Agile marketing focuses on iterative planning and execution, inward and outward team collaboration, and continuous improvement of customer experiences. It requires a culture of psychological safety, participatory decision making, adopting a startup mindset, and collaborating with customers to innovate. An agile marketing team holds regular meetings for strategy planning, goal setting, daily standups, reviews, and retrospectives to continuously improve marketing strategies through collaborative leadership.

1. Agile Marketing in
a Nutshell
Why Agile Marketing? To Be Agile In Marketing You Need To:
# - Iterative approach to planning and execution.
# - Inward- and outward-facing team collaboration.
# - Culture of psychological safety.
# - Continuous Improvement of customer experiences.
# - Participatory decision making.
# - Understand that good customer experience is the only source of
competitive advantage.
# - Adopt a startup mindset.
# - Collaborate with customers in order to innovate.
# - Create a culture of continuous learning.
Situation
Analysis
Plan
Execute
Review
Marketing Director
External AgencyMarketing Team
Agile Marketing Team Agile Frameworks Adapted To Marketing
Kanban
Created by Femi Olajiga - Agile Marketing Trainer and Coach. www.cxconversion.com
Scrum
Face-to-face interactions
between individuals on the
team
Improving customer experience by
communicating and collaborating
with new and existing customers
Responding to change through
iterative marketing strategies
Collaborative leadership that
enables a culture of continuous
improvement
Agile Marketing Team Meetings
# - Strategy Planning Meeting
# - Goal Setting Meeting
# - Daily Meeting
# - Review Meeting
# - Team Retrospective Meeting
PlanningMeeting
PlanningMeeting
PlanningMeeting
Objectives
Key Results
Task Execution
Iterations
Objectives
Key Results
Task Execution
Iterations