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infectious content
Emma Jenkins – CMO giffgaff
so why do giffgaff members go to
extraordinary lengths to support our
business and help it grow?
because they care
Infectious content:

move people

Your content has to
in some way
A definition
Not this
but this
type of
infectious
Source: buzzfeed via huffingtonpost.com
content that moves people such that
they (re)

act
different content for
different audiences…
well that sounds
familiar

yes but not like it has
been done to date
Reach?
Engagement?
Infectious?

absolutely
This is the a footer text example
This is the a footer text example
Infectious content:

content is for the

consumer

first and your brand second
Contentious?

(let’s not forget who’s paying for all this…)
content that makes your consumers,
customers, members proud
Infectious content

every

touchpoint you have is
content
everything
every single email, service
update, webpage, display ad,
text & error message…
so let’s put the consumer first and
make content that moves them.
then we’re in with a chance of
infectious content.
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus

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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, brought to you by Fire Circus - conferences and events that fuel your innovation

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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus

  1. 1. infectious content Emma Jenkins – CMO giffgaff
  2. 2. so why do giffgaff members go to extraordinary lengths to support our business and help it grow?
  3. 3. because they care
  4. 4. Infectious content: move people Your content has to in some way
  5. 5. A definition
  6. 6. Not this
  7. 7. but this type of infectious Source: buzzfeed via huffingtonpost.com
  8. 8. content that moves people such that they (re) act
  9. 9. different content for different audiences… well that sounds familiar yes but not like it has been done to date
  10. 10. Reach? Engagement? Infectious? absolutely
  11. 11. This is the a footer text example
  12. 12. This is the a footer text example
  13. 13. Infectious content: content is for the consumer first and your brand second
  14. 14. Contentious? (let’s not forget who’s paying for all this…)
  15. 15. content that makes your consumers, customers, members proud
  16. 16. Infectious content every touchpoint you have is content
  17. 17. everything
  18. 18. every single email, service update, webpage, display ad, text & error message…
  19. 19. so let’s put the consumer first and make content that moves them. then we’re in with a chance of infectious content.

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