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Museum Website Development (AMMC 2013)

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Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website.

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Tuesday,April 23 Museum Website Development
• Responsive • Adaptive • Mobile Optimized • Geo-Location Trends Designing for Mobile
Trends Shift Toward HTML5 * Source: www.piehead.com
• Optimized for touch screens • Quick and easily accessible • Contain short, bite-sized bits of info Trends App-Like Widgets
• Optimized for social sharing • Short, quick, compelling way to communicate • Brand building and engaging Trends Infographics, Illustrations, and Animations
Trends Video Domination • Will become the primary driver of SEO
Trends Parallax Scrolling
“Sticky” Navigation Trends
• Intuitive • Engaging • Dynamic *** To Be Effective,A Website Must Be:
• Open source • Distributed authorship Best Practices Content Management System
• Simplify and prioritize navigation • Encourage self-identification • Quick links • Site search • Footer Best Practices User-Friendly
• Uncluttered homepage • Dynamic feeds • YouTube • Interactive features throughout Best Practices Content Strategy
• Calls-to-action throughout • “Join” button • Contrast and appear “clickable” • Multiple pathways to reach membership pages Best Practices Conversion Focus
• Identify navigation weaknesses • See what they’re drawn to • Watch them engage with interactives Where To Start? Usability Testing
• In-page analytics • Browser and device Best Practices Google Analytics
• Google Goals Best Practices Conversion Tracking

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Museum Website Development (AMMC 2013)