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Live your life. Love your home.,[object Object],Presented by: Fenella Andrade,[object Object],MalleshGoudar,[object Object],Nipun Jain,[object Object],         Sarah Choudhary,[object Object],Masters in European Studies and Management (MESM) 2010-2012,[object Object],Manipal Centre for European Studies,[object Object],Manipal University, Karnataka, India ,[object Object]
IKEA
IKEA History,[object Object],In 1943, IKEA was founded by Ingvar Kamprad,[object Object],Based in Sweden,[object Object],World's largest furniture retailer,[object Object],World’s leading home furnishings retailer,[object Object],IKEA numbers 1,04,000 employees in 267 stores in 45 countries,[object Object]
SWOT AnalysisonIKEA Home Furnishings,[object Object]
STRENGTHS ,[object Object],[object Object]
IKEA ranked 41st among the best global brands around the world in 2006 with a brand value of $8,763
strong internationally known brand attracting key demographic customer groups
strong brands enhance customer loyalty and lead to repeat purchases,[object Object]
Low price
 no compromise in quality
Unique business model
own industrial group, Swedwood, which produces wood-based furniture and wooden components
 its operations cover every step of production, from forestry, saw milling and board manufacture to furniture
efficient productions which enable it to maximize productivity and minimize waste-generation
own design group which can makes sure that their products  matches the trend of the industry,[object Object]
Maintained long-term partnerships with its suppliers
Ensures that the company has access to high-quality materials at reasonable prices
Marketing expertise
Market positioning statement is “Your partner in better living. We do our part, you do yours. Together we save money.”
Market on its strengths  – based on offering a wide range of well designed, functional products at low prices
Catalogue-  175 million copies sold in 55 editions and 27 languages (2007)
Other promotions include their seasonal sales, internet deals and television advertisements,[object Object]
Flat packaging, which reduces shipping costs, minimizes transport damage, increases store inventory capacity, and makes it easier for customers to take the furniture home themselves, rather than needing delivery.
But the original reason for it was competitive pressure from IKEA's competitors to their suppliers, who actually boycotted IKEA, forcing IKEA to do it themselves.
Easy to assemble
One stop shopping
Friendly atmosphere and store layout
One stop shopping ,[object Object]
Customer Service,[object Object],Restaurant in store,[object Object],IKEA exit bistro,[object Object],Swede Shop,[object Object],IKEA Restaurant,[object Object],Child Care,[object Object],Supervised Playroom,[object Object],Baby Care Room,[object Object],Food Warming Facilities,[object Object],Children’s Meals,[object Object],Design Advice,[object Object],Office Planning,[object Object],Kitchen Planning,[object Object],Home Furnishing Advice,[object Object],Store Atmosphere,[object Object],Easily Located Products,[object Object],Browse through showrooms and try out products,[object Object],Delivery Services available or take home products immediately,[object Object]
WEAKNESS,[object Object],	IKEA has to acknowledge its weaknesses in order to improve and manage them. This can play a key role in helping it to set objectives and develop new strategies,[object Object],[object Object]
Problem of product recall due to faulty base. For eg: IKEA had recalled Parodi and Apelsin glass cases
IKEA is a global company, so product standards are difficult to maintain.Some countries where IKEA products are made do not implement the legislation to control working conditions

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IKEA