The document outlines 10 types of digital marketing: 1. Search engine optimization (SEO) which involves building website traffic through organic and paid means like keywords, links, and languages. 2. Social media marketing which utilizes platforms like Facebook, Twitter, and Instagram to target users' emotions through ads, posts, videos and images. 3. Content marketing which creates written content for blogs, captions, descriptions and tweets to insert keywords and build links for SEO. 4. Affiliate marketing where marketers work with associates to advertise their products/services and earn commissions from leads and sales. 5. Pay-per-click advertising where marketers pay for each click on ads they place to

1. 10 TYPES OF DIGITAL
MARKETINGBY R A JA S I N H A , C E O
R E D K I T E D I G I TA L M A R K E T I N G & W E B
D E S I G N S E R V I C E S

2. For most of us, when we hear digital marketing we think of
SEO (Search Engine Optimization), content, and social
media.
While they are essential parts of digital marketing, there
are actually more ways to market your products and
services digitally and sometimes the techniques are too
obscure and unconventional for novice digital marketers
to try or even know in the first place.
In this presentation, we talk about the different types of
digital marketing to learn which will work the best for your
business and for you to expand your knowledge about
marketing approaches altogether.

3. #1 Search Engine Optimization
Perhaps the most well-known field in digital marketing
types, Search Engine Optimization or SEO is the process
building website traffic through organic and paid means.
This can be through the use of keywords in content, link-
building, languages, images, and more. This is of course
tied to the algorithms of major search engine sites like
Google and can be a very complex undertaking for the
unexperienced.
Currently, Google receives 3.5 billion Internet searches
every day and if it’s down, Internet traffic drops down to
40%. These statistics show how powerful Google is and
how important for you to use and enhance your SEO to
noticed by billions of searchers.

4. #2 Social Media Marketing
Facebook, Twitter, Instagram, and other social networking
giants have become hubs for digital marketers as people
are constantly using them. And these are proved by
staggering statistics. According to Pew Research Center
2016, 79% of American Internet users flock to Facebook,
Instagram has 32% while Twitter has 24%.
Modes of marketing strategies vary here but they are
usually designed to target the emotions of the users.
There ads and consistent posts of videos, images, and
written content that sometimes turn viral.

5. #3 Content Marketing
The next time you read a blog from a reputable business,
know that you are looking at one of the most common
forms of content marketing.
Usually, content marketing are pieces of written content
and no, they are not just grounded on blogs. Content
marketing can also be found in the captions you use in
social media, the descriptions you put in your Youtube
videos, and the Tweets that you sent out.
This is also tied to SEO as it is content where keywords
inserted and where link-building is utilized.

6. #4 Affiliate Marketing
From its name, affiliate marketing is one of the notable
types of internet marketing where you work with an
associate through advertising their products or services
your niche. If your affiliate earns leads and eventual sales
through your campaign then you get commission and
your own traffic. Did you know that affiliate marketers in
America spend almost $5B for advertisements?

7. #5 Pay-Per-Click Advertising
Different types of digital marketing moguls use Pay-Per-
Click (PPC) advertising to help build traffic by simply
clicking on the ads that they put out. One click equals
payment to the publisher. This is a legitimate form of
digital marketers and was used by 7 million advertisers in
2017.

8. #6 Search Engine Marketing
The distinction between SEO and SEM or Search Engine
Marketing is that SEO is usually all organic while SEM is
you paying for your traffic. Google AdWords is the
prominent platform for SEM and their services offer ads of
your business, products and service listings, video content,
and more.

9. #7 Email Marketing
Email marketing still remains a robust form of digitally
advertising your business. As long as you provide
substantial, useful, and poignant emails to your
subscribers then expect to get leads and traffic for your
site. According to the website Imagination, email is the
third best source of information for B2B (business-to-
business) while Statistia expects that there will be 2.9
billion email users by 2019.

10. #8 AND #9: Radio and TV Marketing
You might deduce them as old school channels for digital
marketing (yes, there are digital radio and TVs) but radio
and TV marketing is still largely considered as one of the
optimum choice for advertising your brand.
The Super Bowl and TV shows like The Big Bang Theory
are tuned in by millions of people and most of them can
see your ad. American Marketing Association published a
data that shows $387 million dollars were spent for the
advertisements in the 2017 Super Bowl and a 30-second
advertisement costs a whopping $5 million dollars.

11. #10 Mobile Marketing
Everyone has their phones so it is wise to capitalize on
mobile marketing. After all, it is showing potentials as
of the future hallmarks of digital marketing types.
According to BrightEdge, 57% of online traffic in America
comes from mobile devices. Kapost also found at that
of people check their mobile devices even without
notifications.
With phones, you can fit all of the digital marketing
strategies in a device that is compact and can be easily
carried anywhere. Reaching your audience has never
more quick and convenient!

12. If you would notice, all of these types of online marketing
are actually working together and can be employed all at
once for a stronger standing of your business. Still, we
need to ask! Which is the best avenue of digital marketing
for you? And what are the new discoveries you’ve made
about the other digital marketing types. Let us know here
at Redkite!
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