www.infosys.com/finacle http://bit.ly/GPCM8g 2011 marked the inaugural year for the BAI-Finacle Global Banking Innovation Awards, which recognizes innovation that is reshaping and challenging the way we do business in the retail banking industry. http://bit.ly/GPCM8g

1. BAI-FINACLE
GLOBAL BANKING
INNOVATION
AWARDS 201
SM
1

2. 2011 marked the inaugural year for the BAI-Finacle Global Banking Innovation
Awards, which recognizes innovation that is reshaping and challenging the way
we do business in the retail banking industry.
We are proud to congratulate and honor the 4 winning organizations and the
16 financial institutions selected as finalists and honorable mentions for 2011.
Their accomplishments exemplify the spirit of innovation so critical to successful
organizations around the world and we commend these leaders for their
outstanding efforts in transforming the retail banking industry.
The innovations described in this booklet have set a new standard of creativity and
originality for years to come and we hope you are inspired by their achievements.
Debbie Bianucci Haragopal Mangipudi
President and Chief Executive Officer, BAI Global Head – Finacle, Infosys
PAGE 1

3. METHODOLOGY
The BAI-Finacle Global Banking Innovation Awards are designed specifically to honor
banking organizations for game-changing products, services, practices and other
achievements in retail banking. The Awards recognize the retail banking institution,
not specific individuals. Financial institutions from around the world nominated themselves
or were nominated by industry partners and solutions providers. Nominations were
solicited from across the globe — the Americas, Europe, Middle East/Africa (MEA)
and Asia-Pacific (APAC).
An objective, third-party panel of distinguished senior executives from around the world
consisting of retail bankers, academics, and consultants reviewed the nominations. This
group, the Innovation Circle Judging Panel, was responsible for selecting the finalists and
winners in the following key categories:
• PRODUCT INNOVATION recognizes a new product that has excited
customers, created new revenue opportunities or improved the bank’s
competitiveness in the market.
• SERVICE INNOVATION recognizes excellence in providing an
integrated customer experience across channels including mobile, online,
social media and branch.
• DISRUPTIVE INNOVATION IN BANKING recognizes global impact in terms
of redefining business-as-usual in retail banking. The innovative products and
services they have launched lead the way for breakthrough banking and are
revolutionizing how retail banking institutions serve their customers.
• MOST INNOVATIVE BANK OF THE YEAR recognizes a bank that demonstrates an
ongoing commitment to innovation and the advancement of retail banking.
The selection process involved multiple rounds of evaluation by the Innovation Circle
Judging Panel to arrive at category and the overall winner for the Awards. Nominations
were judged against two main criteria — innovation and impact. The panel reviewed
and scored all the nominations against this criteria and based on these scores, five – six
finalists were identified in each category. Then, through a series of in-depth discussions,
the panel determined category winners. These deliberations were supplemented by
additional research, including further data submitted by finalists, as well as panelists
reaching out to other industry experts about these innovations. In determining the Most
Innovative Bank of the Year, the judges again reviewed all nominations submitted and
deliberated on those who they deemed most demonstrated a culture of innovation
and an ongoing commitment to innovation throughout their organization.
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4. MOST INNOVATIVE BANK OF THE YEAR
The Most Innovative Bank of the Year Award was
awarded to ”la Caixa” Spain, in recognition of its
culture of innovation and its ongoing commitment
to the advancement of retail banking.
“la Caixa” exhibits a true culture of innovation through (from left to right)
their dedication to develop new-to-the-world products Haragopal Mangipudi, Global Head –
and services focused on a model of universal banking. Finacle, Infosys, Benjami Puigdevall,
Head of Electronic Channels,
“la Caixa” model of operation is based on a strategy “la Caixa”, Debbie Bianucci,
of multi-channel operations that enable the efficient President and CEO, BAI
combination of cutting-edge technologies with the
qualifications of their employees to provide the best and most complete service to the greatest
number of clients. “la Caixa’s” culture of innovation includes an innovation framework and
processes that are supported by all levels of leadership with an organizational strategic plan
aimed to underscore its vocation to leadership and growth both nationally and internationally.
“la Caixa” commitment to innovation is demonstrated through the organization’s
management model, which is defined by: social commitment; prudence and long-term
vision; proximity to customers; excellence in service; qualified, motivated staff; technological
innovation; and model of corporate governance. This model allows for innovation across
the institution within the product portfolio, in provisions of service and new developments to
meet the ever evolving needs and preferences of consumers worldwide.
PAGE 3

