The document discusses different types of games including World of Warcraft, Happy Farmland, and Killers of the Three Kingdoms. It describes key aspects of each game such as gameplay, communities formed, and reasons for their popularity and longevity. Research findings show the typical player demographics for each game and how long players tend to engage with the games.

1. HOW GAMES CHANGE THE WORLD GAMES! FAYE Golden Bridges 2010.12

2. Contents Kinds of Games 1 World of Warcraft 2 Happy Farmland 3 Findings 5 Killers of the Three Kingdoms 4

3. Kinds of Games 1

9. World of Warcraft World of Warcraft 2

12. The “world” Unique character History Heroes Lifestyle PVP Dungeons & Raids World of Warcraft A brand new world

13. Races

14. Races Alliance Horde

15. Races Alliance Horde

16. Classes

17. Classes

18. World Map

24. Steps of being a real WoWer Enjoy almost Everything in the game Join a society/battle team/offline friends Learn how to live In the world Meet the Challenges How the game keeps people playing for years: Play with others Being professional Leveling up Create a character

25. Why you play MMO·RPG?

26. Happy Farmland 开心农场 Happy Farmland 3

28. Why you play Happy Farmland?

29. Three Kingdoms Killers of theThree Kingdoms 4

32. Game Accessory ID Card General Card Health Point Card Game Card

33. Game Target Lord 1 Minister 0 - 2 Spy 0 - 2 Outlaw 2 - 5

34. Cards Used Kill Missed Peach Base Cards Magic Cards Arrow Rain Value Add Steel

38. Findings 5

39. Player Groups 18-35 basically Most of them just play the game during work time Company employers Female > Male 15-60 basically Most of the players are 19~25 years old University students & company employers Male > Female 18-35 Especially 25-35 University students & company employers who have time to play also offline Male = Female WoW HF 3Ks

40. Time of keep attracting WoW Longest: more than 5 years Average: 1 ~ 3 years New players begin to leave after 20 hours Most players tend to stay longer HF Longest: 3 years Average: 1 months to 1 year New players begin to leave after first few hours Most players left within 3 months 3Ks Longest: 1 year Average: 2 months to 1 year New players either get addicted, or not interested at all Most players who only play online, left within 6 months

41. 5 Similarities Story Being part Of sth. Intellectual Challenges Continuous updating Rewards Friends Community

46. Thank You!