asia
and the results have been nothing but swift, friendly and up-to-date. There's nothing
like working with these guys who ensure you get what you need even when time's
ticking (our deadline's every day!). Thank you for backing us up in our little space
within the world wide web.”

12. Deborah Joy, Journalist, Advertising+Marketing Magazine
“Orchan Consulting Asia … is a specialist boutique agency backed by impeccable
leadership and this has in turn led to its remarkable success in establishing quite the
track record when it comes to putting out work which is simply outstanding. Run by a
fired-up team of steady go-getters, it has proven that size doesn’t matter! Orchan is
definitely positioned within the competition, (if not ahead) instead of behind it
considering how it has built its brand and image from ground zero a year ago to what
it is today.”

13. Portfolio of Clients
Properties
Orchan has worked extensively alongside property developers
and managers to build awareness for the general public on a
range of properties.
Servcorp is one of the world’s leading serviced office suites.
We launched Servcorp’s Nu Tower operation, and later was
engaged on retainer to manage publicity initiatives for all their
Malaysian endeavours, including the recent launch of their
facility in Ilham Tower.
We worked extensively with ARA Asset Management Ltd
(“ARA”) to rebrand and reposition four (4) of their properties in
Malaysia and to highlight ARA as a property redeveloper of
choice. We also led the Advertising & Promotions programmes
for two (2) of their bigger malls, as well as relaunching these
retail spaces.
Earlier on, we were engaged by Mayland Properties to rebrand
Plaza Phoenix into Cheras Sentral. This was later extended to
incorporate support for Hartamas Shopping Centre.
Education
With one of Orchan’s directors having an extensive
background in education management, we have actively
sought interesting education projects which step outside of the
purely public relations sphere.
We were a consultant for BASF’s new rice extension and
training centre in Alor Setar. Another project included training
Taylor’s University Public Relations Department in identifying
stronger opportunities to propel their brand, and to
communicate this with their audience.
The Taylor’s Education Group engaged us to announce the
newly approved land allocation for their new campus in
Singapore, and to focus on developing targeted publicity for
other schools under their auspices.

14. Food and Beverage
From food courts to fine dining, Orchan has represented an
impressive array of food and beverage establishments. Be it
coordinating food reviews or publicity for the outlets, crafting
and managing their social media initiatives, or helping to
develop new concepts in their culinary journey, we have been
involved at all stages of our clients’ development.
Penang’s That Little Wine Bar engaged Orchan to develop the
public profile of Chef Tommes, and to promote their unique
involvement in broader wine appreciation and education. We
secured Chef Tommes a hosting role on an AFC cooking show
titled Chalk & Cheese, which first aired in February 2012.
The toughest challenge is to get publicity for the smallest of
outlets – we secured impressive support for Sushi Heng (a
neighbourhood sushi stall within a food court, offering over 600
unique sushi options). We also launched a major food court
concept in Ipoh, and have worked with several smaller,
independent cafes and bistros to help propel their culinary
brand to the Malaysian public.
Larger F&B players that we’ve worked with include Outto Dine
Sdn Bhd, operators of Spasso Milano, Weissbrau, Limoncello,
Svago, and Aka Chochin; KyoChon (launch of KyoChon’s first
outlet in Malaysia with Super Junior’s Kyuhyun and Kangin);
the launch of Ruyi & Lyn – one of Bangsar’s snazziest
restaurants; and the stunning Il Primo by the Tai Thong Group.
Other establishments represented include Croisette Café,
Urbano e Fresco, 42East, Duck n’ Such, The Penang Pork
Company, Craft Brews, Irrawaddy Fine Foods, Five27, and
Next Food Avenue. We have also offered representation to
several accomplished chefs on the Malaysian scene.
Automobiles
When European luxury car brand Peugeot wanted to launch
their latest model and clear up misperception from the past,
they called Orchan. We jumped in head first to learn all there is
to know about the car, and to strategise how to move forward
from past issues. We enabled Peugeot to address several
perception issues prior to the launch of their award winning
model, as well as hosting a number of media initiatives
including an across country exclusive media test drive, multiple
exclusive interviews examining Peugeot’s business plans in
Malaysia, and the launch of European Car of the Year 2014
award winner, the all-new Peugeot 308 THP.