5. PRODUCT INNOVATION AWARD WINNER
UBank, located in Australia, was announced as the award winner in Product Innovation for
their UHomeLoan product, which provides a simple, user-friendly mortgage product that en-
ables customers to control their mortgage application or refinancing process from start
to finish.
UBank is part of National Australia Bank Limited. UBank has quickly achieved a significant
position in the deposit taking market in Australia and has a history of award winning
innovation and best in class products and customer advocacy. The UHomeLoan is the first
lending product to be offered by UBank– launched in February 2011. The UHomeLoan is a
simple home loan online solution that takes refinancing out of the ‘too hard’ basket and puts
the process a few clicks away. It provides an exceptional online experience, with a competitive
pricing structure, that offers consumers a genuine alternative to face to face processes.
The UHomeLoan product has a breadth of innovative product features.
The UHomeLoan is highly innovative:
Fees: To UBank’s knowledge the variable UHomeLoan was the first in Australia with no bank
fees whatsoever.
Application Process: Puts control in the customer’s hands — it’s quick, simple and intuitive.
Customers can submit their application online in under 30 minutes and receive a quick
decision as to whether they’re eligible to proceed to the next stage.
Application Tracker: Allows consumers to track their application status online providing
full visibility of the process from start to settlement. It addresses a key frustration — often once
an application is submitted control rests with the lender to keep the applicant updated on
progress. To UBank’s knowledge this is an Australian first.
Rewarding loyalty: Customers receive a 0.10% p.a. Loyalty Discount off the variable interest
rate when they’ve held a variable rate UHomeLoan for 3 years.
PAGE 4

6. SERVICE INNOVATION AWARD WINNER
ASB Bank, located in New Zealand, was announced
as the award winner in Service Innovation for the
ASB Virtual Branch on Facebook — an application
that allows real-time, secure and private one-to-one
conversations with ASB banking specialists online,
(from left to right)
building even stronger relationships with customers Anna Curzon (GM Internet Banking),
while providing excellent service through their Roger Beaumont (Executive General
channel of choice. Manager Marketing & Online) and
Simone McCallum (Head of Internet
Community Support)
ASB’s Virtual Branch on Facebook, allows real-time,
secure and private conversations with ASB banking
specialists who provide confidential advice on a range of products, services, or general
financial and banking queries. This could be anything from customers wanting advice on
getting a home loan, how to change money for an overseas trip, how to set up an automatic
payment or just for some simple savings tips. ASB has nine Virtual Branch banking specialists
available at any one time and can change staffing levels depending on the number of
customers in their Virtual Branch throughout the day. ASB’s banking specialists also have the
ability to handle more than one chat per session if demand requires it. The Virtual Branch on
Facebook is available free to all members of the public, wherever they can access Facebook.
The Virtual Branch serves two needs: it fulfills a customer service and brand engagement need
for our existing customers; and it provides another reason why new customers should join ASB.
Furthermore, ASB strives to offer its customers the best in banking service. The Virtual Branch
complements their existing online offering and provides another way for customers to interact
with them to get financial help. In addition, the ASB Virtual Branch community has been able
to engage with each other via the ASB Facebook Wall, and a range of conversations have
taken place — such as product insights/feedback, customer service queries, compliments or
complaints, and sponsorship or community involvement.
PAGE 5

7. DISRUPTIVE INNOVATION IN BANKING AWARD WINNER
The Disruptive Innovation in Banking Award was won
by Citibank, USA for its Smart Banking branch that is
centered around customers, built for the way they live
and designed for them to control through innovative
and interactive technology.
(from left to right)
Haragopal Mangipudi, Global Head —
The Citibank Smart Banking concept was initiated Finacle, Infosys, Dickson Chu, Global
to make banking a simpler, smarter and more Head of Digital Channels and Mobile,
customer-centric experience. Rather than being Citibank Global Securities Services,
Debbie Bianucci, President and
designed from an operations perspective, these CEO, BAI
branches were created from the customer’s point
of view. Instead of waiting in line at the teller or taking a number, customers are in control
of an interactive banking experience that offers unmatched service, solutions tailored to their
needs, and the right tools and information to make them feel confident about managing
their money.
Smart Banking branches offer free wireless connections, as well as screens streaming
financial news, general news and market information. Customers are able to reach service
representatives through video chat, and they can browse information about Citigroup products
on interactive touch video screens, with knowledgeable staff members on hand for assistance.
Citibank Smart Banking branches provide a new way to service customers by assembling an
array of creative and intelligent technologies, including:
The Disruptive Innovation in Banking Award was won by Citibank, USA for its Smart
Banking branch that is centered around customers, built for the way they live and designed
for them to control through innovative and interactive technology.The Citibank Smart
Banking concept was initiated to make banking a simpler, smarter and more customer-centric
experience. Rather than being designed from an operations perspective, these branches were
created from the customer’s point of view. Instead of waiting in line at the teller or taking a
number, customers are in control of an interactive banking experience that offers unmatched
service, solutions tailored to their needs, and the right tools and information to make them
feel confident about managing their money. Smart Banking branches offer free wireless
Continued PAGE 6

