4. • Japanese public multinational
corporation
• Headquartered in Tokyo, Minato,
Japan
• Primarily known as a manufacturer
of automobiles and motorcycles
• Founded by Soichiro Honda.
• 5th largest automobile manufacturers
in world and 2nd in Japan
• Company was established on
September 24, 1948.
• Takeo Fukui is the CEO of a company.
5. • TMC, a multinational automaker
• World's largest automobile
manufacturer by production in 2010
• Headquartered in Toyota City, Aichi,
Japan
• Founded by Kiichiro Toyoda on August
28, 1937
• Over 30 million sold, the Corolla is one
of the most popular and best selling
cars in the world
• Received its first Japanese Quality
Control Award at the start of the
1980s
6. Always targeted:
upper class groups
upper middle class
middle class
Have been very successful in maintaining its target
market and providing with the products of their needs.
16. • Nearly in comparison
with each other
• Honda has a little high
brand image as compared
to Toyota
• May be due to high prices
of Honda vehicles and
spare parts
19. • Prices of Honda vehicles are high
according to respondents
• Over 90% are satisfied with prices of
Toyota
• Toyota should maintain this price range by
maintaining quality
• Honda should lower their prices by targeting
customers related to lower segments
22. • High prices of spare parts
• 30-40% high priced than Toyota
• Not easily available everywhere
• Lower their costs of spare parts by producing
at larger scale
• Improve distribution channels
28. • Unavailability of these in every place
• Easily available
• High market in Pakistan
• Lower their costs of spare parts by producing
at larger scale
• Improve distribution channels
36. • High prices of spare parts
• High maintenance costs
• Low market as compared to Toyota
• High market
• Low maintenance costs
• Durability of vehicles
• Over come the problem of high costs
of maintenance and spare parts
39. • Low market as compared to competitors
• Durability of cars
• Reconditioning of vehicles
• Target lower segments by introducing
economic and fuel efficient cars
42. Promotions by introducing promotion campaigns like
free oil changes, care centers etc.
Company’s workshops where availability of genuine
spare parts is easy and low priced.
Improve and apply all the promotion strategies as
mentioned to increase market share more and to
gain customer loyalty.