Mobile Marketing Strategies for Reaching Event Attendees
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This document discusses the use of mobile marketing for events. It provides examples of how mobile technologies like smartphones, social media, apps and location-based services can be leveraged for events. These include using Facebook, Twitter and other social platforms to engage attendees, running photo contests and promotions, implementing mobile ticketing and check-in, using geo-fencing and push notifications, and creating native and mobile-optimized apps and websites for events. It also discusses emerging areas like mobile payments, QR codes, RFID tickets and mapvertising. The document promotes an event app creation platform and its affordable app solutions for different event needs.
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Mobile Marketing Strategies for Reaching Event Attendees
- 1. Powered by Mobile Marketing for Events
- 3. What % of Americans use their mobile phones in the bathroom 75% Source: 11mark
- 4. 4
- 5. Let’s Talk Social 5
- 6. Nearly 2 Billion people using social networks cannot be ignored 6
- 7. Facebook bigger than the entire Internet was in 2004 1 BILLION!!! 7 http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/
- 8. More than 50% of Canadians on Facebook! 8
- 9. NAC has 1,410 likes … how many of their “friends” see their posts? 100% 50% 25% 10% X Who knows? 9
- 10. EdgeRank No Engagment = No Attention Comment > like Photo > text Engage or pay $ with Sponsored Posts 10
- 11. 11
- 12. 219+ Billion photos 300 Million / day 110 Billion in 2012 12 http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
- 13. Many paid ways to reach potential fans 13
- 14. You can use Twitter, even without an account: http://twitter.com/search 14
- 15. Hootsuite.com 15
- 16. 36% 29% 27% http://www.cbc.ca/news/technology/story/2012/09/17/tech-android-apple-survey.html 16
- 17. More than 25% don’t use computers Source: Microsoft 17
- 18. Digging Deeper – Age and Income Distribution http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/
- 19. Mobile is a Gift A few examples and new ideas 19
- 20. Google Wallet http://youtu.be/2RJaAUeASyU 20
- 21. https://squareup.com/ http://www.payanywhere.com/ https://www.paypal.com/webapps /mpp/credit-card-reader https://getpayd.com/ 21
- 22. QR Code http://youtu.be/fGaVFRzTTP4 22
- 23. Mobile Ticketing (Passbook) 23
- 24. WTF is NFC? 24
- 25. RFID Tickets (Intellitix) RFID Access Control Cashless Payment Social Media 25
- 26. Mobile loyalty systems 26
- 27. Geo-fencing A geo-fence is a virtual perimeter for a real-world geographic area 27
- 28. Mobile Surveys 28
- 29. Add sponsor logo & frame to photos Run a sponsored photo contest Post to Facebook wall & Even big screen Note: ask me a bout the case study 29
- 30. Peachy Success The daily average number of app downloads doubled after the contest was announced. Series 1 App Downloads 3 2.5 2 1.5 1 0.5 0 Week Before Week After 1 Contest 2 Contest Announcement Announcement 30
- 31. WIN!!! Win Win an an iPad App Mini ($1,500 value) ($1,500 value) 31
- 32. Let’s talk apps and mobile websites Online Dashboard RSS/API Native and HTML5 web apps
- 33. Integrated iCal Native App Integrated Camera Location Based Services General Information Where I am 33
- 34. Event Details Native App Share and WIN! Post to Facebook Tweet Email Share to WIN! Site Map Push Notifications Last minute Where I am tickets. Click to buy 34
- 35. Event Details HMTL5 Web No Camera Site Map Push Notifications Last minute tickets. No GPS Click to buy 35
- 36. Mapvertising … the new frontier! Restaurants, hot els, businesses … 36
- 38. Easy and affordable + 2 for 1 FEO Show Special SuperApp Your Event App Enterprise App Search Ottawa Festivals Overview Ottawa Folk Festival Ottawa Dragonboat Festival Rideau Canal Festival Animation Festival Ottawa Folk Festival Listing in SuperApp Standalone Branded App Branded SuperApp $500/year $1,500 – $4,000/year $5000 + $500/list /year
- 39. Promotion finishes March 31 39
- 40. Thank you from Powered by Allan Isfan, CEO allan.isfan@favequest.com
Editor's Notes
- Almost impossible to talk social without mobile .. The two are incredibly intertwined.
- Growth in social networks is not slowing down. Facebook has 800Million users, twitter 300Million+ …Google+ could become a major player …Social is accelerating, not slowing down
- Can’t ignore
- http://infographiclabs.com/infographic/facebook-2012/
- Is there a way for you to leverage this clear love that people have for posting photos to facebook? Can you think of way to leverage this and provide value to sponsors? Some simple ideas coming up.