8. DISRUPTIVE INNOVATION IN BANKING AWARD WINNER
(CONTINUED)
connections, as well as screens streaming financial news, general news and market
information. Customers are able to reach service representatives through video chat, and
they can browse information about Citigroup products on interactive touch video screens,
with knowledgeable staff members on hand for assistance. Citibank Smart Banking branches
provide a new way to service customers by assembling an array of creative and intelligent
technologies, including:
Citi Media Wall — A large, multi-screen LCD system displaying the latest weather, news
and financial data, along with information on Citibank products and services.
Citi Service Browser — Interactive touch screens that enable customers to easily obtain
information and electronic brochures on Citibank products and services.
Citi Consulting Room — Video conference services that provide customers with the
opportunity to obtain additional expert opinion and consultation from Citibank specialists
on a real-time basis.
Citi Work Bench — Touch screens that allow customers to connect to their accounts and
complete their daily banking needs independently at their own pace.
Citi 360 Station — A servicing portal that unites the capabilities of the ATM and Citi
Service Browser, where customers can find financial and Citi-specific information, complete
transactions and speak to a Citibank agent, with 24-hour access.
PAGE 7

9. INNOVATION CIRCLE JUDGING PANEL
The Innovation Circle Judging Panel is a hand-picked, select panel of 10
independent judges that are globally representative and distinguished in
their respective fields. Together, they identified potential Award nominees,
reviewed applications and finally, selected the category winners and overall
Award winner. The judging panel was asked to treat all applications, finalists
and Award winners with respect and confidentiality.
Judges include:
REPRESENTING THE AMERICAS:
Matt Calman, Senior Vice President and R&D Executive, Bank of America
Matt Calman is Senior Vice President and R&D Executive at Bank of America.
He leads the Consumer Bank Research & Development team and the Gateway
Innovation Lab. His team combines cutting-edge research with strategies and
innovation capabilities to develop new products and services. He leads the
bank’s affiliations with the MIT Media Lab and the Microsoft Innovation
Outreach Program.
In 2009, he led a team with the bank’s strategic partner, China Construction Bank, to create a
Product Innovation Lab in Beijing, a first for the Chinese financial services industry.
Calman was the business champion and process engineering executive for the bank’s “Check
21” platform, leading business development and industry standards for emerging check image
transactions from 2003-2006.
He has been with Bank of America for 25 years, authored more than 30 patents and was
named Bank of America’s first Inventor of the Year in 2007. He is a board member of the
Association of Managers of Innovation, the SmartCard Alliance, and MobeyForum.
Calman was an undergraduate engineer at Carnegie-Mellon University and earned his
MBA from Georgia State University in 1999. He lives in Charlotte, NC.
Tina Dacin, Professor of Strategy and Organizational Behavior, Queen’s
School of Business Tina Dacin is the E. Marie Shantz Professor of Strategy and
Organizational Behavior in the Queen’s School of Business, Queen’s
University, Canada. She is the Director of the Queen’s School of Business
Centre for Responsible Leadership and Area Coordinator of the Organizational
Behavior group at the school. She is also a member of the University Senate at
Queen’s University and Chair of the Principal’s Innovation Fund Committee. Professor Dacin’s
research interests include cultural heritage and traditions, social innovation/entrepreneurship,
and strategic alliances. Her work has been published in leading management journals
including the Academy of Management Journal, Academy of Management Review, Accounting,
Organizations, and Society, Journal of Business Ethics, Journal of Management, Journal of
World Business, Organization Science, and the Strategic Management Journal. She has also
served as Senior/Consulting Editor for Organization Science, Journal of International Business
Continued PAGE 8

