22. technology - what has it &
how will it impact our lives & industry ?
23. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Technology: etymology greek - meaning skillful
application of an art. The practical application of
science in commerce or industry.
24. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Gordon Moore
Co-Founder of Intel
Number of transistors on a chip
will double every two years.
“Moore’s Law”
Technology: the pace of change is not linear its
exponential. Adoption rate is increasing
similarly.
25. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Law of accelerating returns . We are just seeing
the start - “knee of the curve”
28. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
-Commercial Internet began
only 5,300 days ago
-Serves over 1.5 Billion people
-79% of US adult population
-40% of US consumers use
search engines for comparative
shopping
Internet: The free exchange of information with
limited constraints.
29.
30. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
The “Grid” Becoming Increasingly Integrated
31. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
The ability to
increasingly and more
easily integrate
technology into daily life
is upon us.
Devices - getting smaller and more powerful.
33. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Mobile Internet Access:
Pew - 56% of US Adults
Increase of 73% in 17 months
Mobility: Communication & information when
ever and where ever the customer wants it.
34. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Mobile speeds will increase ...........
35. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Web 3.0
the “Semantic” Web
Internet will become more intelligent ...........
36. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Outsourced Service Platforms
Salesforce.com
Cloud Computing: Low cost ubiquitous storage
and application deployment !
37. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
explosion of interactive tools & platforms
51. business model
INDUSTRY
SUPPLIER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
DEMAND
CUSTOMER
52.
53.
54.
55. "companies that
expect a glorious
past to shield
them from the
forces of change
driven by
advancing
technology
will fail."
- Rupert Murdoch
56.
57. 2009 U.S. Revenues
(in billions $)
300.0
225.0
150.0
75.0
0 206
20
Fitness Facilities 21 40
Video Games
OTC Diet
Retail Pharma
58.
59. 2009 U.S. Market
(US health care $2.6 trillion)
1%
99%
Fitness Facilities Health Care
67. IHRSA 2009 comparative US industry data
7 groups account for 75% of US club members
Income / Price is a KEY Barrier
68. "It may be fatal to assume that minor adjustments
to current business models will keep the fitness
industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
78. business model - new models needed
INDUSTRY
SUPPLIER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
DEMAND
CUSTOMER
digital technologies
83. business model - what is technology doing ?
INDUSTRY
SUPPLIER
PARTNER
NETWORK
CUSTOMER
RELATIONSHIPS
+
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
_ DEMAND -
CUSTOMER
88. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Empowered
Consumers
It’s all about the
“You”
89. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
To Deliver Value Organizations Used To ......
Product - Build fences, own it all
Price - Competition, supply - demand
Place - Physical distribution
Promotion - Sell, sell, sell
....Legacy of the Industrial Revolution
90. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
To Deliver Value Organizations Must Now......
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
.... A New Way of Doing Things
91. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
C.K. Prahalad
“World’s Most Influential
Management Thinker”
-Times of London 2007
“To successfully compete
companies must reinvent
their process & culture in
order to sustain innovative
solutions.”
103. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
New Methods, Roles & Models to Compete
Integral Part of Organizational Capability
110. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Merger of Technologies Including Social Media
Will Create New Low Price Alternatives
114. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or
Engagement
.... A New Way of Doing Things
120. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
The Crisis...
23% of Americans participate in no physical activity
62% of Americans obese or overweight -18% rise in last decade.
23% of Americans still smoke. 3000 start each day.
78% of men eat vegetables less than three times per day.
75% - 90% of visits to Primary Care Physicians are for stress.
THE COST IS BANKRUPTING OUR NATION
121. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Head - Traditional Fitness Industry
Long Tail - New Wellness Space
