1.
The power of video marketing
In this file, we share with you all information that related to the power of
video marketing such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
You don’t need me tell you how much marketing has changed and how
fast things are going. Although you might want to know where it’s all
heading. When it comes to getting the edge on online marketing, video
is where it’s at! And if you need convincing, I’ve compiled some
commanding stats to prove it. Here are the top 10 reasons why video
marketing is so powerful.
· About 46% of people say they’d be more likely to seek out
information about a product or service after seeing it in an online
video.
· Video is now the sixth most popular content marketing tactic, as
70% of B2B marketers use some form of online video with their
overall strategies.
Video marketing. Free pdf download examples Page 1

2.
· Of the 80% of internet users who watched a video ad, 46% took
some sort of action after viewing the ad.
· The average user spends 88% more time on a website with video.
· Video and e-mail marketing can increase click-through rates by
more than 90%.
· Video equals higher viewer retention. The information retained in
one minute of online video is equal to about 1.8 million written
words.
· Video attracts two to three times as many monthly visitors, doubles
their time spent on the site and has a 157% increase in organic
traffic from search engines.
· Blog posts incorporating video attract three times as many inbound
links as blog posts without video.
· 59% of senior executives prefer video over text. (Source:
Brainshark)
· Having video on the landing page of your site makes it 53% more
likely to show up on page 1 of Google.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
Video marketing. Free pdf download examples Page 2

3.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
Video marketing. Free pdf download examples Page 3

4.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 4