10. INNOVATION CIRCLE JUDGING PANEL (CONTINUED)
Studies, Journal of Management Inquiry. She has previously served for multiple terms on the
Editorial Review Boards of the Academy of Management Journal, the Academy of Management
Review, the Journal of International Business Studies, Strategic Organization and Strategic
Management Journal.
Professor Dacin teaches courses in leadership, change, and strategy. Professor Dacin advises
and speaks to major corporations in the airline, biotechnology, defense, energy, financial
services, healthcare, and telecommunications sectors as well as a number of public sector
and non-profit organizations. She currently sits on the boards of the Kingston Community
Foundation and GRLI, a global advocacy organization for promoting responsible leadership
in business schools and organizations. Professor Dacin has received several awards and
recognition for research and teaching. Most recently, she was inducted as a Visiting Fellow into
Sidney Sussex College at the University of Cambridge, UK and is a Visiting Fellow of the Judge
Business School. She has also been a Visiting Professor for several years at the Kellogg School
of Management, Northwestern University and the Indian School of Business in Hyderabad,
India.
REPRESENTING EUROPE:
Patrick Desmarès, Secretary General, Efma (European Financial Management
Association) Patrick has worked in retail financial services throughout Europe
for over 25 years. Patrick is a graduate from HEC, the premier French Business
School. He became the head of the Association and its diverse business
operations in January 2003. Patrick was highly recognised for his achievements
at Efma, which then brought the company to be the privileged neutral meeting
point for innovative retail bankers worldwide.
Efma is a not-for-profit association specialising in retail financial marketing, formed in 1971 by
bankers and insurers. Today, over 3,000 brands in 130 countries are Efma members and these
include over 80% of Europe’s largest retail financial institutions. Efma provides a professional
forum that enables members to share experiences; promote best practices; and collaborate
through alliances and partnerships. This is complemented by regular events, councils, online
communities, detailed studies, a journal and a website with extensive information and news.
For more information: www.efma.com
Michael Lafferty, Chairman, Lafferty Group and co-Chairman, OMFIF (Official
Monetary and Financial Institutions Forum) Michael Lafferty is chairman of
Lafferty Group, an international research and publishing house with a world-
wide clientele. He founded Lafferty Group in 1981 when he left the Financial
Times, where he was responsible for banking coverage. He worked on the LEX
team and the City Desk and was accountancy correspondent. He is a Fellow of
the Institute of Chartered Accountants in England and Wales.
Lafferty Group occupies a pre-eminent position in global retail banking, cards and payments,
and wealth management – providing financial services groups with research, intelligence,
conferences and councils.
Continued PAGE 9

11. INNOVATION CIRCLE JUDGING PANEL (CONTINUED)
Over 28 years, Lafferty Group has published more than 400 management and research
reports, including: The Retail Banking Revolution; Beyond Retail Banking; The Allfinanz
Revolution; Life Insurance 2010; Business Banking in the 1990s; Superplayers – dominating
consumer finance and credit cards markets worldwide; Private Banking Renaissance; Coming
Wars in Investment Management; Foundations of Relationship Banking; Bankers and Payments;
and Branch Banking for the 21st Century.
Lafferty is also the co-Chairman of the Official Monetary and Financial Institutions Forum
(OMFIF), a newly formed forum which provides a premier international focal point for
cross-border exchanges of views, experiences and best practice among central banks,
sovereign wealth funds, public sector asset managers, supervisory and regulatory bodies,
and other public sector debt agencies.
Alexey Marey, Member of the Executive Board, Head of Retail Business,
Alfa Bank Alexey Marey is responsible for Alfa Bank’s retail business in Russia.
He joined Alfa-Bank in September 2004 and was initially employed as Head of
Retail Sales and Customer Relations in Moscow.
In April 2007 Alexey Marey was appointed Head of Retail Banking and has been
a member of the Executive Board since September 2007.
Before joining Alfa-Bank, he was a business development manager and regional sales
manager at Danone from 1999 to 2004. Prior to his time with Danone, he worked at Gillette
International (Moscow) in the areas of logistics, customer service and sales (1998-1999), and
as a logistics manager at Duracell Batteries N.V. (1996-1998).
Alexey Marey was born in 1977 in Moscow. He graduated from Moscow Aviation Institute’s
Economics Department in 1999 with honours degree. He completed training courses for top
executives in INSEAD and Harvard Business School. Alexey lives in Moscow, is married, and
has two sons.
REPRESENTING THE MIDDLE EAST AND AFRICA (MEA):
Dr. Jan Hendrik Kraus, General Manager, Group Strategy, Emirates NBD
Dr. Jan Hendrik Kraus joined Emirates Bank in January 2007 as Head of Group
Strategy. In October 2007, Emirates Bank and National Bank of Dubai (NBD)
merged to form Emirates NBD, the largest banking group in the GCC in terms
of assets. After coordinating the integration of the two banks, first as the Head
of the Integration Office and later as General Manager Integration, Dr. Kraus
became General Manager Group Strategy for the combined entity.
Prior to joining Emirates Bank, Dr. Kraus worked over seven years for McKinsey & Company
as a top management strategy consultant in the areas of retail banking, corporate banking,
asset management and insurance. He led several international projects with focus on strategy
and business building, sales optimization and marketing. He was member of the European
Marketing practice with a particular focus on customer insights initiatives. Prior to McKinsey
Dr. Kraus worked for Deutsche Bank in Germany.
Continued PAGE 10

