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Core Orientation

  1. Not implementing a consistent marketing effort everyday
  2. Know how each target audience you serve wants to be sold
  3. Employ a cross-section of media to get your message out
  4. Expand relationships with current customers
  5. The cost to prospect for new customers is 3x more expensive than growing sales with existing customers
  6. Talk in the language of your customer
  7. Marketing builds your business over time through consistent exposure
  8. What makes your product or service different than your competitors?