Caty Kobe, head of training at FeverBee, uses this presentation to guide you through the entire process of creating a practical community development plan for your community.

1. How to Create a
Community
Development Plan
Caty Kobe
Head of Training, FeverBee
@catykobe // #fbsprint

2. Q
@catykobe // #fbsprint

3. @catykobe // #fbsprint

4. Your Plan Is
Your North Star
A
@catykobe // #fbsprint

5. Without a plan
we get stuck
@catykobe // #fbsprint

6. We become too reactive
@catykobe // #fbsprint

7. Our community stops
progressing forward
@catykobe // #fbsprint

8. Inception Establishment Maturity Mitosis
Growth Rate
0-50%
via
community
50-90% via
WOM/ Referral
90%+ via
WOM/
Referral
Variable
Activity
0-50%
via
community
50-90% via
community
90%+ via
community
Dips with
each new
group
Sense of
Community
N/a 0-24* 25-72* 73-96*
© FeverBee Limited, All Rights Reserved

9. 1
@catykobe // #fbsprint

10. @catykobe // #fbsprint

11. Benchmark
Yourself
1
@catykobe // #fbsprint

12. Find out where you are
in the lifecycle.
@catykobe // #fbsprint

13. Inception Establishment Maturity Mitosis
Growth Rate
0-50%
via
community
50-90% via
WOM/ Referral
90%+ via
WOM/
Referral
Variable
Activity
0-50%
via
community
50-90% via
community
90%+ via
community
Dips with
each new
group
Sense of
Community
N/a 0-24* 25-72* 73-96*
© FeverBee Limited, All Rights Reserved

14. Measure growth, activity,
and sense of community
@catykobe // #fbsprint

15. SOC requires survey:
http://bit.ly/
socsurveyfeverbee
@catykobe // #fbsprint

16. Measure against
business objectives
@catykobe // #fbsprint

17. (ahem, that means ROI)
@catykobe // #fbsprint

18. 2
@catykobe // #fbsprint

19. @catykobe // #fbsprint

20. Use the “Goldilocks
Principle”
2
@catykobe // #fbsprint

21. Push yourself, but set
achievable goals
@catykobe // #fbsprint

22. 3
@catykobe // #fbsprint

23. @catykobe // #fbsprint

24. Inventory Your
Resources
3
@catykobe // #fbsprint

25. Marketing help?
@catykobe // #fbsprint

26. Design/ dev resources?
@catykobe // #fbsprint

27. Budget?
@catykobe // #fbsprint

28. 4
@catykobe // #fbsprint

29. @catykobe // #fbsprint

30. Create and
Communicate
4
@catykobe // #fbsprint

31. Write it out!
@catykobe // #fbsprint

32. Validate with your vendor
@catykobe // #fbsprint

33. Sell your executive
sponsor
@catykobe // #fbsprint

34. Set realistic
expectations*
@catykobe // #fbsprint

35. Share with your
company!
@catykobe // #fbsprint

36. 5
@catykobe // #fbsprint

37. @catykobe // #fbsprint

38. Execute, measure,
analyze, iterate
5
@catykobe // #fbsprint

39. buzzword overload,
sorry! :)
@catykobe // #fbsprint

40. Start executing against
your plan
@catykobe // #fbsprint

41. Provide weekly updates
to yourself/ boss
@catykobe // #fbsprint

42. Provide monthly updates
to your boss/ company
@catykobe // #fbsprint

43. Leverage A/B testing to
save time & money
@catykobe // #fbsprint

44. Don’t be afraid to roll
back changes
@catykobe // #fbsprint

45. @catykobe // #fbsprint

47. There’s No Time
Like the Present
@catykobe // #fbsprint

48. Get started with your
plan now
@catykobe // #fbsprint

49. Account for change
@catykobe // #fbsprint

50. 1. Benchmark yourself
2. Decide what you want to achieve
3. Inventory your resources
4. Create & communicate
5. Go execute!
1. Measure & iterate as necessary
@catykobe // #fbsprint
How to Create a Community
Development Plan

51. Thank you.
@catykobe // #fbsprint