12. INNOVATION CIRCLE JUDGING PANEL (CONTINUED)
Dr. Kraus studied Business Administration in Germany and Berkeley, California. He holds a
degree from University of Muenster, Germany. He also holds a PhD in Finance for his work on
pricing in the mutual fund industry based on insights on customer buying behavior.
Terry Moodley, Chief Executive, Personal & Business Banking, Standard Bank,
Africa Terry Moodley (46) has obtained a B.Com degree through Unisa, a
post graduate diploma in Management, a MBA from the Henley Management
College and completed the Senior Executive Programme at Stanford.
Prior to Standard Bank, Terry was the Managing Director of Tasc Settlement, a
division of Sanlam, Financial Director of Sappi Fine Papers and also worked for Barlows and
Anglo American.
He joined the Standard Bank Group in February 2002 and was responsible for Retail
Operations. In 2004, Terry was appointed as the Global Head of Personal and Business
Banking Credit. This role saw him managing all of PBB Credit for Standard Bank worldwide
which includes; Home Loans, Vehicle and Asset Finance, Credit Cards and Personal & Business
Lending.
In May 2009 Terry took on the new role of Chief Executive Personal & Business Banking Africa.
This role includes the expansion of Standard Bank’s existing footprint and the development of
entry strategies and execution in new markets across African continents.
Terry has also served as a member on various Boards such as; SBV, RCS and Sabric.
Terry believes in the future possibilities of Africa and the leading role Standard Bank can play,
in enriching the lives of Africans across the African continent.
REPRESENTING ASIA-PACIFIC (APAC):
Wei Hong Ching, Senior Executive Vice President, Head of Global Consumer
Financial Services, OCBC Bank Ching assumed his current position in April
2007 and is responsible for building OCBC Bank’s consumer banking
business in its key markets. In his tenure with OCBC Bank, he has held senior
management responsibilities across various roles including chief financial
officer, head of group operations and technology and head of transaction
banking. He has more than 25 years’ experience in regional finance, corporate banking and
cash management. Before joining the group, he was director of corporate finance, Philips
Electronics Asia Pacific. He also held senior regional assignments in Bank of America and was
treasurer at Union Carbide Asia Pacific.
Continued PAGE 11

13. INNOVATION CIRCLE JUDGING PANEL (CONTINUED)
Genaro “Genju” V. Lapez, Executive Vice President and Head of the Consumer
Finance Center, Union Bank of the Phillipines Genaro “Genju” Lapez is
Executive Vice President and Head of the Consumer Finance Center at Union
Bank of the Philippines. Mr. Lapez has held this role since 2008 and leads the
bank’s retail and consumer assets business. Previously, Mr. Lapez amassed a
wealth of experience in consumer brands, specifically in marketing and new
business development and built a solid track record in transformations and turnarounds with
leadership roles in companies such as Nabisco International, San Miguel Corporation, Royal
Numico, Revlon and Proctor & Gamble. An experienced, multi-cultural and multi-dimensional
business leader, Mr. Lapez has enjoyed a track record of dramatic growth within the business
units he has touched.
Mr. Lapez is a graduate of Ateneo de Manila University with a Bachelor of Science in
Management Engineering.
Sam Plowman, Executive General Manager, Direct Banking, National Australia
Bank (NAB) Sam Plowman is Executive General Manager of Direct Banking at
National Australia Bank (NAB). As head of Direct Banking, Sam oversees sales
and service for all of NAB’s Australian Call Centers, internet and mobile banking
operations as well as the ATM and self-service channel. Focused on improved
customer interaction for NAB, Mr. Plowman leads efforts to constantly improve
customer satisfaction, sales capacity and improve digital functionality and interactivity.
Prior to joining NAB, Mr. Plowman was Global Head of Online Banking at Australia and
New Zealand Banking Group (ANZ), where he was responsible for ANZ’s portfolio of online
banking sites and led innovation for ANZ’s digital channels.
Sam completed his undergraduate degree in Business Marketing at the Royal Melbourne
Institute of Technology (RMIT) and received his graduate degree in Finance from the Securities
Institute of Australia.
PAGE 12

