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Prototyping approach and platforms

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Strumenti per la prototipazione di prodotti e servizi digitali

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Prototyping approach and platforms

  1. 1. PROTOTYPING TOOLS
  2. 2. 🎯 INNOVATION MANAGER @TALENT GARDEN 💣 START-UPS and GROWTH HACKING ♥ FOUNDER @SKILLANDO DIGITAL VOLUNTEERING FILIPPO SCORZA
  3. 3. THE 5 STEPS PROTOTYPE Show the prototype to real users outside the organisation VALIDATE Build something quick and dirty to show to users by focusing on usability Choose the best idea and storyboard it IDEATION User interviews, insights, research, mind mapping and challenge design DEFINE Who are your users, their needs, pains and expectations, the context UNDERSTAND
  4. 4. EMPATHISE DEFINE IDEATE PROTOTYPE TEST EMPATHISE TO HELP DEFINE THE PROBLEM LEARN ABOUT USER TRHOUGT TESTING TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPE TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THET REDEFINE THE PROBLEM THE FLOW
  5. 5. MANY TIMES, WE TEND TO INVEST IN EXCITING NEW IDEAS, BRAINSTORMING, AND PLANNING FOR THEIR IMPLEMENTATION UNTIL WE REALISE, AFTER LAUNCHING THEM, THAT OUR BRILLIANT DESIGNS HAD NO TRACTION WITH OUR USERS Wrap upTHE PROBLEM
  6. 6. IF A PICTURE IS WORTH A THOUSAND WORDS, THEN A PROTOTYPE IS WORTH A THOUSAND MEETINGS! Wrap upAPPROACH
  7. 7. PROTOTYPING QUICKLY, AND FREQUENTLY, IS THE BEST WAY TO TEST YOUR ASSUMPTIONS, LEARN ABOUT USERS, AND IMPROVE ON YOUR IDEAS Wrap upAPPROACH
  8. 8. PROTOTYPING COMES IN BY PROVIDING A SET OF TOOLS AND APPROACHES FOR PROPERLY TESTING AND EXPLORING IDEAS BEFORE TOO MANY RESOURCES GET USED. Wrap upAPPROACH
  9. 9. EARLY-STAGE TESTING AND LEARNING ApproachAPPROACH
  10. 10. DESIGN LIKE YOU’RE RIGHT AND TEST LIKE YOU’RE WRONG ApproachAPPROACH
  11. 11. What to prototype? THE CONTEXT, THE EXPERIENCE, ONE FEATURE WHAT DO YOU NEED PROTOTYPING?
  12. 12. How to test USABILITY TEST HOW TO TEST
  13. 13. How to test SET AN OBJECTIVE AND TRACK ACTIONS HOW TO TEST
  14. 14. How to test WATCH LISTEN (RECORDING) HOW TO TEST
  15. 15. How to test YOU’RE TESTING TO LEARN! WHY TESTING
  16. 16. MVP HOW MINIMUM IT SHOULD BE? MVP
  17. 17. EIGHTEEN TYPES OF PROTOTYPES
  18. 18. PAPER PROTOTYPE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  19. 19. SKETCH EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  20. 20. INVISION EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  21. 21. FLINTO EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  22. 22. AXURE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  23. 23. FIGMA EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  24. 24. MARVEL EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  25. 25. PROTO.IO EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  26. 26. JUSTMIND EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  27. 27. BALSAMIQ EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  28. 28. STORYBOARD EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  29. 29. ROLE PLAY EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  30. 30. PHYSICAL MODEL EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  31. 31. WIZARD OF OZ EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  32. 32. FAKE DOOR EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  33. 33. HARDWARE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
  34. 34. Iterative process REPEAT
  35. 35. READ MORE FILIPPOSCORZA.COM

Strumenti per la prototipazione di prodotti e servizi digitali

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