Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Your Guide to Higher Rankings for WordPress Sites

Your Guide to Higher Rankings for WordPress Sites

  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Your Guide to Higher Rankings for WordPress Sites

  1. 1. Your Guide to Higher Rankings for WordPress Sites
  2. 2. 2 | Your Guide to Higher Rankings for WordPress Sites If you’re a small business owner, freelancer, or entrepreneur, you know how important it is to have a website that gets attention. One of the most popular platforms for creating websites is WordPress. WordPress is easy to use and easy to modify to fit whatever look or functionality you want your website to have. There are many ways to get attention for your website – sharing the URL wherever possible, pushing out content on social media that drives Your Guide to Higher Rankings for WordPress Sites
  3. 3. back to your site - but a surefire way to get more attention is by boosting your search ranking. A website’s search ranking is essentially where it shows up on a SERP (search engine results page). So if you’re a carpenter in Florida, it’s best to have your website appear on the first or second page when someone plugs “carpenters in Florida” into a Bing, Yahoo, or Google search box. But how do you get more traffic and better rankings for your WordPress site? We list out a few options below. Your Guide to Higher Rankings for WordPress Sites 3 | Your Guide to Higher Rankings for WordPress Sites
  4. 4. 4 | Your Guide to Higher Rankings for WordPress Sites If you’re new to WordPress, you may not know the power of WordPress plugins. WordPress plugins are essentially add on features, usually made by third party developers, that introduce some new functionality that doesn’t come standard with the WordPress platform. When used properly, these plugins can set your site apart and help you get great rankings. For instance, Akismet is a plugin that looks at your comments and evaluates whether or not they are spam. While the link between cutting down on spam comments and boosting your traffic ranking might not be immediately clear, it is there. For example, if your comment section is free of spam and has real people carrying on interesting conversations, your site will be a place WordPress Plugins
  5. 5. 5 | Your Guide to Higher Rankings for WordPress Sites that people want to visit. Also, some kinds of spam can slow down your site and affect the user experience, which make people visit your site less and therefore lower your ranking. Another plugin called All in One SEO Pack does just what it says – it helps you to optimize your website for SEO, boosting your search ranking and helping you connect with potential customers. We’ll get into the ins and outs of SEO later on in the eBook, but all you need to know now is that SEO stands for search engine optimization. SEO helps search engines like Bing, Google, and Yahoo find your site. It does this in a few ways, from looking at the words you use to seeing how many people regularly visit your site. If you’re not SEO savvy, a plug in like this one can help you make those connections. WordPress Plugins
  6. 6. WordPress themes are one of the great things about WordPress. They allow you to customize the look and functionality of your site. It’s easy to find cheap or relatively inexpensive themes online. Many of them are tailored toward specific uses, like portfolio display or ecommerce. Picking the right theme is essential because it will allow you to do what you want to do on your site, and it will also affect the way your site looks. A nice looking, easy to read site will almost always get you more traffic than a website that’s messy, hard to understand, poorly laid out, or just not modern looking. When your site is attractive, you’ll get more regular visitors, which will boost your search ranking. WordPress Themes 6 | Your Guide to Higher Rankings for WordPress Sites
  7. 7. One thing to keep in mind when searching for a WordPress theme for your site: don’t be afraid to pay a few bucks for a great theme. So many times people choose a theme they only sort of like just because it’s free and accomplishes 70 percent of their goal. But really, if you’re willing to spend a mere $10, you can usually find the perfect theme, one that feels modern and unique. WordPress Themes 7 | Your Guide to Higher Rankings for WordPress Sites
  8. 8. 8 | Your Guide to Higher Rankings for WordPress Sites Once you’ve chosen the right WordPress plugins and WordPress theme, it’s time to start thinking about what kind of content you’ll be putting on your site. Many people think there’s some sort of secret to getting a high search ranking, but really, it should be all about well-written content that people would find interesting and useful. Let’s say you’re a chef and caterer in Michigan and you have a website where you talk about your catering business, your recipes, and the art of cooking. By regularly creating useful Great Content