14. PRODUCT INNOVATION AWARD FINALISTS
Congratulations to the finalists of the 2011 BAI-Finacle Global Banking
Innovation Awards for Product Innovation.
These finalists have all launched new products that have excited customers,
created new revenue opportunities or improved the bank’s competitiveness
in the market.
Australia
UHomeLoan UBank is part of National Australia Bank Limited. UBank has quickly achieved
a significant position in the deposit taking market in Australia and has a history of award
winning innovation and best in class products and customer advocacy. The UHomeLoan is the
first lending product to be offered by UBank– launched in February 2011. The UHomeLoan is
a simple home loan online solution that takes refinancing out of the ‘too hard’ basket and puts
the process a few clicks away. It provides an exceptional online experience, with a competitive
pricing structure, that offers consumers a genuine alternative to face to face processes.
The UHomeLoan product has a breadth of innovative product features.
Germany
FidorPay Account e-wallet The FidorPay Account e-wallet from Fidor Bank offers a great
combination of banking, e-commerce and social media. The FidorPay Account, is an e-wallet
that covers all the requirements of a digital lifestyle, combined with the options a banking
license can deliver. To the retail customer, FidorPay Account is the heart of a modern web
based cash management. E-commerce professionals will use their corporate FidorPay Account
for easy and very cost efficient handling of their web-transactions. By using the FidorPay
Account, users can simply transfer money for any reason, e. g. for shopping. Fidor Bank
community members can send, lend or borrow money via FidorPay Account in a simple but
safe way just by using their e-mail address, mobile phone number or Twitter account.
Furthermore, users are able to perform all of their banking transactions, such as time
deposits, bankbooks as well as investments in precious metals, in 10 (in the future more
than 100) different foreign currencies or virtual currencies, with just one account.
Continued PAGE 13

15. PRODUCT INNOVATION AWARD FINALISTS (CONTINUED)
Poland
The Citi Mobile Application with B2T (Bump to Transfer) Function Citi Handlowy’s aim
was to launch an innovative mobile application which would give customers the convenience
of banking and instant access to their account on the go with an element of fun. Using Bump
to Transfer technology allowed Citi Handlowy to give their clients new functionality of peer to
peer money transfers in a very simple way, by bumping two smart phones.
Poland
Multifunctional Payment Cards Citi Handlowy is the first bank in Poland to introduce a
multifunctional payment card that can be used not only as an electronic ticket (Citibank Public
Transport Payment Card), but also as a method of payment for parking meters, swimming
pools and zoos. Combining MIFARE and EMV (Europay, Mastercard, Visa) standards with
contactless technology brings together the best qualities of both. It also enables future
improvements of the product by encoding new applications into the device, such as a student
ID card, electronic purse/wallet, or electronic signature. This is especially important, as no
single standard for such an electronic device has been established yet.
Turkey
Akbank “Send Money” Mobile Phone Application The Akbank “Send Money”
application can be used by all Akbank customers who have mobile phones with iPhone,
BlackBerry, Android, j2me and Symbian operating systems. With the “Send Money”
application — marking a milestone in mobile banking — Akbank customers can send
money via all operators (Turkcell, Vodafone, Avea) in only 20 seconds. The “Send Money”
application is available to all Akbank customers. To access this application, Akbank
customers need only to own a mobile phone and a password registered with Akbank.
Through “Send Money,” Akbank customers can send money from accounts or from credit
cards to an Akbank ATM, deposited into a checking account, or applied to an Akbank
branded credit card. The receivers of the funds need not be Akbank customers.
PAGE 14

16. SERVICE INNOVATION AWARD FINALISTS
Congratulations to the finalists of the 2011 BAI-Finacle Global Banking
Innovation Awards for Service Innovation.
These finalists have all launched services that provide an integrated
customer experience across channels including mobile, online, social
media and branch.
India
The ICT based Financial Inclusion Project in Punjab National Bank In order to extend
its reach to the deep rural areas, PNB is relying on smart card based technology for delivering
financial services under the “Financial Inclusion” project. PNB’s model is a branchless, offline
transaction model enabled with smart card technology that has a biometric authentication
mechanism. It has also incorporated a Key Management System for authentication and
securing offline transactions. Business Correspondents (BC) agents have designated areas
of operation in which they provide financial services to the customers. BC agents use
hand-held terminals for authentication and execution of financial transactions as per the
customers’ request. The Key Management System has been implemented in accordance
with IBA-IDRBT open standards to achieve interoperability.
New Zealand
ASB’s Virtual Branch on Facebook ASB’s Virtual Branch on Facebook, allows real-time,
secure and private conversations with ASB banking specialists who provide confidential advice
on a range of products, services, or general financial and banking queries. This could be
anything from customers wanting advice on getting a home loan, how to change money for
an overseas trip, how to set up an automatic payment or just for some simple savings tips.
ASB has nine Virtual Branch banking specialists available at any one time and can change
staffing levels depending on the number of customers in the Virtual Branch throughout the
day. ASB banking specialists also have the ability to handle more than one chat per session
if demand requires it. The Virtual Branch on Facebook is available free to all members of
the public, wherever they can access Facebook.
Continued PAGE 15

