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Design
#Innovation Consultant @Talent Garden
# Start-ups and Growth Hacking
# Founder @Skillando Digital Volunteering
Filippo Sco...
🦶 My journey
Engineering Design Startup
Amyko
Startup
Whataform
Digital
Volunteer
Skillando
Faculty
Talent
Garden
Corporat...
🕒 Agenda
Welcome
Chapter 1
Design
Umano centrico
Closing
Q&A*Chapter 2
Innovazione
Chapter 3
Design Thinking
Design
💎 Chapter 1
Checos’è
ildesign?
🧭 Sondaggio
Designisthe
renderofintention
🧭 Sondaggio
Designècome
funzionanolecose
🧭 Sondaggio
Design is not just
what it looks like
and feels like,
design is how it
works!
🧭 Sondaggio
Umano
Centrico
🧨 Approccio
Making
People
Want
Things
F R O M
Making
Things
People
Want
T O
🧨 Approccio
Design thinking is a
user-centered
approach
to problem solving
🧨 Approccio
Business
Centered
F R O M
User
Centered
T O
🧨 Approccio
Mass
Manufacturing
F R O M
Mass
Personalization
T O
🧨 Approccio
🧨 Mass Personalisation
🧨 Mass Personalisation
Y O U C A N W R I T E H E R E
You start from what
people, users,
customers, consumers,
(…) need or want to do
🧍 Human cent...
Y O U C A N W R I T E H E R E
Job To Be
Done
🧍 Human centred
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
🧍 Job to be done vs. UX
Y O U C A N W R I T E H E R E
Noi designer dovremmo
progettare in base a come
le persone si comportano,
non in base a come...
Y O U C A N W R I T E H E R E
Customers don’t want
a quarter-inch drill,
they want a
quarter-inch hole
🧍 Human centred
Y O U C A N W R I T E H E R E
🧍 Human centred
1. I need a quarter inch hole
2. I have to mount the shelf to the wall
3. I ...
Y O U C A N W R I T E H E R E
Customers are not
looking for products…
🧍 Human centred
Y O U C A N W R I T E H E R E
…They are looking for
solutions to struggles that
they meet in their life
🧍 Human centred
Y O U C A N W R I T E H E R E
…They buy a better
version of themselves
🧍 Human centred
Innovazionee
DesignThinking
🔒 Chapter 2
Y O U C A N W R I T E H E R E
*
🔒 Chapter 2
p e o p l e
( d e s i r a b i l i t y )
b u s i n e s s
( s u s t a i n a b i ...
Y O U C A N W R I T E H E R E
p e o p l e
( d e s i r a b i l i t y )
b u s i n e s s
( s u s t a i n a b i l i t y )
t e ...
Y O U C A N W R I T E H E R E
🔒 Chapter 2
Empathise
Define
Ideate
Experiment
Learn
Measure
Build
Product
Backlog
Sprint
Pl...
Product
MarketFit
🔒 Chapter 2
DesignThinking
🧬 Chapter 3
Y O U C A N W R I T E H E R E
P E O P L E
C E N T E R E D
E T E R O G E N E O U S
T E A M
H A N D S O N I T E R A T I V E
...
Y O U C A N W R I T E H E R E
MARKETING SALES OPERATIONS DESIGNER CUSTOMER
CARE
🧬 Team eterogenei
🧬 Approccio Abduttivo
Design thinking is less
about thinking and
more about doing
🧬 Hands on
🧬 Esplorativo
PROTOTYPE
Show the prototype to
real users outside the
organisation
VALIDATE
Build something quick
and dirty to show to
us...
EMPATHISE DEFINE IDEATE PROTOTYPE TEST
EMPATHISE TO HELP
DEFINE THE PROBLEM
LEARN ABOUT USER
TRHOUG TESTING
TESTS CREATE N...
🧬 Il processo
Empathise
Define
Ideate
Prototype
Test
Understand the
experience, situation
and emotion of the
person who yo...
•Buyer personas
•Empathy map
•User interview
•Desk research
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
Empathise
Define
Ideate
Prototype
Test
Process and synthesise
the findings in order to
form a user point of view
that you ...
Empathise
Define
Ideate
Prototype
Test
Focus on idea generation.
You translate problems
into solutions. Explore a
wide var...
• Brainstorming
• How might we
• Mind mapping
• Brain writing
• Storyboarding
• Brain dump
🧬 Il processo EMPATHISE DEFINE ...
Empathise
Define
Ideate
Prototype
Test
Build to learn.
A simple, cheap and fast
way to shape ideas so
you can experience a...
Empathise
Define
Ideate
Prototype
Test
Ask for feedback on your
prototypes.
Learn about your user,
reframe your view and
r...
Iterative
process
🧬 Repeat
Y O U C A N W R I T E H E R E
🎁 Letture (gratis)
Accedi ai materiali
Y O U C A N W R I T E H E R E
🧱 Masterclass (pay what you want)
Acquista
👋 That’s all folks: hello@filipposcorza.com
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Design Thinking V2.0

