Fife College, French Toast Mafia, Apps for Good Presentation

1. Protection Against Predators
By
Lee Anderson, Michael Jardine, Ethan Thomson,
Daniel McDonald and Colvin Morrison

2. Who?
The Children
What?
Protection
Where?
At home
Why?
To protect the kids

3. Problem?
Yes, the problem is there is a growing number of
young children gaining access to the internet
and are being put at risk against Cyber bullies or
predators.

4. How can we protect the
youth on the internet?

5. We can protect the youth on the internet by
having a fail safe system in place that can alert
parents their children are in danger and allow
them to take further action!

6. We are students from Fife College and Our idea is based around
the fact that more and more children have access to the internet
via all the new devices whether it is smart phones or tablets or
even the good old fashioned PC. With all this new flood of internet
accessible devices parents can be placed into a position of worry
about whom their kids are talking too exactly. There are growing
numbers of children who are at risk of internet predators and or
cyber bullying; both are topics that are hard to bring up with their
parents. Our app is going to ensure that parents can at least get
some form of peace of mind. When a child is targeted whether it
be a predator or cyber bully our app will recognise key words and
phrases mentioned and automatically take a snap shot of the
screen then send it to the parents phone.

7. Our potential users all agreed on the benefits of this
app, they gave slightly different feedback on the app
with some saying it should be an additional feature
provided by your network and some saying it should
be optional download from an apps store.

8. Mobile Spy is the most
similar app we could
find. This app is
expensive and based on
a subscription fee
putting allot of potential
buyers off. This app is
also marketed around
being a spy app which
is an invasion of privacy
and potentially illegal.

9. The core feature of this app is going to be the ability to recognise key
words and phrases with the key logger and determine if they pose a
threat to the user.

12. MENU

17. The technical feasibility will be reliant on a key logging
technology that is available. The data this app will generate
will be from the users logs of potentially harmful
conversations.

18. The business model is based off building an app which its number one
priority is the protection of young venerable internet users. We got 13
customer pledges from people who were interested in seeing this app
being made.

19. We done an online survey highlighting the
the needs and expectations of the
potential users. The best market strategy
for the selling of this app would be to have
a high add campaign to raise awareness
of this app.

20. [Marketing Strategy]

21. We asked what people
would be willing to pay
for this app and most
people agree on the
£0.69 to £1.99 price
range making the app
affordable for all parents

22. 83.33% of people
we asked agree
that this app is
about the
protection of
venerable
children

23. App Design Mock-up