Fundraising with Facebook A Firstgiving.com premium webinar  with Beth Pickard and David Karp June 17, 2009 For sound, use...
Before we start… <ul><li>Thank you for coming today! </li></ul><ul><li>For sound: </li></ul><ul><ul><li>Turn on your compu...
Agenda <ul><li>What is Facebook? </li></ul><ul><li>Nuts & Bolts of Facebook (pages, groups, applications) </li></ul><ul><l...
Your Facebook presence For sound, use your computer speakers or call  213-286-1201  code  279-342-953 Some staff have acco...
What is Facebook for? <ul><li>Facebook for me </li></ul><ul><li>An online identity </li></ul><ul><li>A place to share thin...
<ul><li>Facebook for my NPO </li></ul><ul><li>An online identity </li></ul><ul><li>A place to share things relevant to you...
Nuts & Bolts of Facebook <ul><li>Profiles </li></ul><ul><li>Pages </li></ul><ul><li>Groups </li></ul><ul><li>Fans and grou...
Profiles are for People For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Pages are for organizations, businesses,  and famous people For sound, use your computer speakers or call  213-286-1201  c...
Groups are (usually) for organizing people around particular causes or campaigns For sound, use your computer speakers or ...
People become fans of your organization on your Page For sound, use your computer speakers or call  213-286-1201  code  27...
People join groups to become members For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Facebook applications <ul><li>Applications  are created by computer-savvy people for other people to use on Facebook.  </l...
Source: Awl, Chapters 9 and 11 For sound, use your computer speakers or call  213-286-1201  code  279-342-953 Page Group B...
So you want to raise money with Facebook. . .  For sound, use your computer speakers or call  213-286-1201  code  279-342-...
Community Building on Facebook  <ul><ul><li>Almost free </li></ul></ul><ul><ul><li>A place to make and maintain connection...
Becoming a fan is easy. . . For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Create excitement For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Content & Conversations  <ul><li>Maintain  good ,  fresh, relevant   content  on Facebook to grow your community </li></ul...
Nicholas Kristof: a master community builder For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Create a content plan and schedule <ul><ul><ul><li>Links to articles? Videos? News updates? </li></ul></ul></ul><ul><ul><u...
British Red Cross Refugee Week <ul><li>Goal: to encourage the public to look beyond the ‘refugee’ label and to promote the...
Facebook community mobilization: For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Fans join the campaign For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Fundraising with Facebook <ul><li>Now that we’ve built community, we can think about fundraising! </li></ul><ul><li>Tools ...
You and your fans: a fundraising team <ul><li>Your fans </li></ul><ul><li>Pages to “fan” and Groups to join  </li></ul><ul...
Facebook fundraising applications For sound, use your computer speakers or call  213-286-1201  code  279-342-953 Causes Fi...
Adding the Firstgiving Facebook app <ul><li>Go to  http://apps.facebook.com/firstgiving </li></ul><ul><li>Enter one or mor...
http:// apps.facebook.com/firstgiving For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Enter your page URL & add to profile For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Invite your friends to donate For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Add a personal message & send For sound, use your computer speakers or call  213-286-1201  code  279-342-953
How much time should I spend on this? For sound, use your computer speakers or call  213-286-1201  code  279-342-953
Things to do right now <ul><li>Search your nonprofit’s name or cause on Facebook, and become a fan/group member of some ot...
Some resources <ul><li>Facebook!   www.facebook.com   </li></ul><ul><li>Mashable on FB pages vs groups:   www.mashable.com...
And now, a minute about Firstgiving For sound, use your computer speakers or call  213-286-1201  code  279-342-953
is the leading social platform for fundraising for any nonprofit cause
<ul><li>We give everyday people tools to raise money for causes that matter to them. </li></ul>For sound, use your compute...
1,820,180 $97,717,775 for 25,881 * As of June 2, 2009 nonprofit organizations people have helped raise using firstgiving
Person-to-Person Fundraising <ul><li>Your supporters make personalized appeals </li></ul><ul><li>Your supporters leverage ...
For sound, use your computer speakers or call  213-286-1201  code  279-342-953 Ask your questions using the question tool ...