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Il Design Thinking rappresenta un approccio innovativo alla risoluzione di problemi e all’ideazione di nuove soluzioni, centrate sui bisogni delle persone (human centered design) e sullo sviluppo di intuizioni per soddisfare tali bisogni ed esigenze.

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Design Thinking V2.0

  1. 1. Design
  2. 2. #Innovation Consultant @Talent Garden # Start-ups and Growth Hacking # Founder @Skillando Digital Volunteering Filippo Scorza
  3. 3. 🦶 My journey Engineering Design Startup Amyko Startup Whataform Digital Volunteer Skillando Faculty Talent Garden Corporate Innovation Several projects - Blogging @filipposcorza.com
  4. 4. 🕒 Agenda Welcome Chapter 1 Design Umano centrico Closing Q&A*Chapter 2 Innovazione Chapter 3 Design Thinking
  5. 5. Design 💎 Chapter 1
  6. 6. Checos’è ildesign? 🧭 Sondaggio
  7. 7. Designisthe renderofintention 🧭 Sondaggio
  8. 8. Designècome funzionanolecose 🧭 Sondaggio
  9. 9. Design is not just what it looks like and feels like, design is how it works! 🧭 Sondaggio
  10. 10. Umano Centrico 🧨 Approccio
  11. 11. Making People Want Things F R O M Making Things People Want T O 🧨 Approccio
  12. 12. Design thinking is a user-centered approach to problem solving 🧨 Approccio
  13. 13. Business Centered F R O M User Centered T O 🧨 Approccio
  14. 14. Mass Manufacturing F R O M Mass Personalization T O 🧨 Approccio
  15. 15. 🧨 Mass Personalisation
  16. 16. 🧨 Mass Personalisation
  17. 17. Y O U C A N W R I T E H E R E You start from what people, users, customers, consumers, (…) need or want to do 🧍 Human centred
  18. 18. Y O U C A N W R I T E H E R E Job To Be Done 🧍 Human centred
  19. 19. 🧍 Job to be done vs. UX
  20. 20. 🧍 Job to be done vs. UX
  21. 21. 🧍 Job to be done vs. UX
  22. 22. 🧍 Job to be done vs. UX
  23. 23. 🧍 Job to be done vs. UX
  24. 24. 🧍 Job to be done vs. UX
  25. 25. 🧍 Job to be done vs. UX
  26. 26. 🧍 Job to be done vs. UX
  27. 27. Y O U C A N W R I T E H E R E Noi designer dovremmo progettare in base a come le persone si comportano, non in base a come vorremmo che si comportassero! 🧍 Human centred
  28. 28. Y O U C A N W R I T E H E R E Customers don’t want a quarter-inch drill, they want a quarter-inch hole 🧍 Human centred
  29. 29. Y O U C A N W R I T E H E R E 🧍 Human centred 1. I need a quarter inch hole 2. I have to mount the shelf to the wall 3. I have to put books on it 4. The books are a mess at home 5. I want to tidy up 6. Tidiness makes me feel better
  30. 30. Y O U C A N W R I T E H E R E Customers are not looking for products… 🧍 Human centred
  31. 31. Y O U C A N W R I T E H E R E …They are looking for solutions to struggles that they meet in their life 🧍 Human centred
  32. 32. Y O U C A N W R I T E H E R E …They buy a better version of themselves 🧍 Human centred
  33. 33. Innovazionee DesignThinking 🔒 Chapter 2
  34. 34. Y O U C A N W R I T E H E R E * 🔒 Chapter 2 p e o p l e ( d e s i r a b i l i t y ) b u s i n e s s ( s u s t a i n a b i l i t y ) t e c h n o l o g y ( f e a s i b i l i t y )
  35. 35. Y O U C A N W R I T E H E R E p e o p l e ( d e s i r a b i l i t y ) b u s i n e s s ( s u s t a i n a b i l i t y ) t e c h n o l o g y ( f e a s i b i l i t y ) * 🔒 Chapter 2 Design Thinking
