1
Forward Looking Statement
The numbers, as of and for the quarter and year ended December 31, 2017, contained within this
presentation are unaudited. Certain statements contained herein may be considered “forward-looking
statements” as defined in the Private Securities Litigation Reform Act of 1995. These statements are
based upon the belief of the Company’s management, as well as assumptions made beyond
information currently available to the Company’s management and, may be, but not necessarily are
identified by such words as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”. Because such
“forward-looking statements” are subject to risks and uncertainties, actual results may differ materially
from those expressed or implied by such forward-looking statements. Factors that could cause actual
results to differ materially from the Company’s expectations include competition from other financial
institutions and financial holding companies; the effects of and changes in trade, monetary and fiscal
policies and laws, including interest rate policies of the Federal Reserve Board; changes in the demand
for loans; fluctuations in value of collateral and loan reserves; inflation, interest rate, market and
monetary fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions
and integration of acquired businesses, and similar variables. Other key risks are described in the
Company’s reports filed with the Securities and Exchange Commission, which may be obtained under
“Investor Relations-Documents/Filings” on the Company’s web site or by writing or calling the Company
at 325.627.7155. The Company does not undertake any obligation to update publicly or revise any
forward-looking statements herein because of new information, future events or otherwise.
22
Who We Are
$7.3 billion financial holding company
headquartered in Abilene, Texas
Group of 10 separate regions
127 year history
Growth markets include 50 mile radius of
Dallas, Fort Worth, and Houston
Recognitions – Financial Exploitation Prevention Program
Philadelphia Federal Reserve Presentation – December 2017
Texas Bankers Association Cornerstone Award for Day of
Service – May 2017
Texas Bankers Association 2016 Leaders in Financial Education
Award – May 2016
House Investments and Financial Services Committee – March 2016
Texas Senate Committee on Business and Commerce – Jan. 2016
AARP Roundtable Discussion – November 2015
ABA Foundation Community Commitment Award – November 2015
White House Conference on Aging – July 2015
4
55
Recognitions
Raymond James Community Bankers Cup #2, One of thirty
banks named– April 2017
KBW Honor Roll – One of fifteen banks named – April 2017
SNL - #5 Best-Performing Regional Bank – April 2016
66
What Makes Us Different
One Bank, Ten Regions Concept (Effective 1-1-18 – Eleven)
One Bank
Consolidation of backroom operations, technology, and compliance
(lower efficiency ratio)
Ten Regions
Regional Presidents run their regions
Local Boards – Movers and Shakers of the Community
Keep our regions locally focused
Make sure we meet the needs of the community
Help us make better loan decisions
Help us market the region
77
FFIN’s Unique Positioning in Texas
Bank Key Markets
Comerica DFW, Austin, Houston, California, Michigan, Florida, Mexico
Green Houston, Austin, Dallas
Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande, West Texas
Independent North and Central Texas
International Bancshares Rio Grande, Houston, San Antonio, Oklahoma
Legacy Texas Dallas
Prosperity Houston, DFW, Austin, West Texas, South Central Texas, and Oklahoma
Southside East Texas
Texas Capital DFW, Austin, San Antonio, and Houston
Triumph Dallas
Veritex Dallas
88
Commercial State Bank - Kingwood Proposed Acquisition
Consummated January 1, 2018
4 Branches in Kingwood, El Campo, Fulshear, Palacios
