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WHAT’S MISSING
from Mary Meeker’s Internet Trends 2018
Every year, Mary Meeker from KPCB releases her “Internet Trends”
report, the essential guide to what’s happening in the di...
Mobile usage is growing among adults...
...and it’s becoming the predominant device used for search
50%of all web traffic in 2017 took
place on mobile (Smart Insi...
Shopping sessions on mobile are growing fast...
...and mobile is on track to be the source of most
eCommerce sales in the future
40%of eCommerce sales predicted to take
p...
Social Media Drives Product Discovery and Purchases...
...and users purposefully go to mobile social media to
get shopping inspiration
31%of shoppers visit social media to
brows...
What does all of this lead to?
How to combine and leverage all of these trends?
1.More Time is Spent
on Mobile
2.More Shop...
The answer?
VISUAL SEARCH
Visual Search combines social product discovery with shopping opportunities
From mobile inspiration…. ...to ...
Want to learn more about Visual Search for your business?
GET IN TOUCH TODAY
partnership@fashwell.com
www.fashwell.com
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What's Missing from the Internet Trends Report 2018

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Every year, Mary Meeker from KPCB releases her “Internet Trends” report, the essential guide to what’s happening in the digital world.
We at FASHWELL look forward to the report’s release each year. This time around, we’re showcasing our favorite slides and adding some additional stats and facts about search, mobile commerce and social media usage that we have gathered over the past years.

Publié dans : Technologie
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What's Missing from the Internet Trends Report 2018

  1. 1. WHAT’S MISSING from Mary Meeker’s Internet Trends 2018
  2. 2. Every year, Mary Meeker from KPCB releases her “Internet Trends” report, the essential guide to what’s happening in the digital world. We at FASHWELL look forward to the report’s release each year. This time around, we’re showcasing our favorite slides and adding some additional stats and facts about search, mobile commerce and social media usage that we have gathered over the past years.
  3. 3. Mobile usage is growing among adults...
  4. 4. ...and it’s becoming the predominant device used for search 50%of all web traffic in 2017 took place on mobile (Smart Insights) 68%of smartphone owners turn to mobile search first when in a moment of need (Think With Google) The age of the desktop is over: Not only is the average American adult spending upwards of three hours on mobile devices each day, smartphones are the primary channel to answer search queries.
  5. 5. Shopping sessions on mobile are growing fast...
  6. 6. ...and mobile is on track to be the source of most eCommerce sales in the future 40%of eCommerce sales predicted to take place on mobile in 2018 (Adweek) 26%consumers start mobile search with an app, 11.3% start with a branded website (Smart Insights) Everything is moving to mobile, including shopping. More and more people are completing transactions on their mobile devices, and use their devices for the purpose of shopping.
  7. 7. Social Media Drives Product Discovery and Purchases...
  8. 8. ...and users purposefully go to mobile social media to get shopping inspiration 31%of shoppers visit social media to browse for products (Marketing Week) 75%of users visit a site after seeing a product on social media (Hootsuite) 80%of social media time is spent on a mobile device (comScore) Can Facebook “discovery” be compared to Instagram discovery? Facebook’s ad placements are quite obvious, whereas channels like Instagram do a better job of integrating sponsored content, making product discovery easier and more enjoyable.
  9. 9. What does all of this lead to? How to combine and leverage all of these trends? 1.More Time is Spent on Mobile 2.More Shopping is Done on Mobile 3.Product Discovery Happens on Social Media
  10. 10. The answer?
  11. 11. VISUAL SEARCH Visual Search combines social product discovery with shopping opportunities From mobile inspiration…. ...to mobile shopping Social Media Product Discovery Mobile Shopping
  12. 12. Want to learn more about Visual Search for your business? GET IN TOUCH TODAY partnership@fashwell.com www.fashwell.com

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