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Fundraising with Facebook

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  • Fundraising with Facebook

    1. 1. Fundraising with Facebook A Firstgiving.com premium webinar with Beth Pickard and David Karp June 17, 2009 For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    2. 2. Before we start… <ul><li>Thank you for coming today! </li></ul><ul><li>For sound: </li></ul><ul><ul><li>Turn on your computer’s speakers or plug in headphones (you don’t need a microphone), or… </li></ul></ul><ul><ul><li>Dial 213-286-1201 then code 279-342-953 (may be a toll call) </li></ul></ul><ul><li>Slides and a recording of this session will be available on Facebook in a few days </li></ul><ul><li>Ask your questions any time using the question tool; we will answer as many as we can today, and post the rest to our Facebook page </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    3. 3. Agenda <ul><li>What is Facebook? </li></ul><ul><li>Nuts & Bolts of Facebook (pages, groups, applications) </li></ul><ul><li>Community building with Facebook </li></ul><ul><li>Fundraising with Facebook (you and your supporters) </li></ul><ul><li>Things you can do right now </li></ul><ul><li>A minute about Firstgiving </li></ul><ul><li>Additional resources </li></ul><ul><li>Q&A </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    4. 4. Your Facebook presence For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Some staff have accounts, but no official presence 15% We have a page and lots of activity 6% We have a page and some fans or members 34% We have a page for our organization but little activity 19% We have none at all 26%
    5. 5. What is Facebook for? <ul><li>Facebook for me </li></ul><ul><li>An online identity </li></ul><ul><li>A place to share things with people who have similar interests </li></ul><ul><li>A tool to stay in touch with a lot of people </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    6. 6. <ul><li>Facebook for my NPO </li></ul><ul><li>An online identity </li></ul><ul><li>A place to share things relevant to your organization and cause with people who are interested </li></ul><ul><li>A tool to connect and interact with your supporters (fans) </li></ul>What is Facebook for? For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    7. 7. Nuts & Bolts of Facebook <ul><li>Profiles </li></ul><ul><li>Pages </li></ul><ul><li>Groups </li></ul><ul><li>Fans and group members </li></ul><ul><li>Applications </li></ul>
    8. 8. Profiles are for People For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    9. 9. Pages are for organizations, businesses, and famous people For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    10. 10. Groups are (usually) for organizing people around particular causes or campaigns For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    11. 11. People become fans of your organization on your Page For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    12. 12. People join groups to become members For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    13. 13. Facebook applications <ul><li>Applications are created by computer-savvy people for other people to use on Facebook. </li></ul><ul><li>People can search and add applications to their profiles . </li></ul><ul><li>Some applications can also be added to pages . </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    14. 14. Source: Awl, Chapters 9 and 11 For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Page Group Best for vertical communication (one-way) Best for horizontal communication (between group members) Unlimited direct messages to fans through Facebook Limited direct messaging (5000 max) to members through Facebook Can be customized with applications Cannot be customized with applications Administrators have access to statistics and traffic on page No access to statistics and traffic
    15. 15. So you want to raise money with Facebook. . . For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    16. 16. Community Building on Facebook <ul><ul><li>Almost free </li></ul></ul><ul><ul><li>A place to make and maintain connections </li></ul></ul><ul><ul><li>A place to share information </li></ul></ul><ul><ul><li>Easy way to communicate with a lot of people </li></ul></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    17. 17. Becoming a fan is easy. . . For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    18. 18. Create excitement For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    19. 19. Content & Conversations <ul><li>Maintain good , fresh, relevant content on Facebook to grow your community </li></ul><ul><li>Post things for people like articles, videos, and photos </li></ul><ul><li>Don’t be afraid to state an opinion. </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    20. 20. Nicholas Kristof: a master community builder For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    21. 21. Create a content plan and schedule <ul><ul><ul><li>Links to articles? Videos? News updates? </li></ul></ul></ul><ul><ul><ul><li>Discussion topics? </li></ul></ul></ul><ul><ul><ul><li>How often? </li></ul></ul></ul><ul><ul><ul><li>Who’s responsible for it? </li></ul></ul></ul><ul><ul><ul><li>Once you have the conversation going, you can ask for more participation. </li></ul></ul></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    22. 22. British Red Cross Refugee Week <ul><li>Goal: to encourage the public to look beyond the ‘refugee’ label and to promote the positive contribution refugees make to life in the UK. </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    23. 