Strategically scaling data and utilising digital technologies like metaverse, digital twins, AI and others is becoming more and more important. How can organisations scale that across the globe, across functions and mature their data and digital strategy at the same pace the technology is maturing?

1. Fatema El-Wakeel
Supervisor: Dr Veronica Martinez
Date: 26th May 2022
Scaling Data and Analytics in Organisations:
Digital and AI

2. Agenda
• Background and Objectives
- Practitioner, Researcher and Volunteer
- Why scaling data and analytics (Digital and AI) – Practice with Academia
• Data Strategy Research (Digital and AI)
- Research Question
- Methodology
• Preliminary Findings
- Framework creation

3. Problem Statement
How can we create a Data and
Analytics Function to support
Jaguar Land Rover Global
Financial Services?
Source: Cambridge Service Alliance, Community of Interest, March 2021

4. Scaling Data and Analytics – Strategic Leadership Level
PRESENTER
NAME
PRESENTATION TITLE
Source: Salehnejad, R. & El-Wakeel, F., 2015. Strategic Big Data Implementation Framework, Manchester: University of Manchester.
16 recommendations by
AI Council to develop a
UK National AI Strategy

5. Data Strategy in Organisations – Industry and Academia
Source: R Grossman K Siegel - 2014 Organizational Models for Big Data and Analytics
Source: BCG-2017 - Organizing-for-a-Digital-Future

6. Research
Objectives
(1) To understand the impact of scaling Data and Analytics to improve decision making and business performance.
(2) To identify a strategy framework to scale analytics (incl. AI) across organisations. The study will cover:
a. Maturity level of Organisations
b. Organisation structure
c. Multidisciplinary, cross-functional skills and collaboration
d. Structuring the use of data

7. Thoughts on Scaling Data Strategy
Overview
1. Data and Analytics covers
all areas under Chief Data
Officer’s remit (AI,
Metaverse, Blockchain,
Digital Twin). It is Data and
Analytics as a function
2. Findings being investigated
3. Gaps being identified
4. Adding to theory while
ensuring practical
application
What is the
framework base?
Assess Organisation
Data Maturity
Foundations
Framework is Digital
Technology and
tools Agnostic; AI,
Metaverse and more
What are the
Framework pillars?
Create Data and
Analytics scaling
strategy Pillars
1.Multidisciplinary,
cross-functional
skills and
collaboration
What are
Organisation Data
and Analytics Goals
Understand and
clarify Data usage
goals for
organisation
Measuring Data and
Digital impact

8. Thank you!
Fatema El-Wakeel
Email: fe278@cam.ac.uk
LinkedIn: https://www.linkedin.com/in/fatemaelwakeel/
Blog: https://analyticsdrivenstrategy.com/
Youtube channel: Fatema El-Wakeel
Twitter: https://twitter.com/FatemaElWakeel

9. Appendix