15. Lifestyle
After several years of being in the Malaysian market, British
technology firm, Dyson, realised the importance of going
beyond traditional sales to incorporate public relations. Dyson
approached Orchan to represent the brand in Malaysia, and to
create appropriate media initiatives to garner stronger brand
presence.
We assisted in product category launches, extensive product
reviews, and strong brand-building activities which included a
coveted personal interview for The Star with Sir James Dyson.
The brand famous for its vibrant colours and signature ‘luna’
boat decided to team up with Erra Fazira and to support her
philanthropic efforts. We ensured news of Erra Fazira’s
involvement in creative child development was made known to
the public, while promoting her creation of the Erra Art Club
and the Erra Fazira-STAEDTLER Art Fund. Following an
extremely successful press conference in December 2010, we
continued generating coverage for their on-ground events.
Martell chose Orchan to activate the public relations aspect of
its prized Martell Cognac Cordon Bleu Centenary Celebration
– an exclusive celebration of 100 years of Cordon Bleu. An
evening of fine dining, entertainment, and celebration also
encompassed a media appreciation event, where select media
were recognised for their contribution to living the lifestyle and
supporting Martell over the years.
Fashion and Accessories
Orchan has been privileged to have worked alongside some of
Malaysia’s and the region’s best fashion and accessory
brands.
Bran et Daguet, a prêt-à-porter fashion house originating from
Penang, engaged Orchan to develop their profile and
showcase their distinctive fashion designs. From hosting
exclusive fashion shows to creating lasting tie-ups with some
of Malaysia’s favourite models, Orchan also enabled in-depth
coverage of the designer and his particular philosophy on
creating impressionable couture for discerning clients.
We have also launched start-up brands such as local shoe and
handbag brand, Tsar Asia, and worked with Penang based
jewellery curator, Amee Philips, along with international brands
including Forever 21, Storm London, Timberland, and PUMA.

16. Sports Lifestyle
Orchan worked on the PUMA portfolio from 2009 to 2014.
From a one-off campaign, 'Create Your Style', we have then
been awarded the 'Happy Hunting' campaign, followed by
three of their 'Social' campaigns, which brought together “After-
Hours Athletes” from around the world together, online and
offline, to participate in social banter and friendly competition.
Due to its stellar track record, we later worked on the 'Faas'
campaign (under their Sports portfolio), featuring the world's
fastest runner Usain Bolt, which kicked off in April 2012,
followed by the recent installment of 'Social', entitled 'Dream
Team', which kicked off in May 2012.
Red Bull Product of Europe engages with Orchan on a project
basis to facilitate local publicity initiatives on high profile global
campaigns.
In 2016, these were “Red Bull Can You Make It”—where
hundreds of Malaysian teams vied for a lucrative position in an
international travel and adventure challenge, using only cans
of Red Bull as currency as they travelled across Europe—and
“Neymar Jr’s Five”—a five-a-side signature football tournament
created by the Brazilian and Barcelona star, Neymar Jr.
In the words of our client, we achieved “tremendous results”
(sic) across both traditional and digital media platforms.
Technology
CodeAr.my looks beyond tomorrow, at the new paradigm of
work. CodeAr.my puts ‘work’ back into ‘fun’ by facilitating
global IT outsourcing through a level of interaction and security
previously not experienced with an online platform. It’s not only
a job search engine, it’s an entire search, activation, execution
and management tool to ensure the best and most secure
results for everyone involved.
We handled all the PR and broader communications
consulting needs for the company, including liaison with
international publications, pre-launch and launch, as well as
social media strategy and framework creation.

17. Health, Beauty and Aesthetics
Be it health products, vanity products, or aesthetic medicine,
there are many interesting stories to tell. Orchan has worked
with some world leading brands (L’erbolario, Neal’s Yard
Remedies, Omorose) and researchers (Environ with Dr
Desmond Fernandes; Health Pathway with Dr Marc Dauer) to
introduce their services and product range to Malaysia.
Crafting unique media experiences, such as personalised
scent creation sessions for media with a British luxury
perfumer (Penhaligon’s), was among our most unique
activities to engage with media.
Several of our clients have been involved with aesthetic
medicine (Bio Collagen Technologies, EsteeGold International,
and Health Pathway), from topical creams to alleviate skin
conditions (Environ, and Jare Iredale), to hair follicle
transplants enabling a fuller head of hair, to autologous stem
cell injections to stimulate cell regrowth. In each case, Orchan
has facilitated in-depth, balanced articles that explore the
therapies being introduced to Malaysia.
Orchan has also represented health product suppliers, helping
to strengthen their brand reputation by highlighting quality
products.
Integrated Projects
A fun and fulfilling project which kicked off in January and
ended in May 2011. Astro Hitz “Yuna Inspired” Powered by
DiGi consisted of three main parts: contest, reality
documentary, and a ‘secret concert’. Yunalis Zarai, popularly
known as ‘Yuna’ to her fans is Malaysia’s musical sweetheart,
continuously capturing hearts and minds with her soulful self-
written tunes. Her music has even crossed over to the USA,
where she is signed by Fader.
Over the five months of the project, more than RM2.5 million in
PR value was garnered, totalling more than 90 media clips
(combination of different media).

