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It’s All About Me 
Move Over Big Data– 
It’s Time for Personal Analytics 
@PennyHerscher | Penny@FirstRain.com
Mobile is 
Personal
Descriptive 
What 
Happened? 
Diagnostic 
Why did it 
happen? 
Data Action 
Predictive 
What Will Happen? 
ME
5 
Personalization – the Moving Parts 
Global Web & 
Social Universe 
Data Science & 
Analytics = 
Deriving meaning from 
...
6 
Modeling My Information Space 
What’s This Really About? 
 “Aboutness” – across Millions of 
possible companies, topic...
7 
Personalization – the Moving Parts 
Data Science & 
Analytics = 
Deriving meaning from 
information sets 
Global Web & ...
8 
Personalization – Moving Parts 
1. Information 
Analytics 
2. Product 
Domain 3. UX + IX 
5. Access 
Modes 
4. Real-tim...
Modeling Me – in the Moment 
I am a Unique… and multi-dimensional 
9 
 My Organization 
 How & Where I interact 
 What ...
1 
0 
Ask Me About Me!
1 
1 
Subtly Adjust My Experience 
User Requested  Automatic 
Suggested  Presumptive 
Incremental  Big Bang 
Main Ex...
One Application: FirstRain 
1 
2 
Personalization 
Predictive, 
Big Data Analytics 
High- 
Precision 
Categorization 
Glob...
One User Experience 
1 
3 
X-ray, predictive view into 
the real-time 
developments impacting 
your business 
Personalized...
1 
6 
The End Result – You See Me! 
INFORMATION SPACE MODELING 
USER MODELING 
PERSONAL BUSINESS ANALYTICS 
© 2014 FirstRa...
It's All About Me by Penny Herscher at Defrag Conference 2014
It's All About Me by Penny Herscher at Defrag Conference 2014
It's All About Me by Penny Herscher at Defrag Conference 2014
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It's All About Me by Penny Herscher at Defrag Conference 2014

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Move Over Big Data– It’s Time for Personal Analytics

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It's All About Me by Penny Herscher at Defrag Conference 2014

  1. 1. It’s All About Me Move Over Big Data– It’s Time for Personal Analytics @PennyHerscher | Penny@FirstRain.com
  2. 2. Mobile is Personal
  3. 3. Descriptive What Happened? Diagnostic Why did it happen? Data Action Predictive What Will Happen? ME
  4. 4. 5 Personalization – the Moving Parts Global Web & Social Universe Data Science & Analytics = Deriving meaning from information sets
  5. 5. 6 Modeling My Information Space What’s This Really About?  “Aboutness” – across Millions of possible companies, topics, events…  Different or the same? Syndication vs. Clusters, Spikes, Emerging Trends  “Business Web Graph” – dynamically derived relationships across companies & industries  Sector > Segment > Industry > Lines of Business within companies  Industry and Market affinities
  6. 6. 7 Personalization – the Moving Parts Data Science & Analytics = Deriving meaning from information sets Global Web & Social Universe Analytics to deliver meaning in context of each person’s daily, in-the-moment experience
  7. 7. 8 Personalization – Moving Parts 1. Information Analytics 2. Product Domain 3. UX + IX 5. Access Modes 4. Real-time Needs 6. Individual User Context
  8. 8. Modeling Me – in the Moment I am a Unique… and multi-dimensional 9  My Organization  How & Where I interact  What I’ve told you I want  What you’re inferring about me – with likelihoods
  9. 9. 1 0 Ask Me About Me!
  10. 10. 1 1 Subtly Adjust My Experience User Requested  Automatic Suggested  Presumptive Incremental  Big Bang Main Experience  Sandbox Permanent  Reversible Initial  Adaptive
  11. 11. One Application: FirstRain 1 2 Personalization Predictive, Big Data Analytics High- Precision Categorization Global Web & Social Universe Massively Cross- Indexed Global Graph
  12. 12. One User Experience 1 3 X-ray, predictive view into the real-time developments impacting your business Personalized for your role, your needs, in-the-moment
  13. 13. 1 6 The End Result – You See Me! INFORMATION SPACE MODELING USER MODELING PERSONAL BUSINESS ANALYTICS © 2014 FirstRain Inc. All rights reserved. + =

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