  36. 36. Y O U C A N W R I T E H E R E 🔒 Chapter 2 Empathise Define Ideate Experiment Learn Measure Build Product Backlog Sprint Planning Start Increment Review Design Thinking Lean Startup Agile Customer Problem Customer Solution
  37. 37. Product MarketFit 🔒 Chapter 2
  38. 38. DesignThinking 🧬 Chapter 3
  39. 39. Y O U C A N W R I T E H E R E P E O P L E C E N T E R E D E T E R O G E N E O U S T E A M H A N D S O N I T E R A T I V E 01 02 03 04 🧬 Elementi chiave
  40. 40. Y O U C A N W R I T E H E R E MARKETING SALES OPERATIONS DESIGNER CUSTOMER CARE 🧬 Team eterogenei
  41. 41. 🧬 Approccio Abduttivo
  42. 42. Design thinking is less about thinking and more about doing 🧬 Hands on
  43. 43. 🧬 Esplorativo
  44. 44. PROTOTYPE Show the prototype to real users outside the organisation VALIDATE Build something quick and dirty to show to users by focusing on usability Choose the best idea and storyboard it IDEATION User interviews, insights, research, mind mapping and challenge design DEFINE Who are your users, their needs, pains and expectations, the context UNDERSTAND 🧬 Il processo
  45. 45. EMPATHISE DEFINE IDEATE PROTOTYPE TEST EMPATHISE TO HELP DEFINE THE PROBLEM LEARN ABOUT USER TRHOUG TESTING TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPE TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THET REDEFINE THE PROBLEM 🧬 Il processo
  46. 46. 🧬 Il processo Empathise Define Ideate Prototype Test Understand the experience, situation and emotion of the person who you are working for EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  47. 47. •Buyer personas •Empathy map •User interview •Desk research 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  48. 48. Empathise Define Ideate Prototype Test Process and synthesise the findings in order to form a user point of view that you will address 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  49. 49. Empathise Define Ideate Prototype Test Focus on idea generation. You translate problems into solutions. Explore a wide variety and large quantity of ideas to go beyond the obvious solutions to a problem 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  50. 50. • Brainstorming • How might we • Mind mapping • Brain writing • Storyboarding • Brain dump 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  51. 51. Empathise Define Ideate Prototype Test Build to learn. A simple, cheap and fast way to shape ideas so you can experience and interact with them 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  52. 52. Empathise Define Ideate Prototype Test Ask for feedback on your prototypes. Learn about your user, reframe your view and refine your prototype 🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  53. 53. Iterative process 🧬 Repeat
  54. 54. Y O U C A N W R I T E H E R E 🎁 Letture (gratis) Accedi ai materiali
  55. 55. Y O U C A N W R I T E H E R E 🧱 Masterclass (pay what you want) Acquista
  56. 56. 👋 That’s all folks: hello@filipposcorza.com

Il Design Thinking rappresenta un approccio innovativo alla risoluzione di problemi e all’ideazione di nuove soluzioni, centrate sui bisogni delle persone (human centered design) e sullo sviluppo di intuizioni per soddisfare tali bisogni ed esigenze.

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