  9. 9. content that will have people coming back, you’ll boost your search ranking. In this case, you’d want to take plenty of time writing articles that someone would want to read online, things like great ideas for cooking meals at a dinner party, how to make homemade pasta, and great easy desserts. These are terms you can imagine someone looking up on Google or Bing, and they have a clear purpose and theme. Great Content 9 | Your Guide to Higher Rankings for WordPress Sites
  10. 10. GUEST BLOGGERS WANTED 10 | Your Guide to Higher Rankings for WordPress Sites The best websites, newspapers, and magazines are so great because they feature a wide range of voices. They offer different perspectives and cover different topics. So if you’re using a WordPress blog to promote your business or freelance career, it might be wise to invite guest writers to post on your blog and help generate traffic. By having a notable guest writer on your site, you’re linking your sites name with theirs. So if someone searches for that writer’s name, there’s a decent chance that your site will show up. Also, guest posters will often share a link to their story on your WordPress site with their regular readers, which will earn Invite Guest Writers
  11. 11. 11 | Your Guide to Higher Rankings for WordPress Sites you new traffic (some of which is likely to return), which will then raise your ranking. Keep in mind that this should be a symbiotic relationship. If you have someone posting on your site, post on theirs. This is another way of putting your name on more content that will go out to the world, and also introducing you and your business to a new audience. Content trading works best when you do it with multiple people. See if you can get a guest post on your blog and post a guest post on another blog twice a month. After a year goes by, you’ll be shocked by how much your search ranking has improved. Invite Guest Writers
  12. 12. 12 | Your Guide to Higher Rankings for WordPress Sites While some of what we’ve talked about is specific to having a WordPress site, there are general SEO best practices that can help you build a site that gets higher rankings. First off, be sure to use clear, direct writing. Think about what search terms might bring people to your website. For instance, if you’re an interior decorator, you know that people might search for things like “how to pick the perfect color for a child’s bedroom” or “best sofas under $2000.” Having articles that address these needs and clearly state them early in the article - either in the title or the first paragraph - will allow Google, Bing, Yahoo, or another search engine to easily find it and deliver it to someone searching for that term. Also, always write content that you think people Keep SEO Best Practices in Mind
  13. 13. will want to read. This is one of the best things you can do for your SEO and to get higher rankings for your WordPress site. If you write content that people enjoy, it’ll travel around the web, earning you new visitors. As you get more traffic, Google and other search engines will see you as more useful and this will boost your traffic rating. Also, be sure your photo descriptions, URL, and metadata use terms that are relevant to your content and what people may be searching for. Lastly, if you haven’t already, be sure to claim your Google and Bing webmaster accounts and also submit your sitemap. This is hugely important because it allows them to quickly process any updates to your site, and you can also get an idea of how these search engines view your site. Keep SEO Best Practices in Mind 13 | Your Guide to Higher Rankings for WordPress Sites
  14. 14. Sites like Google+ and Facebook are hugely important to helping your SEO ranking, so be sure you have dedicated social profiles for your business or freelance career. When you post something on your WordPress blog, share the link to Facebook and Google+. The social network Google+ is particularly important because it’s owned by one of the biggest search companies in the world. In addition, sharing your content on social helps you get more visitors, and more visitors almost always leads to a better search ranking. It’s all about proving to Google, Bing, Yahoo, and other search engines that the content on your site is important and desired. Get Social 14 | Your Guide to Higher Rankings for WordPress Sites
  15. 15. 15 | Your Guide to Higher Rankings for WordPress Sites Raising your WordPress site ranking is a process. Even if you take all of the steps we outlined, don’t expect your ranking to jump overnight. Chances are, it’ll take a few weeks, or maybe even a few months, before you see your ranking rise. The most important thing you can do is track your activity and then examine the impact it has on your traffic and ranking. Once you’ve figured out what’s working, keep doing it! Test, Learn and Test Again! All images are subject to copyright.

×