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Fake doors and testing

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Le fake doors come strumento per la misurazione e test dell'interesse dei propri utenti target verso un prodotto o servizio che ancora non esiste

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Fake doors and testing

  1. 1. FAKE DOORSHOW YOU CAN USE THEM TO TEST SOMETHING DOESN’T YET EXIST
  2. 2. FAKE DOORS TESTING
  3. 3. YOU SHOW THE USERS AN OPTION THAT IS NOT ACTUALLY EXISTS
  4. 4. AFTER THE USER CLICKS/ REGISTERS, YOU LET HE/SHE KNOWS THAT THIS PRODUCT/SERVICE IS NOT YET AVAILABLE
  5. 5. BY MEASURING HOW MANY USERS SHOWED INTEREST, YOU CAN MAKE BETTER DECISIONS ABOUT THE NEXT STEP OF THE DEVELOPMENT PROCESS
  6. 6. DOES THIS SOUND FAMILIAR?
  7. 7. DOES THIS SOUND FAMILIAR?
  8. 8. THE USERS SHOULD NOT KNOW THAT THERE IS NO PRODUCT DO IT LIKE A PRO
  9. 9. YOU NEED TO FIND THE RIGHT BALANCE BETWEEN HOW UNBIASED YOU WANT YOUR EXPERIMENT TO BE AND HOW SCAMMY AND GUILTY YOU WANT TO FEEL AT THE END OF THE DAY DO IT LIKE A PRO source
  10. 10. DEFINE THE RIGHT METRICS! JUST LIKE WITH EVERY OTHER EXPERIMENT, YOU NEED EASY-TO-MEASURE AND EASY-TO-UNDERSTAND GOALS! DO IT LIKE A PRO source
  11. 11. CTR, NUMBER OF REGISTERED USERS, % OF REGISTERED USERS, LEADS, ETC DO IT LIKE A PRO source
  12. 12. DISADVANTAGES IT’S NOT A VERY NICE THING TO DO… THERE WILL BE VISITORS WHO WILL SAY THAT YOU “SCAMMED” THEM! source
  13. 13. DISADVANTAGES YOU HAVE TO BE VERY CAREFUL WITH IT IF YOU ARE ALREADY IN BUSINESS AND YOU WANT TO USE THIS METHOD TO VALIDATE A NEW FEATURE. source
  14. 14. READ MORE FILIPPOSCORZA.COM

Le fake doors come strumento per la misurazione e test dell'interesse dei propri utenti target verso un prodotto o servizio che ancora non esiste

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