100 minutes of video is uploaded to YouTube every minute - which means competition is high and viewer loyalty is low. Christian Busath, star of the viral Fruit Ninja in Real Life video, shares his insights into how to build and keep an audience on YouTube through creating incredible content, being consistent, and collaborating.

1. Turning YouTube Into a
Revenue Channel
By Sir* Christian Busath
*Christian has not been officially knighted by Her Majesty the Queen of England.
1

2. WAIT…SAY WHAT?!
• 100 Hours of Video is Uploaded to YouTube
EVERY SINGLE MINUTE of EVERY SINGLE DAY

3. WAIT…SAY WHAT?!
•144,000 Hours of Video Uploaded
to YouTube in a single 24 hour period.

4. Fruit Ninja

6. A Brief History
of the Tube

7. A Brief History of the Tube
• 2003 Google AdSense is created

8. A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born

9. A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
• 2006 YouTube is purchased by Google for $1.6
billion

10. A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
• 2006 YouTube is purchased by Google for $1.6
billion
• 2007 YouTube Partnership Program in place

11. AdSense?

12. AdSense?
• CPM (Cost Per Thousand)

13. AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM

14. AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
• Top YouTubers PAE: $6.00 - $10.00 CPM

15. AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
• Top YouTubers PAE: $6.00 - $10.00 CPM
• Top 1000 Channels earn upwards of $23K/Month

17. Build & Keep an
Audience

18. Build & Keep an Audience
• Create Incredible Content!

19. Build & Keep an Audience
• Create Incredible Content!
• Be Consistent

20. Build & Keep an Audience
• Create Incredible Content!
• Be Consistent
• Collaborate

21. Rise Above the Fog

22. Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!

23. Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
• Sponsored Content Cannot Be a COMMERCIAL

24. Harry Potter
VS
Twilight

26. Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
• Sponsored Content Cannot Be a COMMERCIAL
• MARKET MARKET MARKET MARKET MARKET

27. Serious Stats

28. Serious Stats
• According to ComScore 90% of online shoppers
found that video featuring products significantly
helped in purchasing decisions.
• Retailers that use video that features products
report that they sell more than products with no
video.

29. Serious Stats
• According to Online Publishers Association 80% of Internet users
can recall a video ad they saw in the last 30 days.
• 26% Looked for more information.
• 22% visited the website named in the ad.
• 15% visited the company represented in the video ad.
• 12% purchased the specific product featured in the ad.
• 64% online video users actually buy a product on an online retail
store after watching an online video and stay an average of 2
minutes longer on the site than those who don’t view the online
video.

30. Serious Stats
• According to Dr. James McQuivey of Forrester
Research: To achieve in print the affects of a one
minute video you would have to write 1.8 million
words.
• 3,600 Typical web pages
• 150 days of writing

31. cebusath79@gmail.com
Thank You!