2. Target :
Colour choice : yellow
The things we have to do are :
Exploration
Film of choice and reasoning
Genre
Subgenre
Hybrid
Stam‟s theory
Mittel‟s theory
Semantics
Syntax
Conventions list of genre in relation to all films
Conventions analysis
Dominant ideology
Audience
Audience theory
4. Choice of Film and reason
We chose the movie, „The Unborn‟
because it has a good amount of sub
genres and hybrids within it. The fact that
its horror added with different elements
that emphasises the horrific and brutality
that is included in the movie.
5.
Genre
The main genre for this film is
horror.
Evidence to show this, is that
throughout the movie there
were graphic imagery, that
were quite horrifying to set your
eyes on. Also there were
scenes that could leave you
feeling disgusted and
scarred, because of such deep
context. For example in the
unborn, there is a scene where
the grandmother is running
away from one old man who is
possessed with an evil spirit
trying to kill her.
6. Subgenre of the
unborn
Psychological horror is subgenre of the unborn film relies on the character fears, guilt, beliefs, sound
effects, relevant music and emotional instability to build tension and further the plot.
You can see here how really scared she is by her facial
expression and her body language .
Supernatural is subgenre in the film of the unborn because it combine element of religion into plot.
Common themes in supernatural horror film(the unborn) are after life, devil ,ghosts and demons.
This is an elderly person however in side this
person‟s body there is and demon that why
this person is being un orderly.
Teen is one of the subgenre of the unborn that revolves completely around a teenager or a group of
teenagers. Mostly have a hero or heroine as the main girl is a heroine .
The laptop is more associated with teenagers as they‟re most
likely to use it for social use and interacting with each other.
therefore she is a teenager.
Her body language tell that she is a teenager .
7. Hybrid
Hybrid
Mystery - the unborn has an element
of mystery because during the movie
there are parts that very mysterious
and keeps you questioning yourself
on what it is that's lurking about or
disturbing the peace, to the
audience and also to the characters
in the film.
Thriller - the unborn also has an
element of thriller, because during
the course of the film, there are such
fast pace parts that keep your eyes
on screen, not wanting to remove
them. The thrill keeps you anticipated
and on the edge of your
seat, making you want to see more
and more.
8. Stam theory
Stam‟s theory says that genre is not so easily defined under the „main genres‟ but can be
classified in other ways such as budget .Ethnicity focus or performer based.
In the film of the unborn there are more then one of the main genres. There is a pure horror
with in the film however there are other subgenres like the Psychological, supernatural
and teenage horror which they come together which create there own conventions and
code in the film therefore the audience would like it because it is not too predictable.
Another way which to classify the unborn as romance as it have love relationship in the
film .Gothic which involves psychological terror in historically ,romance setting ,there is
mysteries ghost ,madness . Thriller there are such fast pace parts that keep your eyes on
screen, not wanting to remove them.
Romance mysteries Thriller
9. Mittel theory
Mittel’s theory argues that industries use
genre to sell products to audiences. This
relates to our genre, as producers will
make familiar codes and conventions
that the target audience can recognise.
This is done in ways such as
theatre, cinema (films), Television series
and books.
10.
11. Semantics of the unborn
Semantics How these are evident in the film (in a relation
to its genre/subgenre/hybrid
Characters Lead/main character, victim(survivor),
villain,demon,family and friends .The creepy
child .
Locations Country roads-associated with creepy looking
animals and trees.
Story traits For the girl to be free to kill the demon that is
hunting her down and her loved one.
Costumes The ghost/little boy was wearing old clothes
which are dirty however the other character
with in the film were dressed normally .
Props Religious symbols and symbols of supernatural.
Weapons
12. Syntax of The Unborn
What is the overall message of “The Unborn” ?
You have to always that you can conquer
over evil if you put the right work in. Never give
into the fear, as the loss of your loved ones can
be the consequence of it.
It is a matter of Good vs. Evil
Good must overcome it all
13. Tone the unborn
The lighting in this picture, is quite gloomy and fairly dark but
not too dark. This creates an eerily feel to it, the mood seems
to be quite mysterious and suspicious, making you feel as if
something bad is about to happen, the anticipation to know
what happens next, the lighting matches the mood. This
reflects back to our genre because when you find that
something bad is about to happen, it's frightening and usually
gruesome, leaving you too feel disgusted and sickened.
14. Convention list of that
genre/subgenre/hybrid
Conventions of Examples from range of real films
genre/sub/hybrid
Victims (cowers in front of a Scream
window or door)
Investigating(strange noise The ring
)
Build up of tensions The others
Isolated setting Saw
Supernatural The unborn
Violence The underworld
(high phased music) Twilight
15. Convention analysis
Conventions of genre Examples from your Comparison to other
/sub/hybrid film films in the same
genre/sub/hybrid
Point of view When she is dreaming and Paranormal Activity – When
she ends up on the top of the man films from his point
her bedroom ceiling of view
looking down upon herself
and her twin brother
“Jumby”
Religion When she gets an exorcism The Exorcist – They also
performed and when they perform an exorcism
fight the demon/evil spirit
by the power of the bible
Supernatural/Beyond the The Twin Brother who The Ring – A girl watches a
Dead wasn‟t born, that comes tapes and the phone rings
back to haunt and kill informing her that she's going
to die in 7 days
16. Dominant ideology
Dominant ideology Example/evidence from film
Disgusting Creature Disgusting creatures an example
of this in the unborn film is when
the girl is in the toilet in their was
this small unknown creatures that
were coming to her and also
when the woman tune in to
unknown and disgusting creature
.
Danger /killer The killer is mostly to be a dangers
person and the fact they never
die e.g. the demon inside the little
boy‟s body.
Monster Monster in a horror film most
people expect to see a monster in
a every horror film its their belief to
be whit in the film .In the unborn
there are quilt a lot monsters for
example the half animal and half
unknown face.
17. Audience
The film “The Unborn” is for a mass
audience, because its mainstream and
would attract a lot of people to watch the
film; it also aims for what the audience
want to see. Its also familiar and
recognisable for a mass audience.
18. Audience
Details of audience Target audience Secondary audience Explanation of why
they would be
attracted watching the
film
Age 15-24 25-34 Because it offers
curiosity which is
accompanied with
real fear
Gender Male Female Horror offers extreme
violence and a bit of
sex
Ethnicity White, Black Asian, Latino, Indian, Because of ethnicity
roles that are played
Social Class Working and middle class Upper Class They want to see how
their class is portrayed
in the film
Social Group Religious People Goths Because of the
religious context in the
film
Sexual Orientation Straight Homosexual They want to see how
their sex is portrayed
Profession/Role Student Teachers Because of how much
it focuses on students
19. Audience theory (Mcquail )
Reasons why people watch the film Explanation
Entertainment People may watch the film the
unborn to entertain them for
example when the character is in
pain might give them a creepy
feeling and put them at the edge
of their seat which people find
exciting and fun.
Information People can watch a film to inform
them what‟s happening it can be
different things ,however, in the film
of the unborn is mostly to inform
them about spiritual/religion world
how the demon come back and
try to live in another persons body
and kills everyone in that member
of family. From the film the main girl
grandmother said “they like our
family blood”.
