Slides from webinar #1

2. Why Firefly ?
What is different?
What are our goals?

4. 30 Years of

9. So Why Firefly and what’s
different

12. The Power of
Community

17. THE MEDIA
• We all witnessed Upsee.
• When you emotionally connect with your audience
you have their vote.
• The Media love emotive content
• They can pick up on our Campaigns/Lobbying
• Their power to get around the world.
• They know us now…our voice will never be
stronger

21. Power of Community along with an
Authority
TOGETHER WE MAKE A DIFFERENCE
Add the Media to that!
Stacey Lewis and Firefly – shopping trolley
• August ’13 we had approached UK supermarkets
• September ’13 we approached German trolley manufacturer, Wanzl
• January ’14 Started prototyping a solution for Wanzl
• February ‘14 highlighted issue to Stacie Lewis
• February ’14, Stacie Lewis blog, Sainsbury’s response, Sun Newspaper &
Radio 4
• March / April ’14 Sainsbury’s agree to 6 week trial

22. Sainsbury's Story and the GoTo Trolley
Seat

24. What is the Firefly Garden
for?
• Change - Policy/Campaigns/Lobbying
• Support - Advice and knowledge and comfort and friendship
• Development - Ideas/products/trials

25. What do you guys bring to the
forum?
• Advisory – You are a Parent – People want to talk to you
• You are a “Big Knowledge Hub”
• Your blogs say it all – Look at your following
• Comfort – friendship – loyalty
• Tell us?

26. What is in it for
you?
• Traffic to your blog? Does it? are we fighting for traffic?
• SEO
• The Badge? Authority
• Access to marketing support for your own projects
• Event Promotion
• Webinar Hosting
• Video Production
• Design work
• Is this enough? What is missing? What do you want?

27. Let’s take a sneak peak of what
the forum looks like – First phase

31. Top 10 key
issues
• 1. Portable toilet seat
• 2. Changing facilities
• 3. Accessible housing/home modifications
• 4. Funding for respite care
• 5. Air travel support
• 6. Public perceptions
• 7. Accessible playgrounds
• 8. Disability vehicle assistance
• 9. Affordable equipment
• 10. Community/family participation

32. Campaign no 1
suggestion
• DISABLED CHANGING FACILITIES IN PUBLIC PLACE
• Two pronged
• Disabled changing facilities need to be provided
• Potential mobile toileting product – Lets look at development

33. Commercial or
not?
• Never even considered this as an option.
• Looking at Mum’s net and what they turn over $64 million!!!!!
• Is this something we want to consider? Or not?
• Could we have a board/trustees/deciding on how the money is spent
• Respite centres everywhere being built with the funds?
• What’s your opinion?

34. Want Authority?
• The Firefly Garden will offer a ‘badge’ of authority
• 5 stages
• Work your way to authority
• Granted to top contributors and campaigners
• Badge becomes synonymous with special needs campaigners,
experts and influencers

35. Where’s our starting
point?
• Enter the garden as a hedgehog - go on to be a rabbit, a squirrel, a fox
or an owl
• Serious element to what it means but also a little fun and a sense of
community
• Have a look

36. The Badge – The Hedgehog Level 1
The Hedgehog is new, they watch and observe others,
learning how the Firefly Garden works.

37. The Badge – The Squirrel Level 3
The Squirrel is everyone’s friend. They’re resourceful, have more access to
the Firefly Garden and go outside their comfort zone.

38. The Badge – The Owl Level 5
The Owl is seen as the elder, the wise figure. The Owl observes and sits over
the Firefly Garden keeping watch.