$390.2 million in Assets as of December 31, 2017
$345.9 million in deposits
$271.5 million in loans
1.23% Return on Assets in 2016
$59.4 million purchase price represents 13.78x last twelve months earnings
Kingwood acquisition is consistent with our acquisition model of high growth
areas, strong management and excellent earnings opportunity
Provides diversification and fits well into our footprint
Management and Board share same values to outstanding customer service
1010
Texas: Large and Growing
Five most populous states:* Growth
(2006 – 2016)
California 39.3 million 9.1%
Texas 27.9 million 19.3%
Florida 20.6 million 13.4%
New York 19.7 million 3.1%
Illinois 12.8 million 1.3%
* U.S. Census Bureau
1111
Target Markets – Population Growth
Population growth (2006-2016) in FFIN expansion markets:*
Texas 19.3%
Bridgeport & Wise County 13.5%
Fort Worth & Tarrant County 21.5%
Cleburne & Johnson County 11.7%
Weatherford, Willow Park, Aledo & Parker County 23.6%
Granbury & Hood County 31.1%
Stephenville & Erath County 18.0%
Conroe & Montgomery County 41.3%
* U.S. Census Bureau
1212
Core Markets: West Central Texas
Markets served benefiting from well-established,
long- time customers
REGION
ASSET
SIZE*
LOCATIONS
DEPOSIT
MARKET SHARE**
MARKET
SHARE RANK**
First Financial Bank
(Abilene, Clyde, Moran, Albany, Odessa
Eastland, Ranger, Rising Star, Cisco,
Sweetwater, Roby, Trent, Merkel)
$2,459M 23 51% 1
First Financial Bank
(Hereford)
$214M 1 44% 1
First Financial Bank
(San Angelo)
$715M 3 25% 1
TOTALS $3,388M 27
* Data as of 12-31-17
** Data as of 6-30-17
1313
Expansion Markets
REGION ASSET SIZE* LOCATIONS
DEPOSIT MARKET
SHARE**
MARKET SHARE
RANK**
First Financial Bank
(Cleburne, Burleson, Alvarado)
(Midlothian, Waxahachie)
$507M 4
2
19%
13%
2
4
First Financial Bank
(Southlake, Trophy Club, Keller, Grapevine)
(Bridgeport, Decatur, Boyd)
$589M 4
3
5%
21%
5
2
First Financial Bank
(Stephenville, Mineral Wells, Granbury, Glen Rose, Acton)
$816M 7 28% 1
First Financial Bank
(Weatherford, Aledo, Willow Park, Brock)
$567M 6 22% 1
First Financial Bank
(Fort Worth)
$88M 1 0.25% 29
First Financial Bank
(Orange, Mauriceville, Vidor)
(Newton, Port Arthur, Beaumont)
$592M 3
3
42%
3%
1
8
First Financial Bank
(Conroe, Magnolia, Cut and Shoot, Montgomery, Huntsville, Willis, Tomball,
New Waverly)
(Market Share for Huntsville, Conroe, Magnolia, Cut and Shoot, Montgomery and Willis Only)
$625M 9 10% 5
TOTALS $3,784M 42
* Data as of 12-31-17
** Data as of 6-30-17
1414
Recent De Novo Growth
New Waverly: Branch of Huntsville – August 2014
Beaumont: Branch of Orange – August 2014
Weatherford: I-20 Branch – June 2013
San Angelo: HEB Branch – March 2013
Waxahachie: Branch of Cleburne – December 2012
Abilene: Antilley Road Branch – September 2012
Grapevine: Branch of Southlake – March 2012
Cisco: Branch of Eastland – September 2011 (New Building – Opened August 2016)
Lamesa: Office of Trust Company – April 2011
Odessa: Branch of Abilene – February 2010 (New Building – Opened September 2016)
Fort Worth: Branch of Weatherford – February 2010
Odessa: Office of Trust Company – April 2009
Merkel: Branch of Sweetwater – July 2008
Brock: Branch of Weatherford – March 2008
Acton: Branch of Stephenville – March 2008
Albany: Branch of Abilene – May 2007
Fort Worth: Office of Trust Company – April 2007 (New Building – Opened May 2016)
15
Years with Company Years in Industry
Scott Dueser
Chairman of the Board, President &
Chief Executive Officer
42 47
Ron Butler
Executive Vice President
Chief Administrative Officer
25 36
Troy Fore
President
First Financial Mortgage
3 37
Gary S. Gragg
Executive Vice President
Lending
27 39
J. Bruce Hildebrand, CPA
Executive Vice President
Chief Financial Officer
15 39
Monica Houston
Executive Vice President
