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Introducing Nextdoor 
FeverBee SPRINT
Nextdoor is the private social network 
for the neighborhood
There are social networks for many important parts of our lives
Yet there is no social network for the part of our lives 
closest to home 
?
Social networks in a neighborhood 
lower crime, improve public health 
and raise test scores. 
Robert Putnam, Harvard Prof...
29% of Americans know only a few of 
their neighbors and 28% know none 
of their neighbors by name. 
Pew Research Center, ...
Nextdoor helps bring back a sense of 
community to the neighborhood
Built from the ground-up for the neighborhood 
Private 
Real names and address 
verification; no public access 
Local 
Dis...
An entire year devoted to product-market fit 
2 YEARS AGO 
176 
Neighborhoods 
25,000 
20,000 
15,000 
10,000 
5,000 
0 
L...
Today, over 30% of U.S. neighborhoods use Nextdoor 
TODAY 
44,710 
Neighborhoods 
25,000 
20,000 
15,000 
10,000 
5,000 
0...
Penetration in major cities is strong and growing 
San Francisco 95% 
Denver 92% 
San Diego 81% 
Chicago 66% 
Seattle 90% ...
Member engagement is very strong 
41% growth in neighborhoods over last 3 months 
46% of members have contributed content ...
Everyday use cases 
Recommendations 
26% 
Classifieds 
14% 
Community Issues 
22% 
Events 
11% 
Other 
7% 
Crime and Safet...
Nextdoor is the lifeline to the neighborhood 
USEFUL ESSENTIAL 
Meet your 
neighbors 
Borrow a 
ladder 
Organize a 
block ...
How to build successful sub-groups
Key ingredients to building community 
• Find a champion 
• Define the community 
• Reach critical mass 
• Foster growth a...
We have a multi-step process for finding good Founding Members 
Apply 
Define 
neighborhood 
Verify 
address 
Launched nei...
Founding Members apply
Founding Members define neighborhood boundary and name
Members verify their address
A neighborhood needs 10 verified members in 21 days to launch
Founding Members must be successful at every step to launch 
Apply 
Define 
neighborhood 
Verify 
address 
Launched neighb...
Thousands of postcards sent by 
members every day
Engagement is driven through mobile apps and daily emails
Supporting our neighborhood Leads 
• Special attention from our support team 
• Member resources 
• Leads Forum 
• Leads m...
Sub-groups should be built from the ground up
Thank you 
Sarah Leary, sarah@nextdoor.com
Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your Community
Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your Community
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Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your Community

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NextDoor co-founder Sarah Leary guides you through the process of building thriving sub-groups in your community. This is essential for almost every community out there.

Publié dans : Marketing
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Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your Community

  1. 1. Introducing Nextdoor FeverBee SPRINT
  2. 2. Nextdoor is the private social network for the neighborhood
  3. 3. There are social networks for many important parts of our lives
  4. 4. Yet there is no social network for the part of our lives closest to home ?
  5. 5. Social networks in a neighborhood lower crime, improve public health and raise test scores. Robert Putnam, Harvard Professor and Author, Bowling Alone “ “
  6. 6. 29% of Americans know only a few of their neighbors and 28% know none of their neighbors by name. Pew Research Center, June 2010
  7. 7. Nextdoor helps bring back a sense of community to the neighborhood
  8. 8. Built from the ground-up for the neighborhood Private Real names and address verification; no public access Local Discrete neighborhood boundaries; map-based UI Useful Recommendations, classifieds, events, crime/safety, and more
  9. 9. An entire year devoted to product-market fit 2 YEARS AGO 176 Neighborhoods 25,000 20,000 15,000 10,000 5,000 0 LAUNCH 1 YR 2 YR
  10. 10. Today, over 30% of U.S. neighborhoods use Nextdoor TODAY 44,710 Neighborhoods 25,000 20,000 15,000 10,000 5,000 0 LAUNCH 1 YR 2 YR 3YR
  11. 11. Penetration in major cities is strong and growing San Francisco 95% Denver 92% San Diego 81% Chicago 66% Seattle 90% Dallas 65% San Jose 81% Atlanta 79% Portland 82% St Louis 64% Austin 82% Cincinnati 78%
  12. 12. Member engagement is very strong 41% growth in neighborhoods over last 3 months 46% of members have contributed content 2M member messages sent per day 20k member invitations sent per day 60 new neighborhoods launch every day
  13. 13. Everyday use cases Recommendations 26% Classifieds 14% Community Issues 22% Events 11% Other 7% Crime and Safety 20%
  14. 14. Nextdoor is the lifeline to the neighborhood USEFUL ESSENTIAL Meet your neighbors Borrow a ladder Organize a block party Discover a handyman Receive an urgent alert Find your lost pet Neighborhood watch
  15. 15. How to build successful sub-groups
  16. 16. Key ingredients to building community • Find a champion • Define the community • Reach critical mass • Foster growth and engagement • Support member-driven moderation
  17. 17. We have a multi-step process for finding good Founding Members Apply Define neighborhood Verify address Launched neighborhood Recruit neighbors
  18. 18. Founding Members apply
  19. 19. Founding Members define neighborhood boundary and name
  20. 20. Members verify their address
  21. 21. A neighborhood needs 10 verified members in 21 days to launch
  22. 22. Founding Members must be successful at every step to launch Apply Define neighborhood Verify address Launched neighborhood Recruit neighbors
  23. 23. Thousands of postcards sent by members every day
  24. 24. Engagement is driven through mobile apps and daily emails
  25. 25. Supporting our neighborhood Leads • Special attention from our support team • Member resources • Leads Forum • Leads meet-ups • Member-driven moderation • Mute • Flag • Nearby Neighborhoods • Email settings
  26. 26. Sub-groups should be built from the ground up
  27. 27. Thank you Sarah Leary, sarah@nextdoor.com

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