- http://www.bitrebels.com/social/twitter-2012-the-projected-stats-facts-infographic/attachment/twitter-2012-facts-infographic-1/
- Growth in social networks is not slowing down. Facebook has 800Million users, twitter 300Million+ …Google+ could become a major player …Social is accelerating, not slowing down
- If you can crack the code, mobile and social can become a revenue generator. Let’s look at a few examples. My contention is that capitalizing on this trend enhances how you get discovered and what drive people to your business.Example: YelpYelp is a review network many people use for restaurants, especially when travelling. You bring it up, give it some information and it suggest restaurants for you. You can read the reviews and make a decision.What if it was connected to Foursquare, Gowalla, Facebook … and told me a great friend of mine was at a specific restaurant? All of a sudden, everything else becomes irrelevant. What if I decided to just use check-in in systems to decide where to go eat? Restaurants should be aware of this & behave differently: they would motivate people at the restaurant to check-in. Example: different adds for different people when listening to radio on mobile apps:-right now view as no value-could deliver ads base on where I am at the time-if it could convince me to sign in with Facebook, could target audio ads.
- Reduce the friction associated with paying and things will change quickly.
- I’m not super bullish on QR codes … will take a long time to educate. Critical to have it built in to phones. Maybe RF or NFC will be bigger. Either way, there will be an easy way for the phone to interact with physical objects .. Especially when there is money involved.Here is an interesting video that might spark some ideas.
- Kids love camera apps: LOL cam, Cam wow …If you want youth to interact, integrate a photo function into your apps and provide fun enhancements, which could be provided by sponsors.
- The solution consists of a proprietary content management system for customers to manage their apps and proprietary software for iOS, Blackberry, Android, HTML5 and web widget. This proprietary technology has been in development for 2 years.
- The key difference between a native app and a web app is that a native app is a program that you download and run on your phone whereas a web app runs through a browser.Key benefit of a native app:-better experience: looks and feels better-can access phone features like GPS (so you can see where you are on a map), calendar (add/remove from calendar directly from the app), access the camera-search optimized: if you have an app, yet another way to be found-don’t need internet connectionBenefit of Web App:-simpler & universal
- The key difference between a native app and a web app is that a native app is a program that you download and run on your phone whereas a web app runs through a browser.Key benefit of a native app:-better experience: looks and feels better-can access phone features like GPS (so you can see where you are on a map), calendar (add/remove from calendar directly from the app), access the camera-search optimized: if you have an app, yet another way to be found-don’t need internet connectionBenefit of Web App:-simpler & universal
- The key difference between a native app and a web app is that a native app is a program that you download and run on your phone whereas a web app runs through a browser.Key benefit of a native app:-better experience: looks and feels better-can access phone features like GPS (so you can see where you are on a map), calendar (add/remove from calendar directly from the app), access the camera-search optimized: if you have an app, yet another way to be found-don’t need internet connectionBenefit of Web App:-simpler & universal
- SuperApp: add your own events to an existing app (ex: MyEventApps, MyConferenceApps)$500/yr … 100% self serve-CLV: $2,000-CAC: $300YourApp: standalone branded app$1500-$5000/yr-CLV: $8,000-CAC: $900Enterprise App: Branded SuperApp-aimed at organizations with many independent chapters or a major sponsor-$5,000/yr license + $500-$1,000/chapter-ex -large charities with operations across the country or the world -travel: expedia vacations, united airlines vacations .. -sponsors: RBC, Telus … -CLV: $50,000-CAC: $10,000Target major brands with white label platform (dozens to hundreds each)CarriersAT&T, Verizon, Telus, Rogers, Bell …used by their existing prof. services, which already provide website design services)Sponsors (branded event apps)Westjet, RBC, Telus (ex we can reach) … get a branded platform which they can use to power apps for events they sponsor Tourism: Tour operators: Westjet Vacations, Expedia (app for key destinations)Hotel chains: apps for their Ticketing:Ticket vendors: Ticketmaster …Web hosting companies:GoDaddy, 1&1, wildestdomains.com (33M domains!), Bluehost …They all have build you website tools … why not build your own mobile app (premium revenue for them)Media Companies (event driven)UBM Techweb (huge), Ziff Davis …Charity platformsEventsOnline, Artez, Blackbaud (public company, largest in the world? 5,000 events, no mobile?)Mobile extension of their productsSports management softwareGOLINE (60,000 teams and growing)