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Halftime Results: Which Brands are Winning Football Tailgaters?

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It's "halftime" of the college football season! Every Saturday over the first eight weeks of the college football season, Field Agent went on-location with a handful of tailgating parties. Our purpose was, and will be throughout the season, to determine the brands and products fans purchase for tailgating parties. Here’s a glance at the halftime scoreboard, and be sure to watch the video highlights.

http://blog.fieldagent.net/halftime-results-which-brands-are-winning-football-tailgaters

The halftime results below were obtained from an in-the-moment survey of 54 different tailgating parties at 54 different game day venues across the country (see map). Percentages in the graphic represent the proportion of tailgating parties serving the specified brands/products.

Publié dans : Marketing, Alimentation
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Halftime Results: Which Brands are Winning Football Tailgaters?

  1. 1. winning brands During Football Tailgating HALF TIME TOP BEER brands Bud Light 40% BUDWEISER 19% – Of those (87%) serving beer at their tailgating party – 52 popular beer brands presented TOP liquor brands bacardi rum & jack daniels whiskey malibu absolut vodka 25% 18% 14% – Of those (53%) serving liquor at their tailgating party – 27 popular liquor brands presented Coca-Cola 63% Dr. Pepper 26% sprite 24% TOP Soft drink brands – Of those (85%) serving soft drinks at their tailgating party – 28 popular soft drink brands presented tostitos 53% doritos 45% lay’s 37% TOP salty snack brands – Of those (94%) serving chips/salty snacks at their tailgating party – 15 popular chip/salty snack brands presented Chicken 44% hamburger 34% HOT DOGS 26% TOP MEAT / MAIN DISHES – Of those (93%) serving meat/meat-based foods at their tailgating party – 16 meats/meat-based foods presented KETCHUP 63% MUSTARD 58% 40% TOP CONDIMENTS – Of those (89%) serving condiments/sauces at their tailgating party – 7 condiments/sauces presented barbecue sauce WALMART 42% KROGER 27% 21% TOP RETAILERS – Of those (98%) who purchased tailgating supplies from a store – 27 stores presented SAM’S CLUB The Halftime results above were obtained by surveying attendees of 54 different tailgating parties at 54 different game day venues across the country. Percentages demonstrate the proportion of tailgating parties serving the specified brand/product. Check the Field Agent blog throughout the college football season as we update results and, ultimately, determine which brands and products are winning tailgaters. SUBSCRIBE TO OUR BLOG @FieldAgentInc | marketing@fieldagent.net COORS LIGHT 38%

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