FashionandYou.com is the Official Online Retail Partner for Lakme Fashion Week second season running. Fashion and You amongst the bests. Visit : www.fashionandyou.com

1. http://www.fashionandyou.com/

2. Fashion and You is India’s leading private sales website and a leader in
the Indian Online Fashion & Luxury Industry. Fashion and You is an
invitation-only private sales club, which partners with high fashion and
luxury brands across fashion
apparel, accessories, footwear, watches, jewellery, fragrances, home
décor, lifestyle experiences and holds private sales events for these
brands on www.fashionandyou.com

3. New Delhi, 24th February ‘2011: Fashion and you announced today, their return to
Lakme Fashion Week (March 11 – 14) for the second consecutive season as their
“Official Online Retail Partner”. As an official sponsor, Fashion and You will bring
the excitement of the runway to the site's million plus shoppers with the exclusive
dual designer lines, Launch my Line & LFW Pret Line, live editorial coverage and
social media promotions. The two-year partnership began with Winter Festive 2010
and continues through to the Summer Resort 2012 shows.

4. "We are very excited with the results of our last 5 months work with Lakme Fashion
Week. We have worked closely with a large number of Lakme Fashion Week
designers, showcasing their collections in private sale events, the insights from which
are very robust to take on the next stage of developing a direct to consumer
marketing, retail and distribution channel for Indian designer fashion.”
VP & Head of Fashion IMG Sujal Shah addressing the designers & media with
Fashion and You CEO Pearl Uppal

5. Live Coverage & Social Media
Get close and personal with celebrities, models and designers, be a part of this fashion
festival from the comfort of your home by simply logging on to
www.fashionandyou.com/lfw, a website dedicated to the partnership, capturing the
feel and euphoria of the fashion week.
· Live Coverage:
Real time updates on Twitter (@fashionandyou), special features on Facebook
(facebook.com/fashionandyou) & dedicated posts on the Fashion and You Blog
(http://connect.fashionandyou.com) from trend reports to what the beautiful
people are wearing to daily runway reviews.
· Inside the Fashion Week:
Fashion and You offers comprehensive coverage of the Lakme Fashion week.
Interesting Video diaries from the event, interviews, Runway reviews, Red
carpet celebrity snaps and special LFW features.

6. · Picture Perfect Award:
Fashion and You sponsors these awards for the second season running. This
award recognizes the artist behind the camera & is adjudged by an influential
panel of jurists.

7. Enjoy the month long celebrations of fashion with lots
of fun contests, exciting gifts and super shopping for
the fashion forward and be part of the Fashion WEB-
olution.
To join Fashion and You, visit
www.fashionandyou.com and request an Invitation
today. Put your fashion foot forward and drop by at our
counter and collect exclusive invites and gift vouchers
from the Fashion and You team.