1. Presented by FirstGiving’s
Meg Savin and John Jarowski

2. About the Presenters
Meg Savin John Jarowski
FirstGiving FirstGiving
Account Manager Marketing Coordinator

3. How this webinar works
• A link to the slides will be sent after the webinar
• Ask your questions during the webinar by typing
them in the Question box on the right side of your
screen
• Use the hashtag #fgwebinars to tweet about this
webinar @Firstgiving

4. Who is FirstGiving?

5. Online Fundraising Solutions
Peer-to-Peer Fundraising Pages
and Event Registrations Online Direct Donations
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor

6. What’s Your Strategy?

7. Make a checklist

8. Don’t forget the Millennials
Donors between 18-30
92% of past donors “liked”
Nonprofit’s Facebook page
2/3 interact with Nonprofit on
Facebook regularly
The Millennial Impact Report

9. Let’s talk timing…

10. When?

12. What Works?

13. Sample outreach plan
Kick-off announcement
Email to registrants who haven’t started fundraising
Email/social media tips for collecting first
fundraising $
Midpoint check-in with training tips and ideas for
updating fundraising pages
Email/social media pre-event details/reminders
Post-event final donation push
Thank you!

14. 7 Last minute things your donors want
1. They want you to make it personal
2. They want to see impact
3. They want to send gifts that support your
organization
4. They want to be reminded to give
5. They want to see a choice
6. They want an easy way to give
7. They want social proof

16. 9 Ways to Say Thanks!
http://blog.firstgiving.com/9-ways-to-thank-your-donors/ (blog
inspired by Kivi Leroux Miller’s tips)
1. Send a greeting card, not a business letter
2. Share progress, however small
3. Add an invitation
4. Personalized opening
5. Success photos
6. Email a video message
7. Send a postcard
8. Be specific about how a donation is being used
9. Ask volunteers to send thank you notes

17. How can FirstGiving help?

18. Email tool for nonprofits

19. Email tool for
fundraisers

20. Email tool for
fundraisers
Edit First/Last
Edit First/Last
Add/import
Add/import name data for
name data for
unlimited
unlimited each contact
each contact
contacts from
contacts from
multiple
multiple
sources
sources

21. Email tool for
fundraisers
Choose a template
Choose a template
msg, or write your
msg, or write your
own
own
Design
Design
features your
features your
nonprofits’
nonprofits’
brand
brand
Add mail merge
Add mail merge
fields for
fields for
personalization
personalization

23. Questions?

24. Be a part of the FirstGiving Community
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Online Fundraising blog:
http://blog.firstgiving.com

25. Interested in learning more
about FirstGiving?
Contact our Online Fundraising Consultants:
Email: sales@firstgiving.com
Telephone: 617-542-0010 x 4