2. BELhospice
•BELhospice is the first specialized charity organization in Serbia that provides
palliative care to cancer patients during terminal phase of their illness. All BH services
are free of charge for the patients and their families, since the work of the
organization is financed solely through donations, sponsorships, volunteering work,
and participations in sports/charity events organized by BH. Besides providing
palliative care to terminally ill patients, BELhospice assists in the process of education
of relevant professionals and general public, and promotes the palliative care concept
in the wider community. BH is engaged in lobbying for relevant policy and legislation
changes on the national level, aimed at incorporating palliative care within the
existing health care system.
•Long-term goal of BH is to improve the existing status and establish the first in-
patient hospice for providing palliative care in Serbia. The building permit was
promised from the local authorities, whereas BH will be engaged in fundraising. The
Ministry of Health provided its support in principle, and it will have a supervisory role
in the project.
Background information
3. Charity Ball
• This year Charity Ball was held under the theme “Around the world in one
night” in Crowne Plaza Hotel on the 22nd November 2014.
• This Charity Ball is the major event where results achieved by the
BELhospice centre throughout the year, as well as future plans and goals,
are presented to the guests, donors and media. The focus is on
continuous needs of terminally ill patients for quality care and the
fundraising project for the construction of the first palliative care medical
facility in Belgrade. The event has the participation of 200
representatives of diplomatic corps, business sector, state institutions
and prominent public figures.
• The media support is crucial to ensure the success of this Charity Ball as
well as encourage major sponsorships and donations.
Background information
6. BELhospice centre celebrated its
most successful Charity Ball for
palliative care on the 22nd
November.
The event was supported by
ambassadors of Norway, Denmark,
Australia, India and the Netherlands,
Head of the Council of Europe Office in
Belgrade, Honorary Consul of Ireland as
well as representatives of corporate
sector and others willing to contribute to
collecting funds for terminally ill cancer
patients and their families. The 10th
anniversary BELhospice Ball, hosted by
Marija Kilibarda and Slavko Beleslin,
raised 40,000 € which will enable
BELhospice to continue providing free
services. The writer Isidora Bjelica gave a
speech about how essential the human
approach and support of BELhospice are
for patients. The ball was also supported
by Eithad Airways, Air Serbia, Crowne
Plaza, Generali, Raiffeisen Bank,
Muehlbauer, Astra Zeneca, Telecom,
GSK, TeleGroup, Novartis, Ball packaging
and Opportunity Bank.
In case you missed this year’s flight,
make sure you join us in 2015!!
7.
8. Media campaign- Clipping summary
Date Media Name
03/11/14 Press HELLO!
10/11/14 Press HELLO!
20/11/14 Press BLIC Zabava
20/11/14 Press LEPOTA I ZDRAVLJE
21/11/14 Press LISA
21/11/14 Press PREGLED Beograd
10/10/14 Radio Radio Beograd- Novosti dana
25/10/14 TV RTS 2 TV- Svet zdravlja
18/11/14 TV Kopernikus TV - Srbija on line
20/11/14 TV STUDIO B TV- Dobro jutro
17/11/14 Web www.medias.rs
18/11/14 Web www.b92.net
18/11/14 Web www.rtv.rs
19/11/14 Web www.ekapija.com
Date Media Name
23/11/14 Press Blic
24/11/14 Press 24 SATA Beograd
24/11/14 Press DNEVNIK Društvo
28/11/14 Press Politika
28/11/14 Press Pregled
01/12/14 Press HELLO!
01/12/14 Press Gloria
07/12/14 Press Politika
23/11/14 TV RTS 1 TV- Jutarnji program
25/11/14 TV PRVA
27/11/14 TV PINK TV-Dobro Jutro
23/11/14 Web www.ekapija.com
23/11/14 Web www.blic.rs
23/11/14 Web www.fonet.rs
23/11/14 Web www.tanjug.rs
23/11/14 Web www.rts.rs
23/11/14 Web www.akter.co.rs
Before the event After the event
9. Media coverage
Press- before the event
LEPOTA I ZDRAVLJE (20/11/2014)
PREGLED Beograd (21/11/2014)
LISA (21/11/2014)
BLIC Zabava
(20/11/2014)
HELLO! (10/11/2014)
HELLO! (03/11/2014)
12. Media coverage
TV/Radio- before the event
STUDIO B TV- Beograd, dobro jutro (20/11/2014)
Kopernikus TV - Srbija on line (18/11/2014)
Radio Beograd- Novosti dana (10/10/2014)
RTS 2 TV- Svet zdravlja (25/10/2014)
13. Media coverage
TV- after the event
PINK TV- Dobro Jutro (27/11/14)
RTS 1 TV- Jutarnji program
(23/11/14)
PRVA- (25/11/14)
21. • BELhospice Ball was awarded as charity event
of the year 2014 by HELLO! Magazine
22. Conclusions
• Information on the start of call was published in major dailies and magazines
(Pregled, Hello!, Lisa, Blic…), web portals (medias.rs, b92.rs, rtv.rs…) and major TV
stations (RTS 2, Kopernikus, STUDIO B).
• The best ever BELhospice Charity Ball achieved its goal of fundraising 40.000 Euro
and this contributed to getting an extensive coverage in both printed and electronic
media, especially the day after the event ().
• This event means also a good opportunity for the sponsors to reach a high profile
target, who attended the ball.
• It is considered that this year´s media campaign contributed to the overall great
results of the ball.
• Media has created an image of the Ball as an event supported by companies
engaged with social responsibility programs and attended by prominent public
figures and representatives of the diplomatic corps.
• The event was not only posted in social media by BELhospice but also by some of the
guests attending, which reinforces the awareness of the Ball and the palliative care in
Serbia.