17. SERVICE INNOVATION AWARD FINALISTS (CONTINUED)
Singapore
DBS Remix — A new bank branch concept promoting co-creation, digital
innovation and financial literacy DBS Remix is a new concept branch that redefines
conventional branch banking. Located at *SCAPE in the heart of Orchard Road, the new DBS
branch leverages technology extensively to offer a unique banking experience. Information and
services are provided through a combination of high-tech touch screens and other electronic
channels which makes banking with DBS easy and hassle-free. Customers are also engaged
through social media platforms and co-creation programmes that seek to deepen interaction
and relationships. Although relatively small at 1,200 square feet, the branch is designed to
enable creative use of the space after the branch has closed for the day. At night, the branch
is available to be transformed into a venue for communities of like-minded people to network
and learn more about financial literacy in an engaging way. DBS Remix is the first bank branch
concept that goes beyond banking in engaging customers and the community. This is why
DBS Remix is called “A bank by day, financial playground by night.”
Singapore
FRANK by OCBC (Frankly Speaking) — a service approach to reach students and
young adults (aged 18-28) FRANK by OCBC is a new extension of the OCBC Bank brand
customized for young people — students and young working adults (aged 18 to 28). ‘FRANK
by OCBC’ engages the youth and young working adults segment in non-traditional ways.
These comprise of three key building blocks:
Unique Channels
Customers will be served in FRANK retail stores, which are designed differently than a
traditional branch, allowing the FRANK customer to take his time to browse, touch and
ask questions about the products and his banking needs. It is modelled after a shopping
experience that youths and young working adults are familiar with and love doing. Recognising
that the Internet and social media space plays an integral part of this segment’s psychographic,
a dedicated and interactive website — FRANKbyOCBC.com — is created for customers to
track their cash positions and cash flows, as well as set budgets and savings goals. FRANK
also uses Facebook to engage with its customers through regular updates on financial tips,
promotions and topics that are relevant to a young working adult.
Continued PAGE 16

18. SERVICE INNOVATION AWARD FINALISTS (CONTINUED)
Unique Products
• Based on research conducted by OCBC, the bank decided to turn debit and credit cards into
an instrument which youths and young adults can use to express their individualism,
by allowing them to choose card designs.
• FRANK customers can enjoy privileges and discounts at popular online retailers and fashion
blog shops and can enjoy bigger discounts if they gather friends to make group purchases.
• FRANK Accounts — customers can create “savings jars” (sub accounts) to apportion their
savings to achieve different financial goals.
Unique Branding
The edgy and refreshing FRANK branding is a deviation from OCBC Bank’s more serious
corporate image. This shows the Bank’s commitment to reach out to this segment.
Notwithstanding this, both brands convey progressiveness, trust and honesty.
Spain
Línia Oberta ”la Caixa” has brought the best of their institution, employees and clients to
provide personalized attention on the web with Línia Oberta. Línia Oberta has become a tool
that brings customers closer to the branches and maintains ongoing contact without the need
for a physical presence. Línia Oberta has evolved from a transactional site to a sales channel,
where users can find products and services adapted to their unique needs and contract
them from the site. Apart from this, ”la Caixa” has incorporated assessment tools that let the
user evaluate almost all the information and transactions available, so that the site can be
continually improved.
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19. DISRUPTIVE INNOVATION IN BANKING
AWARD FINALISTS
Congratulations to the finalists of the 2011 BAI-Finacle Global Banking
Innovation Awards for Disruptive Innovation in Banking.
These finalists have redefined business as usual in retail banking and as
a result, have had significant global impact on the retail banking industry.
The innovative products and services they have launched lead the way
for breakthrough banking and are revolutionizing how retail banking
institutions serve their customers.
United States
Deposit Image ATMs With deposit image ATMs, checks can be inserted into the ATM with no
envelopes or deposit slips needed. Check images and a list of cash deposited appear right on
the ATM receipt to verify deposits on the spot for customers seeking deposit validation. Bank
of America’s entire network of ATMs and all back office systems are check image enabled
so transactions can be made through self-service avenues and cleared and posted more
quickly without the need to process paper checks. The vast majority of deposits flow straight
through without requiring handling or intervention, making the deposit process easier with later
deadlines and less human interaction saving valuable time and resources. Bank of America
has significantly improved customer satisfaction and reduced the overall cost of the deposit
process as a result of deposit image ATMs.
United States
The Citibank Smart Banking branch is a revolutionary concept for the retail
banking industry — a departure from traditional branches that is centered around
customers, built for the way they live and designed for them to control through
innovative and interactive technology The Citibank Smart Banking concept was initiated
to make banking a simpler, smarter and more customer-centric experience. Rather than being
designed from an operations perspective, these branches were created from the customer’s
point of view. Instead of waiting in line at the teller or taking a number, customers are in
control of an interactive banking experience that offers unmatched service, solutions tailored to
their needs, and the right tools and information to make them feel confident about managing
their money.
Smart Banking branches offer free wireless connections, as well as screens streaming
financial news, general news and market information. Customers are able to reach service
representatives through video chat, and they can browse information about Citigroup products
on interactive touch video screens, with knowledgeable staff members on hand for assistance.
Continued PAGE 18

