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Fake door
testing
#Innovation Consultant @Talent Garden
# Start-ups and Growth Hacking
# Founder @Skillando Digital Volunteering
Filippo Sco...
🦶 My journey
Engineering Design Startup
Amyko
Startup
Whataform
Digital
Volunteer
Skillando
Faculty
Talent
Garden
Corporat...
Fakedoortesting
💎 Fake door
💎 Fake door
YOU SHOW THE USERS
AN OPTION THAT
IS NOT ACTUALLY
EXISTS
💎 Fake door
AFTER THE USER CLICKS/
REGISTERS,
YOU LET HE/SHE KNOWS
THAT THIS PRODUCT/
SERVICE IS NOT YET
AVAILABLE
💎 Fake door
BY MEASURING HOW
MANY USERS SHOWED
INTEREST,
YOU CAN MAKE BETTER
DECISIONS ABOUT THE
NEXT STEP OF THE
DEVELOPMENT PROCESS
...
💎 Fake door
💎 Fake door
💎 Fake door
💎 Fake door
💎 Fake door
💎 Fake door
💎 Fake door
💎 Fake door
THE USERS SHOULD NOT
KNOW THAT THERE IS NO
PRODUCT
💎 Fake door
YOU NEED TO FIND THE RIGHT
BALANCE BETWEEN HOW
UNBIASED YOU WANT YOUR
EXPERIMENT TO BE AND HOW
SCAMMY AND GUILTY YOU
WANT ...
DEFINE THE RIGHT METRICS! 
JUST LIKE WITH EVERY OTHER
EXPERIMENT,
YOU NEED EASY-TO-
MEASURE
AND EASY-TO-UNDERSTAND
GOALS!
...
CTR, NUMBER OF
REGISTERED USERS,
% OF REGISTERED USERS,
LEADS, ETC
source
💎 Fake door
IT’S NOT A VERY NICE
THING TO DO…
THERE WILL BE VISITORS
WHO WILL SAY THAT YOU
“SCAMMED” THEM!
source
💎 Disadvantages
YOU HAVE TO BE VERY
CAREFUL WITH IT IF YOU
ARE ALREADY IN
BUSINESS AND YOU
WANT TO USE THIS
METHOD TO VALIDATE A
NEW FEATU...
✏ Keep in touch
Scrivimi
👋 That’s all folks: hello@filipposcorza.com
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In a sentence: you show the users an option that is not actually exists in order o measure clicks / actions

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Fake door testing

  1. 1. Fake door testing
  2. 2. #Innovation Consultant @Talent Garden # Start-ups and Growth Hacking # Founder @Skillando Digital Volunteering Filippo Scorza
  3. 3. 🦶 My journey Engineering Design Startup Amyko Startup Whataform Digital Volunteer Skillando Faculty Talent Garden Corporate Innovation Molti side projects - Blogging @filipposcorza.com
  4. 4. Fakedoortesting 💎 Fake door
  5. 5. 💎 Fake door
  6. 6. YOU SHOW THE USERS AN OPTION THAT IS NOT ACTUALLY EXISTS 💎 Fake door
  7. 7. AFTER THE USER CLICKS/ REGISTERS, YOU LET HE/SHE KNOWS THAT THIS PRODUCT/ SERVICE IS NOT YET AVAILABLE 💎 Fake door
  8. 8. BY MEASURING HOW MANY USERS SHOWED INTEREST, YOU CAN MAKE BETTER DECISIONS ABOUT THE NEXT STEP OF THE DEVELOPMENT PROCESS 💎 Fake door
  9. 9. 💎 Fake door
  10. 10. 💎 Fake door
  11. 11. 💎 Fake door
  12. 12. 💎 Fake door
  13. 13. 💎 Fake door
  14. 14. 💎 Fake door
  15. 15. 💎 Fake door
  16. 16. 💎 Fake door
  17. 17. THE USERS SHOULD NOT KNOW THAT THERE IS NO PRODUCT 💎 Fake door
  18. 18. YOU NEED TO FIND THE RIGHT BALANCE BETWEEN HOW UNBIASED YOU WANT YOUR EXPERIMENT TO BE AND HOW SCAMMY AND GUILTY YOU WANT TO FEEL AT THE END OF THE DAY source 💎 Fake door
  19. 19. DEFINE THE RIGHT METRICS!  JUST LIKE WITH EVERY OTHER EXPERIMENT, YOU NEED EASY-TO- MEASURE AND EASY-TO-UNDERSTAND GOALS! source 💎 Fake door
  20. 20. CTR, NUMBER OF REGISTERED USERS, % OF REGISTERED USERS, LEADS, ETC source 💎 Fake door
  21. 21. IT’S NOT A VERY NICE THING TO DO… THERE WILL BE VISITORS WHO WILL SAY THAT YOU “SCAMMED” THEM! source 💎 Disadvantages
  22. 22. YOU HAVE TO BE VERY CAREFUL WITH IT IF YOU ARE ALREADY IN BUSINESS AND YOU WANT TO USE THIS METHOD TO VALIDATE A NEW FEATURE. source 💎 Disadvantages
  23. 23. ✏ Keep in touch Scrivimi
  24. 24. 👋 That’s all folks: hello@filipposcorza.com

In a sentence: you show the users an option that is not actually exists in order o measure clicks / actions

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