18. Chocolate Box
Recognising the potential of Public Relations initiatives for
start-up businesses and Small-Medium Enterprises, we
introduced our very own PR concept package, Chocolate Box
PR in early 2012. Designed as an introduction and starting
point for entrepreneurs, Chocolate Box PR is in fact applicable
to any business which has not utilised PR before.
Chocolate Box PR works on different levels to prepare,
educate, pitch, and enable exposure for the entrepreneur and
their products.
We’ve successfully pushed to feature our Chocolate Box in a
wide range of publications, including dailies, business
publications, magazines and on BFM radio. This led to
Orchan’s Managing Director being a regular contributor to
BFM’s Speed Consulting programme.
Pro-Bono
A pro-bono project that we helmed in 2010, the AIDSAware
campaign themed “Be the Message” leveraged off the public
as a vehicle to communicate the essence of the initiative via
social media. The main rationale behind the initiative was to
spread AIDS awareness, equip society with an education on
preventive measures and encourage the public to join in on the
fight against discrimination of inflicted victims.
Responsible for the communications aspect of the effort, we
were instrumental in the recruitment of celebrities for the
AIDSAware calendar, which was sold to corporations and
members of the public to further raise awareness on the
initiative beyond cyberspace. A total of 42 Malaysian
celebrities came on board in support of the campaign, and
behind-the-scene videos and video messages were also shot
to raise awareness and encourage further participation.

19. Portfolio of Clients
Fashion & Accessories
Amee Philips
Bran et Daguet
Forever 21
Tsar
Financial Services
AEON Credit Service
MEPS / Al Rajhi Bank
FMCGs
BellaVita
DOLE
Mahsuri
SCS Butter
Food & Beverage
42 East
Aka Chochin
Craft Brews
Croisette Café
Duck and Such
Five27
Il Primo
Irrawaddy Fine Foods
KyoChon
Limoncello
Next Food Avenue
OuttoDine Group
Penang Pork Company
Ruyi & Lyn
Schneider Weisse
Spasso Milano
Sushi Heng
Svago
That Little Wine Bar
Urbano e Fresco
Weissbrau
Health, Beauty & Aesthetics
Advanced Apotheke
Bio Collagen Technologies
Bodytone Wellness Studio
Cellmedic International
Environ
EsteeGold International
Health Pathway
Jane Iredale
L’erbolario
Neal’s Yard
Omorose Cosmetics
Penhaligon’s
Spoon Health
Homeware
Alpha Home Appliances
Dyson
Learning and Education
Baba Baa
BASF
Nexus International School
Taylor’s Education Group
Taylor’s University
Lifestyle
PUMA
Red Bull Product of Europe
Staedtler
Storm London
Timberland
Media
Advertising+Marketing
HCK Foundation
Oxygen
The Malaysian Insider
Yappy.tv
Premium Brands
Martell
Peugeot
Piper Heidsieck
PurpleHouz Art Gallery
Servcorp
Property
1 Mont Kiara
ARA Asset Management Ltd
Cheras Sentral
Citta Mall
Hartamas Shopping Centre
Ipoh Parade
Klang Parade
Mayland Properties
Public Events & Integrated
Projects
AIDSAware
Astro Hitz Spinmaster
Axle Motorsports
Bentley Music Piano
Competition
(Steinway International)
Encorp Strand – Mystical Eve
Ford Supermodel of the World
Malaysia 2009
Kam Goes Burlesque
Macy Sleep Awareness
Miss Universe Malaysia 2010
Music, Arts, and Style
International Festival (MASiF)
2011
Project Alpha 2
Taming of the Shrew
Timbre, Rock & Roots
Yamaha Music
Yuna Inspired
Technology Platforms
CodeAr.my
Eisentech
Saleduck
StarDeal.my