23. Facebook community mobilization: For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    24. 24. Fans join the campaign For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    25. 25. Fundraising with Facebook <ul><li>Now that we’ve built community, we can think about fundraising! </li></ul><ul><li>Tools in review </li></ul><ul><li>Fundraising with and without the tools </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    26. 26. You and your fans: a fundraising team <ul><li>Your fans </li></ul><ul><li>Pages to “fan” and Groups to join </li></ul><ul><li>Status updates </li></ul><ul><li>Applications that link people in their networks to awareness-raising and fundraising efforts </li></ul><ul><li>Easy ways to participate in your organization’s online community </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953 <ul><li>Your nonprofit </li></ul><ul><li>Page with ‘fans’ </li></ul><ul><li>Group or groups around specific campaigns </li></ul><ul><li>Direct messaging about your organization and fundraising </li></ul><ul><li>Do say: “Help support us by advocating for us and our work” </li></ul><ul><li>Don’t say: “Give us money, please!” </li></ul>
    27. 27. Facebook fundraising applications For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Causes Firstgiving Overview Causes is for nonprofits and people. It enables anyone to promote their cause for free and raise money through existing social connections. Firstgiving’s Fundraising application is for people. It lets you add a mini-version of your personal fundraising page to your Facebook profile Pros Free, easy to set up, deeply integrated with Facebook Free, easy to set up, can be used for any US nonprofit, specifically for fundraising Cons Transaction fee on donations, not a particularly effective fundraising tool Transaction fee on donations, need a Firstgiving fundraising page to use it Best for Quick awareness building, networking Fundraising (individual users) Getting the word out about fundraising efforts Integrating with other fundraising efforts URL http:// apps.facebook.com / causes / http:// apps.facebook.com/ firstgiving /
    28. 28. Adding the Firstgiving Facebook app <ul><li>Go to http://apps.facebook.com/firstgiving </li></ul><ul><li>Enter one or more fundraising page URL </li></ul><ul><li>Add the application to your profile </li></ul><ul><li>Use the application to invite your friends to donate. </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    29. 29. http:// apps.facebook.com/firstgiving For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    30. 30. Enter your page URL & add to profile For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    31. 31. Invite your friends to donate For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    32. 32. Add a personal message & send For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    33. 33. How much time should I spend on this? For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    34. 34. Things to do right now <ul><li>Search your nonprofit’s name or cause on Facebook, and become a fan/group member of some other Pages/Groups </li></ul><ul><li>Make a Facebook Page and/or Group for your organization </li></ul><ul><li>Add relevant content to your Page/Group. Borrow some ideas from other Pages/Groups </li></ul><ul><li>Invite other people in your organization to “fan” your Page or join your Group to start building your community </li></ul><ul><li>Ask a question on your Page to start a discussion. </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    35. 35. Some resources <ul><li>Facebook! www.facebook.com </li></ul><ul><li>Mashable on FB pages vs groups: www.mashable.com/2009/05/27/facebook-page-vs-group/ </li></ul><ul><li>Beth’s blog on Facebook: beth.typepad.com/beths_blog/facebook/ </li></ul><ul><li>Facebook demographics: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ </li></ul><ul><li>Facebook me! By Dave Awl: www.amazon.com/Facebook-Having-Friends-Promoting-Projects/dp/032159195X </li></ul><ul><li>Facebook Pages: Nicholas D. Kristof, British Red Cross </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    36. 36. And now, a minute about Firstgiving For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    37. 37. is the leading social platform for fundraising for any nonprofit cause
    38. 38. <ul><li>We give everyday people tools to raise money for causes that matter to them. </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953
    39. 39. 1,820,180 $97,717,775 for 25,881 * As of June 2, 2009 nonprofit organizations people have helped raise using firstgiving
    40. 40. Person-to-Person Fundraising <ul><li>Your supporters make personalized appeals </li></ul><ul><li>Your supporters leverage their social networks </li></ul><ul><li>Give power to the people who want to do more. </li></ul>For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Your NPO Supporters = Fundraisers Friends & Family = Donors
    41. 41. For sound, use your computer speakers or call 213-286-1201 code 279-342-953 Ask your questions using the question tool in the toolbar and we’ll answer as many as we can live Slides are posted now on the Firstgiving Facebook Fan page www.facebook.com/pages/Firstgiving/90971984273 we’ll add recording, Q&A, etc. in a few days Next webinar: Grassroots fundraising & community organizing, July 22 Get in touch: (617) 591-2121 or [email_address] Thank you and Q&A

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