Retail Banking & Training
23 23
Executive Management at First Financial
15
16
Years with Company Years in Industry
Luke Longhofer
Executive Vice President & Loan Review Officer
Lending
7 15
Randy Roewe
Executive Vice President
Chief Risk Officer
2 25
Michele Stevens
Executive Vice President
Advertising and Marketing
20 35
Kirk Thaxton, CTFA
President
First Financial Trust & Asset Management
31 35
Mike Wilson
Executive Vice President
Chief Information Officer
- 21
Marna Yerigan
Executive Vice President
Lending
7 34
Executive Management at First Financial
16
17
Years with Company Years in Industry
Brandon Harris
Senior Vice President
Appraisal Services
3 16
Larry Kentz
Senior Vice President & Compliance Officer
Compliance
3 36
J. Kyle McVey
Senior Vice President
Chief Accounting Officer
7 9
Senior Management at First Financial
17
Experienced Regional CEOs & Presidents
18
Years with Company Years in Industry
Marelyn Shedd, Abilene 27 34
David Bailey, Eastland 14 14
Mike Mauldin, Hereford 15 40
Chris Evatt, San Angelo 17 17
Tom O’Neil, Cleburne 20 38
Austin Elsner, Cleburne 1 17
Trent Swearengin, Stephenville 18 20
Jay Gibbs, Weatherford 16 43
Justin Hooper, Weatherford 13 24
Mark Jones, Southlake 17 40
Stephen Lee, Southeast Texas Region 4 28
Sam Baker, Conroe 2 41
Robert Pate, Conroe 20 37
Martin Noto, Fort Worth 2 34
Johnny Brooks, Kingwood - 35
2626
Oil & Gas Portfolio Analysis
Oil & Gas Supplemental Information (dollars in thousands)
December 31, 2016 December 31, 2017
Oil & Gas Loans 78,483 60,164
% of Total Loans 2.32% 1.72%
Classified Oil & Gas Loans 32,518 20,346
Non Accrual Oil & Gas Loans 4,092 1,414
Quarter Ended Net Charge-offs 105 0
ALLL of % of Oil & Gas 6.28% 7.90%
2727
2012 2013 2014 2015 2016 2017
End of
Period 57.5 65.0 61.8 64.6 61.8 58.7
Average
Balances
56.4 64.3 64.1 63.0 64.9 61.0
Loan to Deposit Ratio
2828
2012 2013 2014 2015 2016 2017
First
Financial 1.22% 1.16% 0.74% 0.90% 0.86% 0.57%*
Peer Group 3.67% 2.71% 1.92% 1.32% 1.05% 0.88%**
Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers)
*As of Dec. 31, 2017
**As of Sept. 30, 2017
2929
Less than 1
year
1 to 2 years 3 to 5 years 6 to 10 years
Over 10
years
38.02% 14.29% 31.43% 12.25% 4.01%
Loan Repricing
Loan Portfolio Interest Rate Risk Analysis
4040
2013 2014 2015 2016 2017
Shareholders’
Equity 587,647 681,537 804,986 837,885 922,768
As a Percent of Total
Assets
11.25 11.65 12.08 12.30 12.72
Tangible
Capital
490,163 584,178 660,537 694,282 781,625
Tier 1
Leverage Ratio
9.84 9.89 9.96 10.71 11.09
Common Equity
Tier 1 Capital Ratio
15.82 16.05 15.90 17.30 18.66
Tier 1 Capital Ratio 15.82 16.05 15.90 17.30 18.66
Total
Capital Ratio
16.97 17.16 16.97 18.45 19.85
Capital & Capital Ratios
(dollars in thousands)
4242
2012 2013 2014 2015 2016 2017
First
Financial 48.14% 50.20% 49.24% 47.61% 49.22% 49.26%
Peer Group 65.77% 67.87% 66.94% 63.92% 62.83% 60.56%*
Working Harder and Smarter
Efficiency Ratio (FFIN vs. Peers)
*For the 9 months ended
Sept. 30, 2017
4343
Stock cost in January 2017 $45,200
Dividend declared ($0.75 x 1,000 shares) $ 750
Decrease in stock price during 2017
($45.20 to $45.05 X 1,000 shares)
-$150
2017 return on investment 1.33%
2016 return on investment 52.14%
2015 return on investment 3.05%
2014 return on investment -7.96%
2013 return on investment 72.11%
5 year compound average return 12.36%
Total Return on Investment
19.89%
Assume you owned 1,000 shares of FFIN stock on January 1, 2017…
Increased Cash Dividend
Announced at shareholder meeting on April 25, 2017
Increased cash Dividend by $0.01 to $0.19 per quarter – 5.6% increase
2017 Dividend will be $0.75
44
47
Focus for 2018
Grow Loans and Deposits
Grow Mortgage and Trust
Improve our net Interest margin
Increase our fee income
Control expenses
Improve credit quality
Make an acquisition