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SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011
 
 
PageRank Myths Linking Up-to-date Keywords Suffix
 
Source: http://www.optify.net/seo/organic-click-through-rate/
“ PageRank is a highly important metric”
 
Correlation PageRank to Position 0 0.5 1 No  correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations
Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An imprecise metric 4 5 PR 4 PR 4
“ Our PageRank has dropped in the last PageRank update!  Now what?” “ I don’t know, sue Google in court?”
Better metrics than PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object]
PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” --  Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
“ Linking out to other websites is bad”
What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. --  Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
Rel=“nofollow” <a  rel=“nofollow”  href=“http://www.joomla.org>No link value passed</a>
“ Trading links helps boost PageRank and rankings.”
Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>
Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content
“ Using a suffix such as .html for your pages will make them rank better”
.html http://www.example.org/index .html .php .exe .cgi .asp
What the big boys are doing ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ A regularly updated webpage ranks higher in the search engines”
The long tail Long tail Short tail
What about you?
“ Meta keywords tag boosts your rankings”
There he is again... “ [...] Google does not use the keywords meta tag in our web search” --  Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
In the Joomla! Administrator
Meta description as shown in Google Meta title Meta description
Extract meta keywords from page source
Q & A?
What did we learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coupon code  JD11NL –  15% discount on all our products –  Valid until 2 weeks from now –  50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla

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