20. DISRUPTIVE INNOVATION IN BANKING AWARD FINALISTS
(CONTINUED)
United States
First U.S. Deployment of Video Teller Technology Deployment of a video teller system
that functions as an interface between in-branch members and centrally-located tellers,
extending “live” banking hours and automating common teller window transactions.
Portugal
Surprising the marketplace with a new value proposition and banking concept that
included a new image and a new range of products and service channels targeted
at “young-at-heart” clients This new concept of banking, launched in the market during
the first part of 2010, is directly aligned with the five brand values of ActivoBank: simplicity,
transparency, accessibility, trustworthy and innovation. The innovation consisted of the
implementation of the following strategic workstreams: Expanding the service channels offer
through the development of integrated apps; launching a mobile site optimized for any mobile
display; launching a new website; having a strong presence in social networks; full integration
of ActivoBank channels; rebranding through a new name, brand and image and a completely
new branch concept.
Spain
The Bankinter solution for NFC allows users to make purchases, access public
transportation and communicate using the same SIM card In late 2009, Bankinter
defined a multi-partner Near Field Communications (NFC) project which simultaneously
addresses the needs of mobile, banking and transportation users with a single UICC (Universal
Integrated Circuit Card) user token. This market leading, differentiated approach led to VISA
authorization for the payment application, and helped win Transportation Authority support for
the project. Thanks to an agreement with KPN, Bankinter is currently offering mobile services as
an MVNO. They are conscious that their dual role as a bank and mobile operator gives them a
first-mover competitive advantage as convergence between banks and mobile operators slowly
takes place across the globe.
South Africa
The Associate Model Employee Reward Program The Associate Model changed the way
First National Bank, a division of FirstRand Ltd, pays bonuses to its staff on an outperformance
basis within the Banking Channels Segment. There is no guaranteed bonus payment
agreement in place for management, but in this model, the top 200 revenue generating
branches compete against each other to write their own bonuses. The Associate Model rewards
top performers for sustained and continuous outperformance, and provides a clear line of sight
between branch performance and reward. In First National Bank Employee Surveys, reward
and remuneration are typically rated poorly for satisfaction, but with the Associate Model – this
satisfaction is now within the control of the employees! A first for retail banking branches in
South Africa.
PAGE 19

21. HONORABLE MENTIONS FOR SOCIAL INNOVATION
During the nominations evaluation and deliberations, two institutions
particularly stood out for their efforts towards social innovation in retail
banking. Congratulations to these institutions who show a real commitment
to understanding the needs of their customer base and developing solutions
to meet those needs.
India
The ICT based Financial Inclusion Project in Punjab National Bank In order to extend its
reach to the deep rural areas, PNB is relying on smart card based technology for delivering
financial services under the “Financial Inclusion” project. PNB’s model is a branchless, offline
transaction model enabled with smart card technology that has a biometric authentication
mechanism. It has also incorporated a Key Management System for authentication and
securing offline transactions. Business Correspondents (BC) agents have designated areas
of operation in which they provide financial services to the customers. BC agents use
hand-held terminals for authentication and execution of financial transactions as per the
customers’ request. The Key Management System has been implemented in accordance with
IBA-IDRBT open standards to achieve interoperability.
Peru
‘Agente BCP: The Financial Inclusion Project’ — Branchless Offline Transactions Agente
BCP is a service channel that consists of alliances with small retailers (such as pharmacies,
grocery stores, etc) that provide customers with banking transactions. In July 2011, Banco
de Crédito del Perú BCP became the first bank of Peru to provide bank services through
the Titicaca Lake Islands, providing bank services to a complete native community. A large
proportion of Peruvians live in areas where there are no traditional bank branches, and only
around a quarter have access to banking services. Agente BCP provides the partner outlet with
a small device slightly larger than an EFT/POS terminal. The store clerk enters the details of
the customer’s desired banking transaction using a touch screen and a small keyboard. A PIN
pad provides a means of customer verification, and the equipment has an online connection
to BCP enabling secure, real-time transactions. The most commonly used transaction types at
Agente BCP are deposit, cash withdrawal, utility bill payments and balance enquiry. Banco de
Crédito del Perú BCP now has alliances with over 4,200 small businesses that perform 16% of
the bank’s transactions, over 90 transactions per day.
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