You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join Darian Rodriguez Heyman, former Craigslist Foundation E.D. and Editor of Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions that will help get dollars in the door. Darian provides concrete tips and tools for: - online and peer-to-peer fundraising campaigns - individual giving - foundation grants - corporate sponsorship - earned income strategies

1. Top Six
Fundraising Tips
September 19, 2013
Darian Rodriguez Heyman

2. #FGWebinar
First, a little about FirstGiving…
We believe in expanding the world of online giving
FirstGiving is a peer – to – peer online fundraising platform for nonprofits and
their supporters. We process donations securely, provide powerful
communication tools, reporting, and event registration.

3. #FGWebinar
How this webinar works
A link to the slides and recording will be sent after the
webinar
Ask your questions during the webinar by typing them in
the question box on the right side of your screen
Use the hashtag #FGWebinar to tweet about this webinar
@Firstgiving.
We’re listening!

4. #FGWebinar

5. Tip 1: Stage a Thank-a-Thon
#FGWebinar

6. Tip 2: Never Submit
a Cold Grant
#FGWebinar

7. • Warm it Up:
–Secure an Invitation
–The Pasta Test
•Programs & Positioning
Tip 2: Never Submit
a Cold Grant
#FGWebinar

8. –Dollar Amount
–Deadline
–Jedi Mind Trick
Tip 2: Never Submit
a Cold Grant
#FGWebinar

9. Tip 3: Map Donations to Impact
•Think Incrementally
#FGWebinar

10. “People Don’t Give To You, They
Give Through You”
#FGWebinar

11. #FGWebinar

12. Tip 4: Make Your
Donation Button Shine
#FGWebinar

13. 3 Tweaks:
–Donate
–Defaults
–Impact
#FGWebinar

14. Get Out of Your
Own Way
•3-Click
Rule
Tip 4: Make Your
Donation Button Shine
#FGWebinar

15. Tip 5: Create and Tap
Your Social Network
#FGWebinar

16. •Editorial Calendar
•Facebook 1+/Week
•Twitter 1+/Day
•P2P Asks Are Key
•Seed the Tip Jar
Tip 5: Create and Tap
Your Social Network
#FGWebinar

17. •Twitter 130 Characters
•FB < 80 Characters
•URLs vs. Bit.Lys
•Emoticons Rock! :)
Tip 5: Create and Tap
Your Social Network
#FGWebinar

18. •Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends Vs. Weds!
Tip 5: Create and Tap
Your Social Network
#FGWebinar

19. •? Vs. .
•Media: Photos, Vids
•Tag Everyone!
•Respond, Recognize & Retweet
Tip 5: Create and Tap
Your Social Network
#FGWebinar

20. Think
50/50
Tip 5: Create and Tap
Your Social Network
#FGWebinar

21. Tip 5: Create and Tap
Your Social Network

22. Tip 6: Apply for a Google Grant
www.Google.com/grants

23. A Note on
Tin Cup Fundraising
#FGWebinar

24. Be a part of the FirstGiving
Community
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Online Fundraising blog:
info.firstgiving.com/blog
#FGWebinar

25. Interested in learning more
about FirstGiving?
Contact our Online Fundraising
Consultants:
Email: sales@firstgiving.com
Telephone: 617-542-0010 x 4
#FGWebinar

26. We’re All in This Together
darian@SM4NP.org
Twitter: @dheyman #FGWebinar