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DOMINATE GOOGLE
IN 2014 AND BEYOND
Chris Kilbourn
VP of Strategy
Fit Marketing

http://bit.ly/dominate-google-in-2014-and-beyond
MANY SEOs
DIDN’T LISTEN
NOW,
THEY’RE LISTENING
GOING BACK TO THE BASICS
START WITH THE END
IN MIND
•Sales
•Leads
•Referrals
•Repeat Purchases
•Brand Sentiment
& Awareness
IMAGINE WE INVENTED THIS
KNOW YOUR CUSTOMER
CREATE LOVABLE STUFF
MOVING BACK TO THE PRESENT
CREATE
WORLD-CLASS
CONTENT

BUILD
RELATIONSHIPS
w/ 800 lb Gorillas

REPAIR
PAST
MISTAKES

MOVING
FORWARD2014 TRENDS
CREATE WORLD-CLASS
CONTENT
1. Find Content Opportunities
2. Creating World-Class Content
3. Promote World-Class Content
BUILD RELATIONSHIPS
WITH 800 lb. GORILLAS
1. Collect information
2. Measure Authority with Moz
3. Manage Outreach in BuzzStream
4. Send and A/B Test Your Emails
•
•
•
•
•
•
•
•

Open-worthy title
Friendly & fun intro
Personalised reference
Compliment
Brief purpose of email
Call to action
Targeted and to the point
No links or spam
REPAIRING PAST
MISTAKES
1. Check for Penalties
2. Assess Your Risk
3. Remove & Disavow Bad Links
MOVING FORWARD2014 TRENDS
1. Mobile Optimization
2. Social Signals
3. Schema Markup & Rich Snippets

Do this.
4. Authorship Metrics (Author Rank)
Chris Kilbourn |
@chriskilbourn
chris.kilbourn@fitmarketing.com

http://bit.ly/dominate-google-in-2014-and-beyond

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Dominate Google in 2014 and Beyond (Back to the Future Style)

Notes de l'éditeur

  1. No more crappy content.
  2. No more crappy content.
  3. No more crappy content.
  4. No more crappy content.
  5. No more crappy content.
  6. No more crappy content.
  7. No more crappy content.
  8. No more crappy content.
  9. No more crappy content.
  10. No more crappy content.
  11. To do this, become a popular author- write great content on great websites and become popular on Google +